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Customer research is one of the most important things any business can do to ensure success. Here’s everything you need to know about it.

Learn all about product development—the process of bringing a new product from idea to market. This comprehensive guide covers the key stages, strategies, and best practices for successful product development.

Learn everything there is to know about user experience design and the best practices to propel your UX design journey forward.

Improve the patient experience by implementing these proven tips and strategies.

Market research is where you gather information about your target market to see if your business idea is worthwhile. Check out our guide to learn all about it.

A survey can help businesses in so many ways. Learn the purpose of surveys, the different types of surveys, and tips for conducting successful surveys.

Wondering what employee experience can do for your company? Get acquainted with this important concept and learn how it affects success.

Various types of research are classified according to their objective, depth of study, analyzed data, the time required to study the phenomenon, and hypothesis.

Compare Dovetail and Marvin to see which is better for faster research synthesis, cross-team customer intelligence, and decision-making at scale.

Condens helps research teams organize studies and turn findings into reports. Dovetail is an AI-native customer intelligence platform built for a broader job: turning research, support, sales, surveys, reviews, and feedback data into intelligence teams can find, trust, and act on.

Looppanel helps you move faster through an interview. Dovetail helps your research move further across the organization—turning interviews, support, sales, and feedback into AI-powered customer intelligence your whole team can query.

Maze helps product teams run fast, unmoderated studies—prototype tests, surveys, card sorts, and interviews—and get usability signal in days. Dovetail is an AI-native customer intelligence platform built for what comes next: bringing interviews, support tickets, sales calls, NPS, and app reviews into one place, analyzed continuously, so every team can find and act on what customers say.

UserTesting is built for watching real people use your product—recruited participants, recorded video sessions, and AI-assisted analysis at enterprise scale. Dovetail is an AI-native customer intelligence platform built for a broader job: unifying the studies you run with the sales calls, support tickets, NPS, and reviews your company already generates, so every team can find, trust, and act on customer evidence.

Notably helps research teams import interviews, transcripts, and notes, then uses AI to highlight, tag, cluster, and synthesize them into shareable insights. Dovetail is an AI-native customer intelligence platform built for a broader job: continuously analyzing interviews, support tickets, sales calls, NPS, and app reviews—without per-analysis credits—so every team can find, trust, and act on customer evidence.

Aurelius gives researchers a solid home for qualitative work—capture, tag, analyze, and share findings from every study. Dovetail is an AI-native customer intelligence platform built for a bigger job: continuously analyzing interviews, support tickets, sales calls, NPS, and app reviews so insight compounds across your whole organization.

Lookback helps teams run and observe live research sessions—moderated and unmoderated, on web and mobile, with screen, face, and voice recording. Dovetail is an AI-native customer intelligence platform built for what happens next: turning interviews, support tickets, sales calls, surveys, and reviews into searchable, cited intelligence every team can act on.

Great Question helps research teams recruit participants, schedule sessions, pay incentives, and store findings in one place. Dovetail is an AI-native customer intelligence platform built for a broader job: turning interviews, support tickets, sales calls, surveys, and feedback into always-on intelligence the whole organization can find, trust, and act on.

Insight7 gives teams fast AI analysis of recorded calls and interviews—transcription, themes, sentiment, and highlight reels in minutes. Dovetail is an AI-native customer intelligence platform built for a bigger job: continuously ingesting every customer channel, analyzing without per-analysis credits, and helping your team act on what it finds.

Across a flagship airline group—multiple brands, one of the region’s largest loyalty programs, tens of millions of passengers—customer research was running nonstop and going almost nowhere. Dovetail changed that.

Today, multiple teams across the organization have direct access to firsthand customer evidence, helping shape decisions at every level of leadership in a company with several thousand employees.

One of the world's most recognizable agricultural equipment makers is putting the voice of the farmer directly into the hands of product teams across 100+ product lines—using Dovetail to centralize seasonal interviews, field visits, dealer calls, and survey data into a single searchable repository.

At one of the world’s largest enterprise software companies, customer research sat with the research team while the product managers and designers who needed it couldn’t easily reach it. Dovetail became the shared intelligence layer that changed that—and five independent teams adopted it without a central mandate.

A global life sciences enterprise consolidated two years of internal research into a single, searchable workspace—and enabled analysts to query that accumulated organizational knowledge on demand.

One of finance's most demanding AI security reviews took three years. The outcome: a global bank's entire design and customer experience organization now builds its customer intelligence on Dovetail, with AI-powered analysis replacing days of manual research work.

With 200,000 employees and more than 500 digital products under constant development, this home furnishings company built a dedicated research operations team to remove the bureaucratic obstacles standing between researchers and their work—and gave them Dovetail as the platform to make it count.

At this global company, leaders once trusted customer insights only when they heard them firsthand. Now a cited quote carries the same weight with leadership—even when they weren’t in the room—because every answer traces back to the customer’s own voice.

At one of the world's most recognized management consulting firms, insights created by one researcher are now discovered, reused, and built upon by teams across a 50,000-person organization. Designers, consultants, and product managers now self-serve research they didn't commission and couldn't find before.

When multiple product verticals were each running research in isolation and teams were turning to ungoverned AI tools for analysis, a global POS and payments platform built a shared customer intelligence layer in Dovetail—giving product managers and designers across the entire business direct access to the customer signals that once lived only in researchers' notes.

For years, understanding customers was largely the research team’s responsibility, while other teams worked from summaries and secondhand notes. Today, hundreds of people across research, design, product, and engineering can search years of field research themselves, bringing customer intelligence directly into product decisions.

At one of the world’s four largest professional services networks, five years of Dovetail adoption has transformed how practitioners across the US, Mexico, and India collaborate on client research. What began as a single practice tool is now the intelligence layer the firm shares directly with clients.

Product managers, designers, and executives at a global SaaS leader no longer wait for research readouts. With nearly 2,000 customer sessions and 600+ insights centralized in Dovetail, anyone shaping the product can hear customers directly, and decisions follow the evidence.

Across a global automotive manufacturer with over 170,000 employees, customer research used to be duplicated across teams and invisible to engineers. Today, product managers, engineers, and designers across multiple business units self-serve customer intelligence without waiting for a researcher.

One of the world's most recognized consumer brands discovered that its most valuable customer knowledge was invisible to the people making the biggest decisions. Here is how Dovetail changed that.

A leading educational content and learning technology company unified four cross-functional teams on a single customer intelligence platform, giving researchers, product developers, professional services practitioners, and operations teams the same view of what their users actually need.

At a bank serving millions of people, the research team had years’ worth of raw customer data—but sharing it beyond the research function required navigating compliance, manual redaction, and locked systems. With Dovetail’s customer intelligence platform, they created a secure source of truth that 700+ team members now query and rely on, including the bank’s 120+ UX and UI designers.

For a financial platform trusted by tens of thousands of businesses, customer feedback used to stop at the edges of each team. Now it reaches the executive suite—and the CEO is calling their quarterly voice of customer meeting ‘the best one yet.’