You’ve answered this question before. Your team is about to ask it again.
Turn studies, transcripts, and feedback into shared customer intelligence your team can reuse, trust, and apply across decisions.
Connecting the world's leading teams to their customers
Stop duplicating work that’s already done
Ask a research question and get a cited answer grounded in what your team already knows. Surface prior findings in seconds, reduce duplicate discovery, and help teams build on evidence instead of starting over.
Make insights accessible beyond the research team
Research only becomes valuable intelligence when people can use it. Make findings easier to browse, search, and share, while protecting sensitive raw data and making polished findings widely available.
Insights stay in reports—not where teams actually work
Use research evidence to shape briefs, planning, and decisions without forcing stakeholders back into raw data.
Teams ask for evidence when it's already too late
Bring research into the tools where product and design work happens, so evidence is available earlier rather than retrofitted later.
Important signals get missed between synthesis and action
Let agents help move from pattern to next step: drafting briefs, routing signals, and notifying the right people.
Research should give teams the full picture
Studies, repositories, decks, and transcripts often live in fragments. Dovetail connects them into a system where evidence compounds, patterns become easier to surface, and research becomes a shared source of truth. Unlimited stakeholder viewers included—no extra cost to bring in product, sales, or leadership.
FAQs
You can connect a general AI tool to your files and get answers. What you get back is text. Dovetail gives you the actual evidence: the video clip of the participant describing the problem, the exact moment in the interview, and the quote verbatim in context. When a PM asks “what do customers think about onboarding?”, they don’t get a paragraph that a model wrote. They get the video clips of customers saying it in their own words.Beyond evidence quality, there are three things a general AI tool can’t replicate. First, organizational memory. Every study, tag, theme, and annotation your team has built over the years compounds into a body of knowledge that gets richer over time. An AI tool with an MCP connection sees files. Dovetail understands the relationships between them. Second, governed access. Research involves sensitive participant data. Dovetail gives you PII redaction, role-based permissions, and compliance controls across your entire evidence base. An MCP connection inherits one person’s credentials with no governance layer in place. Third, purpose-built analysis. Dovetail understands research natively: transcription, tagging, theming, sentiment, and pattern detection across text, video, and audio. A general model reasons about text. It doesn’t watch the video, hear the tone, or connect a finding from last quarter’s study to a theme emerging in this week’s interviews.The gap isn’t access to data. It’s what happens after you access it.
Most research repositories are storage systems. They hold your studies, but they can’t answer questions across them. Dovetail is built to make your entire body of research easily searchable. Ask “what have we learned about enterprise onboarding in the last year?” and get a cited answer with the original interview clips playing inline, not a link to a folder. As your evidence grows, the system gets smarter. A folder structure doesn’t.
Yes. Every AI-generated theme and insight in Dovetail traces back to the source evidence it was created from. Ask a question, and you get the answer, the participant’s video saying it, the exact quote, and the session it came from. Your team maintains control over how themes are validated, merged, and used. The AI accelerates synthesis. It doesn’t replace researcher judgment, and it never asks you to take its word for it.
Automatic PII redaction works across text, audio, and video by default. Granular access controls let you protect raw session data while making polished findings widely available. Enterprise plans include SOC 2 Type II, ISO 27001, SSO, data retention controls, data residency across the US, EU, and APAC, and an available HIPAA add-on.
Very easy. Dovetail offers a CLI for migrating data from existing research tools, wikis, and databases. Years of prior research come with you. Most teams are up and running within a week, and our team helps with migration and onboarding, so nothing gets lost.