Plans and pricing

Starter

Start building your insights hub with lightweight analysis

$50

USD/month or $540/year

Try for free

Upgrade

Features

Notes
Pull in videos, audio, documents, presentations and text to create notes for analysis.
Tags
Tag a single word, sentence, or paragraph to create highlights and uncover themes in your data.
Insights
Summarize your findings into a beautiful report for stakeholders, and embed references to data from your analysis or past findings.
Document analysis
Import, analyze, and store your files, presentations, images, videos, and other documents.
Accurate transcription
An advanced speech engine for reliable transcripts across topics, industries, and accents.
Full-text search
Search text in videos, documents, and files to find exactly what you’re looking for.
AI summarization (beta)
Automatically summarize notes and identify key takeaways from your insights.
AI thematic clustering (beta)
Automatically identify, cluster, and label highlights by theme in canvas.
AI sentiment analysis
Identify and tag positive and negative sentiment in your text.
Integrations
Connect Dovetail with your tools including Google Drive and Zoom, and embed Figma, Miro, and many more.
Custom vocabulary
Add specialized or context-specific words to expand your transcription’s vocabulary.
Charts
Use charts to track trends in your data across personas, usability scores, company size, and more.

Usage

5 contributors
Contributors are users who can upload, analyze, and create insights. Additional Starter contributors can be purchased for $10 / month.
Unlimited projects
Projects are the main ‘container’. They can contain anything from interviews to survey responses to past research.
Unlimited viewers
These are users who can read and comment on data and insights, but can’t edit. You can have unlimited viewers.
3 project folders
Use folders to group and set permissions for projects based on the team, product, active research projects or department.
10 transcript hours / month
All plans include a number of monthly transcription hours per workspace. These hours reset on a rolling basis every 30 days from when your workspace was created.
50 GB storage
Storage includes all files, presentations, images, videos, and other documents uploaded to workspace.

Support and security

Help center
Access our detailed knowledge base to get started, learn tips, and stay up to date with the latest from Dovetail.
Slack user group
Join our Slack user group and learn how others are using Dovetail, get support, share ideas, and tell us what features you’d love to see.
Encrypted data
Dovetail utilizes industry-standard practices concerning the encryption of data when stored and while in transmission.
EU and USA data hosting
Host the data you upload to Dovetail in Europe or the United States to help comply with your data obligations.

Team

For teams looking to centralize data analysis and insights

$375

USD/month or $4,200/year

Try for free

Upgrade

Everything in Starter, plus

Workspace fields
Set up custom fields across your workspace to add structure and allow your team to get started sooner.
Workspace tag boards
Use global tags to set up a tagging taxonomy that spans across your workspace.
Private projects
Restrict project access to individual users with permissions and access control features.
Project templates
Standardize research across your organization by setting up project templates that includes fields, tags, and more.

Usage

5 contributors
Contributors are users who can upload, analyze, and create insights. Additional Team contributors can be purchased for $35 / month.
Unlimited projects
Projects are the main ‘container’. They can contain anything from interviews to survey responses to past research.
Unlimited viewers
These are users who can read and comment on data and insights, but can’t edit. You can have unlimited viewers.
5 project folders
Use folders to group and set permissions for projects based on the team, product, active research projects or department.
30 transcript hours / month
All plans include a number of monthly transcription hours per workspace. These hours reset on a rolling basis every 30 days from when your workspace was created.
100 GB storage
Storage includes all files, presentations, images, videos, and other documents uploaded to workspace.
3 workspace tag boards
Workspace tags enable you to create global / shared tags that span across your projects.
3 project templates
Standardize research across your organization by setting up project templates that includes fields, tags, and more.

Support and security

Help center
Access our detailed knowledge base to get started, learn tips, and stay up to date with the latest from Dovetail.
Slack user group
Join our Slack user group and learn how others are using Dovetail, get support, share ideas, and tell us what features you’d love to see.
Encrypted data
Dovetail utilizes industry-standard practices concerning the encryption of data when stored and while in transmission.
EU and USA data hosting
Host the data you upload to Dovetail in Europe or the United States to help comply with your data obligations.

Recommended

Business

Standardize and scale insights across your organization

$1,200

USD/month, paid yearly ($14,400)

Get started

Upgrade

Everything in Team, plus

Feeds
Surface and curate content on your custom home with feeds.
Custom home
Customize your workspace home to make it work for your team’s needs. Configure feeds, change the layout, content or use search blocks to keep it feeling fresh.
Custom branding
Personalize your workspace by changing the name, setting a logo, setting a theme, creating templates and workspace tags, and organizing your projects into folders.
Workspace analytics
Track the output of your team’s research over time — from projects to notes, highlights, tags, insights, and people.
Single sign-on
Dovetail has built-in single sign-on capabilities for Google and Microsoft accounts, and the option to configure your own managed identity provider.
User groups
Quickly grant access to folders, projects, tag boards, and extensions by user groups that you create and manage.

Usage

10 contributors
Contributors are users who can upload, analyze, and create insights. Additional Business contributors can be purchased for $60 / month.
Unlimited projects
Projects are the main ‘container’. They can contain anything from interviews to survey responses to past research.
Unlimited viewers
These are users who can read and comment on data and insights, but can’t edit. You can have unlimited viewers.
Unlimited project folders
Use folders to group and set permissions for projects based on the team, product, active research projects or department.
Unlimited transcription
All plans include a number of monthly transcription hours per workspace. These hours reset on a rolling basis every 30 days from when your workspace was created.
Unlimited storage
Storage includes all files, presentations, images, videos, and other documents uploaded to workspace.
Unlimited workspace tag boards
Workspace tags enable you to create global / shared tags that span across your projects.
Unlimited project templates
Standardize research across your organization by setting up project templates that includes fields, tags, and more.

Support and security

Help center
Access our detailed knowledge base to get started, learn tips, and stay up to date with the latest from Dovetail.
Slack user group
Join our Slack user group and learn how others are using Dovetail, get support, share ideas, and tell us what features you’d love to see.
Encrypted data
Dovetail utilizes industry-standard practices concerning the encryption of data when stored and while in transmission.
EU and USA data hosting
Host the data you upload to Dovetail in Europe or the United States to help comply with your data obligations.
Security reviews
We take regular data backups and test recovery, run penetration testing, encrypt all data at rest and in transit, and many other cloud security techniques.

Enterprise

For enterprises who need extra support, scale, and security

$4,200

USD/month, paid yearly ($50,400)

Contact sales

Everything in Business, plus

Custom data retention
Set up auto-deletion of original videos without losing the video highlights to comply with your policies.
Optional HIPAA add-on
Our optional HIPAA solution provides access controls and features to help manage PHI, such as advanced restrictions on sharing, access, and data exporting.
SCIM (coming soon)
Automate user provisioning with the System for Cross-domain Identity Management.

Usage

20 contributors
Contributors are users who can upload, analyze, and create insights. Prices for additional Enterprise contributors vary depending on team size. Contact sales to discuss pricing.
Unlimited projects
Projects are the main ‘container’. They can contain anything from interviews to survey responses to past research.
Unlimited viewers
These are users who can read and comment on data and insights, but can’t edit. You can have unlimited viewers.
Unlimited project folders
Use folders to group and set permissions for projects based on the team, product, active research projects or department.
Unlimited transcription
All plans include a number of monthly transcription hours per workspace. These hours reset on a rolling basis every 30 days from when your workspace was created.
Unlimited storage
Storage includes all files, presentations, images, videos, and other documents uploaded to workspace.
Unlimited workspace tag boards
Workspace tags enable you to create global / shared tags that span across your projects.
Unlimited project templates
Standardize research across your organization by setting up project templates that includes fields, tags, and more.

Customer success

Customer success manager
Research is complicated; using Dovetail shouldn’t be. Our customer success team are research experts who work with you to unlock the power of Dovetail.
Onboarding support
We partner with you to ensure your team can get up and running in Dovetail, fast.
Change management
We help you prepare for change, gain organizational support, and deploy new ways of working to your team and company.
Workspace design
We ensure that you’ve set up your workspace to be flexible and secure.
Taxonomy development
We work with you to develop a flexible and scalable taxonomy to support anyone doing research within your organization.

Support and security

Help center
Access our detailed knowledge base to get started, learn tips, and stay up to date with the latest from Dovetail.
Slack user group
Join our Slack user group and learn how others are using Dovetail, get support, share ideas, and tell us what features you’d love to see.
Encrypted data
Dovetail utilizes industry-standard practices concerning the encryption of data when stored and while in transmission.
EU and USA data hosting
Host the data you upload to Dovetail in Europe or the United States to help comply with your data obligations.
Security reviews
We take regular data backups and test recovery, run penetration testing, encrypt all data at rest and in transit, and many other cloud security techniques.
Custom legal contracting
Negotiate certain terms of our MSA as required by your business with our custom legal contracting service.

Questions & answers

Can’t find the answer here? Contact our support team.

Users contribute data to—and do analysis within—your insights hub. Most customers buy enough users for their product management, research, and design teams. Some also buy users for their sales, customer success, support, and marketing teams to also contribute data to the insights hub. All plans come with at least five users.

Like users, viewers also have a user account, but they can’t upload, create, or edit. Viewers can instead only search, view, and comment on data and insights in your insights hub. Unlimited viewers are included for free to help you get customer insights in front of as many people as possible in your organization.

Access is controlled by changing a user’s role—Manager, Contributor, or Viewer—or by restricting a project or a folder to a specific user. Admins can set up user groups to make this easier on our Business and Enterprise plans.

There’s a yearly discount available on the Starter or Team plan. Business and Enterprise can only be paid yearly.

No. We don’t offer alternative plans at this time. Anyone is welcome to use our Starter plan for $50 / month.

No. You’ll need to upgrade to a higher plan to add more monthly transcription hours.

After your free trial ends, you’ll have 30 days to upgrade to a paid plan to continue using Dovetail. You can export your data during this time. Your workspace will be deleted if you haven’t upgraded to a paid plan within 30 days.

No, unfortunately at the moment there is no way to pause your subscription.

You’ll be able to use Dovetail for the remainder of your billing period. At the end of the billing period, we’ll keep your workspace in a read-only state for a further 30 days so you can export your data. After this 30-day download period, your data will be deleted in accordance with your data retention policy. We don’t offer refunds.

Yes. You can choose to pay via invoice for payments over $4,200 USD.

No. We only accept USD at the moment.

All prices are tax exclusive, and additional taxes (GST, VAT, US Sales Tax, etc.) may be applied to your invoice.

All features

Explore all our features and see how they can help you — and your team get from data to insights fast, no matter the method.

AI summarization

Automatically summarize notes and identify key takeaways from your insights.

Flexible editor

Tell a compelling narrative with multi-column layouts, videos, images, and sticky notes.

Document analysis

Import, analyze, and store your files, presentations, images, videos, and other documents.

Powerful search

Explore the contents of your presentations and reports to find the insights you need.

Integrations

Import content from Google Drive and Zoom, and embed Figma, Miro, and more.

Highlight reels

Stream a playlist of all video and audio highlights for any of the tags created.

Analytics

Measure engagement and demonstrate the impact of research in your team.

Evidence

Maintain traceability with references to evidence collected during analysis.

Presentation mode

Present insights on the big screen with a beautiful presentation mode and public sharing.

Public sharing

Share insights with stakeholders who don’t yet have a Dovetail account.

Comments and mentions

Discuss research data and insights, and agree on the next steps as a team.

Customize projects

Use projects how you like—disable and reorder notes, tags, insights, highlights, and charts.

Embed links

Preview links from the tools you use including Figma, Google Docs, Vimeo and more.

AI sentiment analysis

Identify and tag positive and negative sentiment in your text.

AI thematic clustering

Automatically identify, cluster, and label highlights by theme in canvas.

Highlights

Select and highlight paragraphs, sentences, or words to categorize with tags.

Tag boards

Edit, copy, move, and merge tags throughout your analysis. Create shared tags for your team.

Collaborative analysis

Use canvas to affinity map highlights as a team and find themes together.

Charts

Visualize your data in a quantitative manner using our 4 different chart layouts.

Views

Visualize your data in 5 different views; board, table, canvas, grid, and list layouts.

Structured data

Create custom fields to organize data by key attributes like name, age, and more.

Project readme

Add a readme to capture your goals, hypotheses, research plan, and other useful context.

Bulk edit

Select multiple notes, tags, and insights, and edit them at all once.

Accurate transcription

An advanced speech engine for reliable transcripts across topics, industries, and accents.

Custom vocabulary

Add specialized or context-specific words to expand your transcription’s vocabulary.

Speaker detection

Automatically detect multiple speakers from your file. Add and rename speakers.

Synced playback

Follow along with your video transcript while you listen to the recording.

Full-text search

Search text in videos, documents, and files to find exactly what you’re looking for.

Editable transcripts

Redact, split monologues, and tidy transcripts with full text editing capabilities.

Video processing

Support for standard file formats including MP4, MOV, MPEG, MP3, M4A, and more.

Sentiment analysis

Machine learning automatically tags sentences for you in over 12 different languages.

Custom home

Welcome stakeholders by featuring specific projects or providing instructions.

Project templates

Standardize how you conduct customer interviews, usability testing, and more.

Custom data retention

Set custom time periods to delete original videos without losing the video highlights.

Workspace tags

Create global tag boards and fields that span projects across your workspace.

Notifications

Stay up to date with the latest project changes with email notifications.

Viewer users

Invite unlimited stakeholders to consume your customer insights at no extra cost (on some plans).

Access control

Control who can manage, view, and edit projects with granular project permissions.

OpenID-based SSO

Single sign-on support via OpenID Connect, available in leading identity providers.

Encrypt in transit and rest

All data is encrypted in transit via TLS 1.2 and at rest with AES-256 encryption.

Managed users

Ability to provide and revoke access to roles, and manage active user sessions.

User groups

Quickly grant access to folders, projects, tag boards, and extensions by user groups that you create and manage.

JIT provisioning

Leverage domain-restricted sign up to provision user accounts as they need access.

Domain allowlisting

Restrict user provisioning to verified email addresses at your approved domains.

SOC 2 Type II

Established mitigation of risks related to security, availability, and confidentiality.

EU and USA data hosting

Host the data you upload to Dovetail in Europe or the United States to help comply with your data obligations.

Security reviews

Regular data backups, testing, and encryption, along with other cloud security techniques.

Our customers

Dovetail powers thousands around the globe, from individuals to small agencies to universities to Fortune 500 companies.

Canva

The research specialty at this online design and publishing tool uses Dovetail to achieve their mission of empowering the world to design.

Software Development

Sydney, Australia

2,000+

Atlassian

Atlassian’s world-class research teams set the standard when it comes to customer closeness. Here’s how Dovetail helps

Software

Sydney, Australia

7,000+

Harvard Business Publishing

Learn why Harvard Business Publishing relies on Dovetail to conduct world-class research

Publishing and Education

Brighton, USA

600+

Get help

Can’t find what you’re looking for? See our Help Center or contact our support team and get a response within 24 hours.

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