Plans and pricing

Starter
Start building your insights hub with lightweight analysis

From

$30

USD / month or $300 / year

Try for free
Upgrade
Features:
    10 transcript hrs / month
    50 GB storage
    AI features
    Projects
    Notes
    Tags
    Insights
Team
For teams looking to centralize data analysis and insights

From

$375

USD / month or $3,600 / year

Try for free
Upgrade
Everything in Starter, plus:
    25 transcript hrs / month
    100 GB storage
    Folders
    Workspace tags
    Workspace fields
    Private projects
    Templates
Recommended
Business
Standardize and scale insights across your organization

From

$1,200

USD / month, billed yearly ($14,400)

Get started
Upgrade
Everything in Team, plus:
    100 transcript hrs / month
    500 GB storage
    Single sign-on
    User groups
    Subfolders
    Custom home
    Workspace analytics
    Feeds
    Security reviews
Enterprise
For enterprises who need extra support, scale, and security

Contact us for pricing

Contact sales
Everything in Business, plus:
    Unlimited transcription
    Unlimited storage
    SCIM user provisioning
    Custom data retention
    Priority support
    Dedicated CSM
    Custom legal contracting
    Optional HIPAA add on

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Answer a few quick questions and we’ll match you with a plan that suits your needs.

Compare plans and features

Pay yearly
Starter
$30

USD / month

Try for free
Team
$375

USD / month

Try for free
Business
$1,200

$14,400 billed yearly

Get started
Enterprise

Contact us for pricing

Contact sales

$30

USD / month

Pay yearly
Try for free

Usage

  • Included contributors
    Contributors are users who can upload, analyze, and create insights.
    • 3
    5
    10
    Contact sales
  • Additional contributors
    Additional contributors can be purchased with prices starting at $18 / month for Starter, $35 / month for Team and $60 / month for Business.
    • Contact sales
  • Free viewers
    These are users who can read and comment on data and insights, but can’t edit.
    • Unlimited
    Unlimited
    Unlimited
    Unlimited
  • Projects
    Projects are the main ‘container’. They can contain anything from interviews to survey responses to past research.
    • Unlimited
    Unlimited
    Unlimited
    Unlimited
  • Storage
    Storage includes all files, presentations, images, videos, and other documents uploaded to workspace.
    • 50 GB
    100 GB
    500 GB
    Unlimited
  • Transcription hours
    All plans include a number of monthly transcription hours per workspace. These hours reset on a rolling basis every 30 days from when your workspace was created.
    • 10 hrs / month
    25 hrs / month
    100 hrs / month
    Unlimited
  • Project folders
    Use folders to group and set permissions for projects based on the team, product, active research projects or department.
    • 1
    Unlimited
    Unlimited
    Unlimited
  • Workspace fields
    Set up custom fields across your workspace to add structure and allow your team to get started sooner.
    • Unlimited
    Unlimited
    Unlimited
  • Workspace tag boards
    Use global tags to set up a tagging taxonomy that spans across your workspace.
    • 3
    Unlimited
    Unlimited
  • Project templates
    Standardize research across your organization by setting up project templates that includes fields, tags, and more.
    • 3
    Unlimited
    Unlimited

    Analyze

  • Notes
    Pull in videos, audio, documents, presentations and text to create notes for analysis.
  • Highlights and tagging
    Tag a single word, sentence, or paragraph to create highlights and uncover themes in your data.
  • Full-text search and filtering
    Search the text transcript of any video and find the exact moment you’re looking for.
  • CSV import and export
    Bring in data from spreadsheets, such as NPS feedback, survey responses, and customer feedback. Additionally, you can download and export notes for an entire project from Dovetail as a spreadsheet.
  • Collaborative analysis
    Use canvas to affinity map highlights as a team and find themes together.
  • Document analysis
    Import, analyze, and store your files, presentations, images, videos, and other documents.
  • AI thematic clustering
    Automatically identify, cluster, and label highlights by theme in canvas.
  • AI sentiment analysis
    Identify and tag positive and negative sentiment in your text.
  • Custom vocabulary
    Add specialized or context-specific words to expand your transcription’s vocabulary.
  • Charts
    Use charts to track trends in your data across personas, usability scores, company size, and more.
  • Views
    Visualize your data in 5 different views; board, table, canvas, grid, and list layouts.

    • Organize and share

  • Insights
    Summarize your findings into a beautiful report for stakeholders, and embed references to data from your analysis or past findings.
  • Public insights
    Share insights with people who don’t have access to Dovetail by enabling public access.
  • Comments and mentions
    Discuss research data and insights, and agree on the next steps as a team.
  • Insight analytics
    Understand the impact of your work with insight metrics, and discover which parts of your research are resonating with your audience.
  • AI summarization
    Automatically summarize notes and identify key takeaways from your insights.
  • Hightlight reels
    Stream a playlist of all video and audio highlights for any of the tags created.
  • Integrations
    Connect Dovetail with your tools including Google Drive and Zoom, and embed Figma, Miro, and many more.
  • Embed links
    Preview links from the tools you use including Figma, Google Docs, Vimeo and more.
  • Download transcripts
    Download individual transcripts from Dovetail as VTT files.
  • Subfolders
    Create new folders within other folders to organize your workspace even further, and assign more granular permissions at each level that suit your needs.
  • Feeds
    Managers can set up and configure feeds for the team to help surface new and noteworthy content to decision makers.
  • User groups
    Quickly grant access to folders, projects, tag boards, and extensions by user groups that you create and manage.
  • Custom home
    Customize your workspace home to make it work for your team’s needs. Configure feeds, change the layout, content or use search blocks to keep it feeling fresh.

    • Admin and security

  • Encrypted data and backups
    Dovetail utilizes industry-standard practices concerning the encryption of data when stored and while in transmission.
  • EU and USA data hosting
    New workspaces can choose to host their data in Europe or the United States to comply with local data regulations.
  • Granular access controls
    Control who can manage, view, and edit projects with granular project permissions.
  • Since sign-on (SSO)
    Dovetail has built-in single sign-on capabilities for Google and Microsoft accounts, and the option to configure your own managed identity provider.
  • Security reviews
    We take regular data backups and test recovery, run penetration testing, encrypt all data at rest and in transit, and many other cloud security techniques.
  • Workspace analytics
    Track the output of your team’s research over time — from projects to notes, highlights, tags, insights, and people.
  • Custom session age
    Customize the default session period for your workspace, and require users to reauthenticate more frequently.
  • SCIM user provisioning
    Automate user provisioning with the System for Cross-domain Identity Management.
  • Custom data retention
    Set up auto-deletion of original videos without losing the video highlights to comply with your policies.
  • Custom contract and invoicing
    Negotiate certain terms of our MSA as required by your business with our custom legal contracting service.
  • Data processing agreement
    We make it easy for customers to sign and submit our data processing agreement.
  • Optional HIPAA add-on
    Our optional HIPAA solution provides access controls and features to help manage PHI, such as advanced restrictions on sharing, access, and data exporting.

    • Support

  • Help center
    Access our detailed knowledge base to get started, learn tips, and stay up to date with the latest from Dovetail.
  • Dovetail Academy
    A guided learning journey with curated courses, navigable tutorials, best practices, and easy activities to empower you to leverage Dovetail your way.
  • Slack community
    Join our Slack user group and learn how others are using Dovetail, get support, share ideas, and tell us what features you’d love to see.
  • Email support
    Our team is always here to help with any questions that you may have.
  • Dedicated CSM
    A dedicated Dovetail customer success manager will help you onboard, build solutions, support change management, and scale your team’s practice.
  • Priority support
    Get faster, prioritized responses from our Support team. We’re always here to help.
  • Onboarding support
    We partner with you to ensure your team can get up and running in Dovetail, fast.
  • Change management
    We help you prepare for change, gain organizational support, and deploy new ways of working to your team and company.
  • Workspace design
    We ensure that you’ve set up your workspace to be flexible and secure.
  • Taxonomy development
    We work with you to develop a flexible and scalable taxonomy to support anyone doing research within your organization.

    • Questions & answers

    Can’t find the answer here? Contact our support team.

    Users contribute data to—and do analysis within—your insights hub. Most customers buy enough users for their product management, research, and design teams. Some also buy users for their sales, customer success, support, and marketing teams to also contribute data to the insights hub. All plans come with at least five users.
    Like users, viewers also have a user account, but they can’t upload, create, or edit. Viewers can instead only search, view, and comment on data and insights in your insights hub. Unlimited viewers are included for free to help you get customer insights in front of as many people as possible in your organization.
    Access is controlled by changing a user’s role—Manager, Contributor, or Viewer—or by restricting a project or a folder to a specific user. Admins can set up user groups to make this easier on our Business and Enterprise plans.
    There’s a yearly discount available on the Starter or Team plan. Business and Enterprise can only be paid yearly.
    No. We don’t offer alternative plans at this time. Anyone is welcome to use our Starter plan for $30 / month.
    No. You’ll need to upgrade to a higher plan to add more monthly transcription hours.
    After your free trial ends, you’ll have 30 days to upgrade to a paid plan to continue using Dovetail. You can export your data during this time. Your workspace will be deleted if you haven’t upgraded to a paid plan within 30 days.
    No, unfortunately at the moment there is no way to pause your subscription.
    You’ll be able to use Dovetail for the remainder of your billing period. At the end of the billing period, we’ll keep your workspace in a read-only state for a further 30 days so you can export your data. After this 30-day download period, your data will be deleted in accordance with your data retention policy. We don’t offer refunds.
    Yes. You can choose to pay via invoice for payments over $4,200 USD.
    No. We only accept USD at the moment.
    All prices are tax exclusive, and additional taxes (GST, VAT, US Sales Tax, etc.) may be applied to your invoice.

    Get help

    Can’t find what you’re looking for? See our Help Center or contact our support team and get a response within 24 hours.

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    Our customers

    Dovetail powers thousands around the globe, from individuals to small agencies to universities to Fortune 500 companies.

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    Atlassian

    Atlassian’s world-class research teams set the standard when it comes to customer closeness. Here’s how Dovetail helps

    Atlassian

    Atlassian’s world-class research teams set the standard when it comes to customer closeness. Here’s how Dovetail helps

    Business logo

    Canva

    The research specialty at this online design and publishing tool uses Dovetail to achieve their mission of empowering the world to design.

    Canva

    The research specialty at this online design and publishing tool uses Dovetail to achieve their mission of empowering the world to design.

    Business logo

    Harvard Business Publishing

    Learn why Harvard Business Publishing relies on Dovetail to conduct world-class research

    Harvard Business Publishing

    Learn why Harvard Business Publishing relies on Dovetail to conduct world-class research

    Harvard Business Publishing
    Sonos
    Mercedes-Benz
    Netguru
    1Password
    Royal Bank of Scotland
    Zip Money
    Matter
    Mathspace
    Seek
    Astrazeneca
    Universal Music
    Atlassian
    Sendle
    Hampr
    VMWare
    Careship
    Kickstarter
    Vero
    Intrepid Group
    HealthMatch
    Sonder
    ZoCo Design
    DoubleCheck Research
    The Honeycomb Works
    project44
    Hear Me Out
    Eucalyptus
    Uniqa
    Canva
    SafetyCulture
    Mable
    Meld Studios
    Warner Music Group
    Docker
    Breville
    Harvard
    Deloitte
    Volkswagen
    Porsche
    The New York Times
    Shopify
    Starbucks
    Cisco
    Condé Nast
    Nine
    Drift
    BCG Digital Ventures
    Shell
    Singtel
    Procore
    ProductPlan
    KPMG
    Zurich
    Salsify
    OpenTable
    Sage
    Moody’s
    Brighte
    Airtasker

    Join 10,000 teams building a customer insights hub

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    Your customer insights hub

    Turn data into actionable insights. Bring your customer into every decision.

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    InsightsAnalysisAutomationIntegrationsEnterprisePricingLog in

    Roles

    Product ManagersDesignersResearchers

    Resources

    GuidesBlogTips and tricksBest practicesContributorsProduct updatesLive demoRoadmap

    Solutions

    Customer analysis softwareQualitative data analysisQualitative research transcriptionSales enablement toolSentiment analysis softwareThematic analysis softwareUX research platformUX research repository

    Community

    CustomersTemplatesUser groupEventsOutlier

    Topics

    Research methodsCustomer researchUser experience (UX)Product developmentMarket researchSurveysEmployee experiencePatient experience

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    Careers14
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    Help

    Help centerDovetail AcademyContact usFind your planChangelogTrust centerStatus

    Product

    InsightsAnalysisAutomationIntegrationsEnterprisePricingLog in

    Resources

    GuidesBlogTips and tricksBest practicesContributorsProduct updatesLive demoRoadmap

    Roles

    Product ManagersDesignersResearchers

    Company

    About us
    Careers14
    Legal

    Help

    Help centerDovetail AcademyContact usFind your planChangelogTrust centerStatus

    Community

    CustomersTemplatesUser groupEventsOutlier

    Solutions

    Customer analysis softwareQualitative data analysisQualitative research transcriptionSales enablement toolSentiment analysis softwareThematic analysis softwareUX research platformUX research repository

    Topics

    Research methodsCustomer researchUser experience (UX)Product developmentMarket researchSurveysEmployee experiencePatient experience
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