From structured feedback to full customer intelligence
Enterpret turns high-volume feedback signals—support tickets, sales calls, surveys, and reviews—into structured themes through its adaptive taxonomy and customer context graph. Dovetail is an AI-native customer intelligence platform built for a broader job: capturing the primary research that explains those signals, like interviews and usability tests, then connecting it to the same passive feedback channels, so every team works from one shared, cited source of truth.
Moving from Enterpret? We’ll help you bring your feedback taxonomy into Dovetail.
No credit card required. Free migration included.
Connecting the world's leading teams to their customers
Structured feedback only goes as far as the research behind it
Enterpret’s adaptive taxonomy and customer context graph are built to make sense of feedback that already exists: support tickets, NPS surveys, app store reviews, and sales call notes. That’s valuable for triaging volume and tying it to churn or expansion signals as they happen.
But structured feedback only tells you what customers said somewhere else. When a product manager needs to know why users abandon onboarding, or a designer needs to validate a new flow before it ships, there’s no substitute for planned research: interviews, usability tests, and diary studies. Enterpret has no tooling for running or analyzing that work.
Dovetail starts with the research. Transcription, tagging, and synthesis for interviews and usability sessions, then the same connection to passive signals: support tickets, sales calls, surveys, and reviews. Teams get what customers say unprompted and what they say when you ask directly, in one place.
Dovetail customers have seen 2.3x ROI, 30 hours saved per user each week, and 66% faster shipping in a commissioned Forrester study.
Download the Forrester Total Economic Impact™ Study →
Choose Dovetail when evidence needs to move beyond structured feedback
Dovetail is built for teams that need more than a categorized feed of what customers already said. It gives research a home, then connects it to every other signal your company collects.
Your team runs its own research
Capture, transcribe, and analyze interviews, usability tests, and diary studies natively, then connect that evidence to every other customer signal you collect.
Feedback needs a research lens, not just a taxonomy
Ground structured themes in the actual interviews and sessions that explain why customers feel that way, not just that they do.
Stakeholders want cited answers, not categorized dashboards
Let anyone on the team ask a question in plain language and get an AI answer grounded in the original transcript, ticket, or call.
Evidence needs to travel to Slack, Jira, and Linear
Push customer intelligence into the tools product, support, and sales teams already use, so insight shows up in daily workflows, not a separate reporting layer.
Every team needs a seat, not a per-viewer bill
Give product, design, support, sales, marketing, and leadership unlimited access to customer intelligence without paying per stakeholder viewer.
Governance has to scale with adoption
Get enterprise security, granular permissions, and AI governance built for organizations rolling customer intelligence out past the research team.
How Dovetail compares to Enterpret
Enterpret is strong at structuring high-volume feedback signals into themes tied to business outcomes. The bigger difference is where that evidence comes from. Enterpret processes feedback that already exists elsewhere. Dovetail captures the primary research behind it, then connects that evidence to the same passive signals across teams.
Buyer's choice award
Trust radius, 2026
Category Leader
GetApp's category leaders 2025
Top UX Research Product
Proddy awards by product school
High Performer
g2, summer 2026
Tech Cares
Trust radius
Momentum Leader
g2, summer 2026
Top Rated
Trust radius, 2026
Leader
g2, summer 2026
Best Relationship
g2, summer 2026
Best Estimated ROI
g2, summer 2026
Fastest Implementation
g2, summer 2026
Migrate your customer evidence to Dovetail
Moving from Enterpret doesn’t mean losing structure. We’ll help you bring your feedback taxonomy, tags, and evidence into Dovetail, then add primary research as a first-class part of the same system.
Guided setup
Bring your research history and get support setting up a workspace your team can use right away.
Searchable history
Make interviews, notes, findings, and feedback easy to query.
Unlimited viewers
Give every team access to intelligence without seat limits.
Connected workflows
Link customer evidence to the tools teams already use.
Turn feedback and research into one system of customer intelligence
Start your 60-day free trial of Dovetail. Bring your existing feedback data, run new interviews and usability tests, and see how customer intelligence compounds when research and passive feedback live in the same place.
- 60 days full access, no feature limits
- Onboarding support from a research specialist
- Free migration from your current tool
- Full export if you decide not to continue
FAQs
Yes. Dovetail ingests support tickets, sales calls, surveys, and reviews the same way Enterpret does, then adds what Enterpret doesn’t offer: primary research like interviews and usability tests, with AI answers grounded in the original transcript, ticket, or call, not just a categorized theme.
Dovetail classifies feedback signals into themes and ties them to business outcomes like churn or expansion the same way Enterpret does, then goes further: it captures the interviews and usability tests that produce net-new evidence, transcribes and tags them, and grounds every AI answer in the original transcript, ticket, or call, capabilities Enterpret doesn’t offer.
Yes. Dovetail’s MCP server lets teams query customer intelligence directly from Claude, ChatGPT, and tools like Jira and Linear, with every answer grounded in cited evidence from interviews, tickets, calls, and reviews.
Yes. Our migration team helps you bring your feedback taxonomy, tags, and evidence into Dovetail, then adds primary research, interviews and usability tests, as a first-class part of the same system, so you’re not starting over.
Most teams are live within days. Start a 60-day free trial, bring your existing feedback data and research history, and our team helps with onboarding and migration.