From experience metrics to evidence you can act on
Qualtrics is an enterprise experience management (XM) platform built to measure customer and employee sentiment at scale through surveys, NPS, and CSAT programs across every touchpoint. Dovetail is an AI-native customer intelligence platform built for a different job: turning interviews, usability tests, support tickets, sales calls, and feedback into evidence-backed answers your team can act on, without a multi-quarter implementation.
Moving from Qualtrics? We’ll help you find the fastest path to Dovetail.
No credit card required. Free migration included.
Connecting the world's leading teams to their customers
Measuring experience isn’t the same as understanding it
Qualtrics helps enterprises run large-scale survey programs, tracking NPS, CSAT, and CES scores across retail, travel, healthcare, and financial services locations. Its experience management platform is built to flag sentiment trends at scale and surface where satisfaction is dropping.
But a falling NPS score doesn’t explain why customers are frustrated. Qualtrics’s survey-first design means teams still need a separate qualitative research practice, interviews, usability tests, and support conversations, to understand the reasoning behind the number.
Dovetail is built for that qualitative layer from the start. Interviews, usability sessions, support tickets, sales calls, and reviews are captured, transcribed, and analyzed in one workspace, so teams can find the story behind every score without stitching together separate tools.
Dovetail customers have seen 2.3x ROI, 30 hours saved per user each week, and 66% faster shipping in a commissioned Forrester study.
Download the Forrester Total Economic Impact™ Study →
Choose Dovetail when evidence needs to move beyond a survey score
Dovetail is built for teams that need more than dashboard metrics. It helps you connect the qualitative evidence that explains what your experience data is already telling you.
Understand the why behind every score
Connect interviews and usability sessions to the CSAT and NPS trends your team already tracks, so a dip in satisfaction comes with an explanation, not just a number.
Run research your team owns
Record, transcribe, and analyze interviews and usability tests natively, without exporting data into a separate research tool.
One place for every kind of feedback
Bring interviews, support tickets, sales calls, surveys, and reviews into a single customer intelligence platform, instead of splitting qualitative and quantitative signal across systems.
Stakeholders get cited answers
Let anyone ask a question in plain language and get an AI answer grounded in the original transcript or ticket, not just a dashboard segment.
Deploy in weeks, not quarters
Get started without the multi-quarter implementation and dedicated administrators that enterprise experience management programs typically require.
Every team gets a seat
Give product, design, support, sales, and leadership access to customer intelligence without licensing each stakeholder as a survey respondent seat.
How Dovetail compares to Qualtrics
Qualtrics is built to measure experience at scale through surveys and dashboards. Dovetail is built to explain what those numbers mean, connecting research, support, sales, and feedback into evidence every team can act on.
Buyer's choice award
Trust radius, 2026
Category Leader
GetApp's category leaders 2025
Top UX Research Product
Proddy awards by product school
Enterprise
g2, spring 2026
Tech Cares
Trust radius
Momentum Leader
g2, spring 2026
Top Rated
Trust radius, 2026
High Performer
g2, spring 2026
Best Relationship
g2, spring 2026
Users love us
g2, milestone
Bring your research alongside your experience data
Moving from Qualtrics doesn’t mean giving up your survey and CX metrics. We’ll help you bring your interviews, usability sessions, and support conversations into Dovetail, so your team has the qualitative evidence to explain the scores you already track.
Guided setup
Bring your research history and get support setting up a workspace your team can use right away.
Searchable history
Make interviews, notes, findings, and feedback easy to query.
Unlimited viewers
Give every team access to intelligence without seat limits.
Connected workflows
Link customer evidence to the tools teams already use.
Turn customer evidence into answers your team can act on
Start your 60-day free trial of Dovetail. Bring your existing research, invite your team, and connect the qualitative evidence that explains what your experience metrics are already telling you.
- 60 days full access, no feature limits
- Onboarding support from a research specialist
- Free migration from your current tool
- Full export if you decide not to continue