From rapid testing to continuous customer intelligence
Maze helps product teams run fast, unmoderated studies—prototype tests, surveys, card sorts, and interviews—and get usability signal in days. Dovetail is an AI-native customer intelligence platform built for what comes next: bringing interviews, support tickets, sales calls, NPS, and app reviews into one place, analyzed continuously, so every team can find and act on what customers say.
Moving from Maze? We’ll help you map the fastest path to Dovetail.
No credit card required. Free migration included.
Connecting the world's leading teams to their customers
Studies capture moments. Customer intelligence compounds.
Maze is genuinely good at running studies. Point it at a Figma prototype, recruit from its built-in panel, and your team has usability signal in days—no researcher required.
But studies only capture what happens inside them. Once a test wraps, the report gets shared and the evidence goes quiet—Maze’s own guidance is to embed reports in Confluence or Notion to build a repository. Meanwhile, customers keep talking in support tickets, sales calls, NPS responses, and app reviews that never pass through a study.
Dovetail captures all of it. Every interview, ticket, call, and review flows into one platform and gets analyzed continuously—no manual tagging—so any team can ask a question and get a cited, evidence-backed answer.
Dovetail customers have seen 2.3x ROI, 30 hours saved per user each week, and 66% faster shipping in a commissioned Forrester study.
Download the Forrester Total Economic Impact™ Study →
Choose Dovetail when evidence needs to move beyond studies
Dovetail is built for teams that need more than study results. It turns every customer conversation—planned or not—into intelligence that product, CX, GTM, and leadership can use.
Every customer signal lands in one place
Bring interviews, support tickets, sales calls, NPS, and app reviews into one platform—not just the studies you run.
Analysis runs continuously
Themes and sentiment surface across all your customer data as it arrives, without manual tagging or per-study setup.
Answers come with citations
Ask a question in plain language and get evidence-backed answers grounded in real customer data, with semantic search on every plan.
AI agents watch for what matters
Set agents to monitor incoming feedback for emerging issues and trigger actions in tools like Slack and Linear.
Docs draft themselves, with receipts
Generate PRDs and voice-of-customer reports with AI Docs, where every claim links back to its source evidence.
Evidence compounds across teams
Product, support, sales, and leadership work from the same searchable intelligence layer, so insights build on each other instead of expiring with each study.
How Dovetail compares to Maze
Maze is strong at rapid, unmoderated testing—prototypes, surveys, card sorts—with a built-in panel to recruit from. The bigger difference is where evidence lives afterward. Maze captures what happens inside the studies you run. Dovetail ingests every customer signal continuously and turns it into governed, AI-powered customer intelligence across teams, workflows, and decisions.
Buyer's choice award
Trust radius, 2026
Category Leader
GetApp's category leaders 2025
Top UX Research Product
Proddy awards by product school
Enterprise
g2, spring 2026
Tech Cares
Trust radius
Momentum Leader
g2, spring 2026
Top Rated
Trust radius, 2026
High Performer
g2, spring 2026
Best Relationship
g2, spring 2026
Users love us
g2, milestone
SmartRecruiters uses Dovetail to make research easier to find, share, and build on
- 7 tools down to 1
- 100+ team members sharing customer intelligence
- 100s of hours of customer data, all in Dovetail
“For us at SmartRecruiters, the big thing about Dovetail has really been about democratizing research,” says Danielle. “It used to be hard for people to find customer data, so they couldn’t build upon our existing insights.”
Danielle Reid, Senior Designer Manager
SmartRecruiters, an SAP company
Migrate your customer evidence to Dovetail
Moving from Maze doesn’t mean starting over. We’ll help you bring your research history—recordings, transcripts, reports, and findings—into a platform where it stays searchable and keeps informing decisions long after each study ends.
Guided setup
Bring your research history and get support setting up a workspace your team can use right away.
Searchable history
Make interviews, notes, findings, and feedback easy to query.
Unlimited viewers
Give every team access to intelligence without seat limits.
Connected workflows
Link customer evidence to the tools teams already use.
Turn every customer signal into intelligence
Start your 60-day free trial of Dovetail. Connect your channels, invite your team, and see how customer intelligence compounds when every signal lives in one place.
- 60 days full access, no feature limits
- Onboarding support from a research specialist
- Free migration from your current tool
- Full export if you decide not to continue