From study-by-study AI analysis to always-on customer intelligence
Notably helps research teams import interviews, transcripts, and notes, then uses AI to highlight, tag, cluster, and synthesize them into shareable insights. Dovetail is an AI-native customer intelligence platform built for a broader job: continuously analyzing interviews, support tickets, sales calls, NPS, and app reviews—without per-analysis credits—so every team can find, trust, and act on customer evidence.
Moving from Notably? We’ll help you map the fastest path to Dovetail.
No credit card required. Free migration included.
Connecting the world's leading teams to their customers
Customer evidence doesn’t arrive one upload at a time
Notably’s AI does real work. It highlights and tags what you import, clusters themes on a canvas, runs sentiment analysis across a study, and offers a library of researcher-built templates. For teams analyzing one study at a time, that’s genuinely useful.
But customer evidence doesn’t wait to be imported. Feedback flows through support tickets, sales calls, NPS responses, and app reviews every day. An import-based tool only sees what someone remembers to bring in—and metered AI credits push teams to ration the analysis they run.
Dovetail ingests those channels continuously and analyzes everything without manual tagging or per-analysis credits. AI Agents watch for emerging patterns, semantic search finds evidence by meaning, and every answer comes with citations back to the source.
Dovetail customers have seen 2.3x ROI, 30 hours saved per user each week, and 66% faster shipping in a commissioned Forrester study.
Download the Forrester Total Economic Impact™ Study →
Choose Dovetail when AI needs to work across every channel
Dovetail is built for teams that need more than AI-assisted study analysis. It turns every customer conversation—researched or not—into intelligence that product, CX, GTM, and leadership can act on.
Every channel feeds your evidence
Bring interviews, support tickets, sales calls, NPS, and app reviews into one platform—continuously, not just when someone uploads a file.
Analysis never waits on credits
Run unmetered AI analysis across all your customer data. No credit budgets, no rationing which studies get the AI treatment.
Patterns surface before you ask
AI Agents monitor incoming feedback, flag emerging themes, and trigger next steps—so your team hears about a problem before it becomes a trend.
Answers come with receipts
Generate PRDs, voice-of-customer reports, and other AI Docs with citations back to the source, so stakeholders can verify every claim.
Search understands meaning
Find evidence by what it means, not just the keywords it contains. Semantic search is included on all plans.
Security reviews don’t stall rollout
SOC 2 Type II, ISO 27001, HIPAA, and GDPR come standard—the compliance posture enterprise teams need, used by 40% of the Fortune 500.
How Dovetail compares to Notably
Both tools bring real AI to qualitative analysis—highlighting, tagging, clustering, and synthesis. The bigger difference is scope. Notably analyzes the research you import, one study at a time, with AI metered by credits. Dovetail runs always-on analysis across every customer channel, with enterprise security built in.
Buyer's choice award
Trust radius, 2026
Category Leader
GetApp's category leaders 2025
Top UX Research Product
Proddy awards by product school
Enterprise
g2, spring 2026
Tech Cares
Trust radius
Momentum Leader
g2, spring 2026
Top Rated
Trust radius, 2026
High Performer
g2, spring 2026
Best Relationship
g2, spring 2026
Users love us
g2, milestone
SmartRecruiters uses Dovetail to make research easier to find, share, and build on
- 7 tools down to 1
- 100+ team members sharing customer intelligence
- 100s of hours of customer data, all in Dovetail
“For us at SmartRecruiters, the big thing about Dovetail has really been about democratizing research,” says Danielle. “It used to be hard for people to find customer data, so they couldn’t build upon our existing insights.”
Danielle Reid, Senior Designer Manager
SmartRecruiters, an SAP company
Migrate your customer evidence to Dovetail
Moving from Notably doesn’t mean starting over. We’ll help you bring your research history—projects, tags, highlights, and transcripts—into a system built for what comes next: connected customer intelligence across every team.
Guided setup
Bring your research history and get support setting up a workspace your team can use right away.
Searchable history
Make interviews, notes, findings, and feedback easy to query.
Unlimited viewers
Give every team access to intelligence without seat limits.
Connected workflows
Link customer evidence to the tools teams already use.
Put always-on AI to work on your customer data
Start your 60-day free trial of Dovetail. Bring your existing research, connect your customer channels, and see what unmetered, always-on analysis surfaces—no credits to budget, no studies left unanalyzed.
- 60 days full access, no feature limits
- Onboarding support from a research specialist
- Free migration from your current tool
- Full export if you decide not to continue