From research operations to always-on customer intelligence
Great Question helps research teams recruit participants, schedule sessions, pay incentives, and store findings in one place. Dovetail is an AI-native customer intelligence platform built for a broader job: turning interviews, support tickets, sales calls, surveys, and feedback into always-on intelligence the whole organization can find, trust, and act on.
Moving from Great Question? We’ll help you map the fastest path to Dovetail.
No credit card required. Free migration included.
Connecting the world's leading teams to their customers
Well-run studies are the start. Always-on intelligence is what compounds.
Great Question’s research operations layer is genuinely strong. Recruiting participants from your own customer base, tracking consent and NDAs, handling scheduling and incentives—these are real problems, solved well. If your bottleneck is running studies, it does that job.
But your customers don’t only talk when you schedule them. They talk in support tickets, sales calls, NPS verbatims, and app reviews—every day, in volumes no study calendar can match. A repository built around the research you run can’t hear any of it.
Dovetail ingests those channels continuously and analyzes them without manual tagging, so the patterns are already there when someone asks. AI Agents watch for changes. AI Docs turn evidence into cited PRDs and reports. Research stops being a project queue and becomes the organization’s source of truth.
Dovetail customers have seen 2.3x ROI, 30 hours saved per user each week, and 66% faster shipping in a commissioned Forrester study.
Download the Forrester Total Economic Impact™ Study →
Choose Dovetail when customer evidence needs to reach the whole org
Great Question runs your studies well. Dovetail’s built for what surrounds them: the sales calls, support tickets, and feedback your customers send every day, analyzed continuously and shared across product, CX, GTM, and leadership.
Every customer signal lands in one place
Bring interviews, support tickets, sales calls, NPS responses, and app reviews into one platform through connectors like Gong, Zendesk, Intercom, and Salesforce.
Themes surface without manual tagging
Dovetail analyzes incoming feedback continuously, so patterns emerge from every channel—not just the sessions someone had time to code.
AI Agents act on what they hear
Set agents to monitor feedback for the topics you care about and trigger next steps when something changes, so nothing waits for the next readout.
Docs write themselves, with receipts
Generate PRDs and voice-of-customer reports grounded in cited evidence, so stakeholders can check every claim at the source.
Search by meaning, on every plan
Semantic search finds the evidence behind an idea even when nobody used the exact words—included on all Dovetail plans.
Security review is already done
SOC 2 Type II, ISO 27001, HIPAA, and GDPR coverage helps your security team say yes quickly. Dovetail’s trusted by 40% of the Fortune 500.
How Dovetail compares to Great Question
Great Question covers the research operations workflow end to end—recruiting, scheduling, incentives, and a repository for what you learn. The bigger difference is scope. Great Question manages the research you run. Dovetail turns everything your customers already say—across sales, support, and research—into always-on customer intelligence for every team.
Buyer's choice award
Trust radius, 2026
Category Leader
GetApp's category leaders 2025
Top UX Research Product
Proddy awards by product school
Enterprise
g2, spring 2026
Tech Cares
Trust radius
Momentum Leader
g2, spring 2026
Top Rated
Trust radius, 2026
High Performer
g2, spring 2026
Best Relationship
g2, spring 2026
Users love us
g2, milestone
Migrate your customer evidence to Dovetail
Moving from Great Question doesn’t mean starting over. We’ll help you bring your research history—projects, tags, recordings, and findings—into Dovetail, then connect the channels your customers already use so intelligence keeps compounding.
Guided setup
Bring your research history and get support setting up a workspace your team can use right away.
Searchable history
Make interviews, notes, findings, and feedback easy to query.
Unlimited viewers
Give every team access to intelligence without seat limits.
Connected workflows
Link customer evidence to the tools teams already use.
Hear everything your customers are telling you
Start your 60-day free trial of Dovetail. Bring your existing research, connect the channels your customers already use, and see what always-on analysis surfaces in the first week.
- 60 days full access, no feature limits
- Onboarding support from a research specialist
- Free migration from your current tool
- Full export if you decide not to continue