Build campaigns with customer intelligence
Build campaigns on customer truth
Find the language customers actually use
Surface real customer phrases from calls, reviews, and tickets. Use the words your audience uses to describe their own problems—not the words you think they use.
Track brand and competitor sentiment over time
Monitor how customers talk about your brand and competitors across every channel. Detect shifts in perception before they affect pipeline.
Validate messaging before you ship
Test and analyze audience reactions to positioning and key claims. Confirm your messaging lands with the right segments before investing in a full campaign.
Share audience intelligence across the org
Generate AI Docs so brand, content, and demand gen teams are aligned on what customers actually care about. No more conflicting assumptions about the ICP.
- G2
Pull G2 reviews into Dovetail to analyze buyer sentiment and competitive perception at scale. Surface the themes and language that matter most to your audience—directly from verified users.
- App Store
Bring App Store reviews into Dovetail and analyze mobile user sentiment at scale. Automatically surface recurring themes, complaints, and requests from your iOS audience.
- Google Play Store
Import Google Play reviews into Dovetail and track what users love and loathe about your app. Surface patterns across thousands of reviews without reading every single one.
- Gong
Connect Gong to analyze sales calls for the customer language that makes messaging land. Surface the exact words buyers use to describe their problems—before you write a single word of copy.
- Salesforce
Connect Salesforce to link CRM signals directly to customer intelligence. Surface patterns from deal notes and account activity that inform smarter campaign targeting.
- HubSpot Service Hub
Connect HubSpot Service Hub to bring support tickets and customer conversations into Dovetail. Turn first-party service data into messaging insights your whole team can use.
- Intercom
Pull Intercom conversations into Dovetail and analyze customer language at scale. Identify the objections, questions, and phrases that belong in your next campaign.
- Slack
Talk to your customer data directly in Slack and share audience intelligence in the channels where campaigns get built. Sync content, get automated updates, and respond to questions in real time.
- Google Drive
Connect Google Drive to bring research documents, interview notes, and briefs into Dovetail. Keep everything searchable and indexed in one centralized intelligence layer.
- Claude
Access your Dovetail customer intelligence through Claude. Ask questions, generate messaging briefs, and surface audience insights in natural language—without leaving your AI workflow.
- ChatGPT
Bring your customer intelligence into ChatGPT and turn audience insights into campaign decisions without leaving the conversation.
Discover all integrations
Practical ways marketing teams use Dovetail
Build and refresh ICPs from real customer data, not internal assumptions—so every campaign speaks to the right person.
FAQs
By surfacing the exact language customers use to describe their problems and goals—from call recordings, reviews, and tickets—Dovetail gives you the raw material for messaging that actually resonates.
Yes. Chat, search, and AI Docs let marketers query customer intelligence directly—no research brief required.
Social listening tools help teams track public sentiment at scale. Dovetail helps marketing teams analyze first-party customer evidence from interviews, sales calls, support tickets, and surveys to understand the needs, objections, and context behind customer decisions.
Yes. By connecting signals from sales calls, support tickets, reviews, surveys, and post-launch customer conversations, Dovetail shows you exactly what resonated and what missed—so you optimize with evidence, not gut feel.
Dovetail surfaces competitor mentions from sales calls, reviews, and customer interviews automatically. Track how customers compare you to competitors and use that language to sharpen your positioning.