From live sessions to lasting customer intelligence
Lookback helps teams run and observe live research sessions—moderated and unmoderated, on web and mobile, with screen, face, and voice recording. Dovetail is an AI-native customer intelligence platform built for what happens next: turning interviews, support tickets, sales calls, surveys, and reviews into searchable, cited intelligence every team can act on.
Moving from Lookback? We’ll help you map the fastest path to Dovetail.
No credit card required. Free migration included.
Connecting the world's leading teams to their customers
Running great sessions is half the job. Compounding what you learn is the other half.
Lookback is genuinely good at the live session. Observer rooms let teammates watch and timestamp notes in real time, recordings capture the participant’s perspective, and Eureka summarizes what happened. For moderating and observing research, it does the job well.
The friction starts after the session ends. Recordings, notes, and clips live study by study, and finding what a customer said three studies ago means scrubbing through timelines. Meanwhile, most customer evidence never passes through a session at all—it arrives in support tickets, sales calls, NPS responses, and app reviews.
Dovetail brings all of it into one place. Continuous ingestion from tools like Zendesk, Gong, Salesforce, and Zoom, always-on analysis without manual tagging, and semantic search that returns cited answers. That’s why many teams record sessions in Lookback or Zoom and analyze them in Dovetail—the difference is where insight lives and compounds afterward.
Dovetail customers have seen 2.3x ROI, 30 hours saved per user each week, and 66% faster shipping in a commissioned Forrester study.
Download the Forrester Total Economic Impact™ Study →
Choose Dovetail when evidence needs to outlive the session
Dovetail is built for teams that need more than recordings and notes. It turns every customer signal—from interviews to support tickets—into intelligence that product, CX, GTM, and leadership can find, trust, and act on.
Sessions become searchable evidence
Bring recordings and notes into a repository where anyone can search across studies, not scrub through timelines one session at a time.
Every customer signal lands in one place
Ingest support tickets, sales calls, NPS responses, app reviews, and interviews continuously—evidence that never passes through a research session.
Themes surface without manual tagging
Always-on analysis detects patterns across studies and channels as data arrives, so emerging issues don’t wait for the next synthesis sprint.
Stakeholders get cited answers on demand
Semantic search on every plan lets teams ask questions and get answers grounded in real customer evidence, with citations they can verify.
AI Agents act on what they find
Agents monitor incoming feedback and trigger next steps, and AI Docs turn evidence into PRDs and VoC reports with citations built in.
Security teams can sign off
SOC 2 Type II, ISO 27001, HIPAA, and GDPR compliance—the governance that 40% of the Fortune 500 already rely on.
How Dovetail compares to Lookback
Lookback focuses on running and observing live research sessions, and it does that well. The bigger difference is what happens after the session. Dovetail turns recordings—and every other customer signal—into governed, AI-powered customer intelligence across teams, workflows, and decisions.
Buyer's choice award
Trust radius, 2026
Category Leader
GetApp's category leaders 2025
Top UX Research Product
Proddy awards by product school
Enterprise
g2, spring 2026
Tech Cares
Trust radius
Momentum Leader
g2, spring 2026
Top Rated
Trust radius, 2026
High Performer
g2, spring 2026
Best Relationship
g2, spring 2026
Users love us
g2, milestone
Migrate your customer evidence to Dovetail
Moving from Lookback doesn’t mean losing your session history. We’ll help you bring recordings, notes, and clips into Dovetail—not just the raw files, but the research history behind them—so past sessions become part of a searchable intelligence layer your whole team can build on.
Guided setup
Bring your research history and get support setting up a workspace your team can use right away.
Searchable history
Make interviews, notes, findings, and feedback easy to query.
Unlimited viewers
Give every team access to intelligence without seat limits.
Connected workflows
Link customer evidence to the tools teams already use.
Make every session count long after it ends
Start your 60-day free trial of Dovetail. Bring your recordings and research history, invite your team, and see how customer intelligence compounds when it all lives in one place.
- 60 days full access, no feature limits
- Onboarding support from a research specialist
- Free migration from your current tool
- Full export if you decide not to continue