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John Smith
1:55

That’s wonderful to hear! How long have you been using our music app, and what initially drew you to it?

Emily Tam
2:12

I’ve been using Zotify for about one year. What initially drew me in was the promise of a vast library of songs coupled with intelligent recommendations. As someone who values both convenience and quality, this was very important to me

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Emily Tam
1:32

What initially drew me in was the promise of a vast library of songs coupled with intelligent recommendations. As someone who values both convenience and quality.

John Smith
1:54
Emily Tam
2:20

The UI is definitely quite modern, it's very different to Spotify and Apple Music. I think, you know, they've got a different take on how things, what colors to use, what kind of accessibility design, that sort of stuff.I definitely say, you know, it's a good change and II I enjoy it, I think maybe, I'm curious to see what else they pull out.

John Smith
2:56

Accept

Reason

Emily indicates that convenience and quality are important to her

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Introductions
0:00

Emily and John introduce each other, and John walks through how the interview process will work.

Streaming discussion
4:40

Emily discusses her experience of music streaming with John.

Playlist appreciation
16:01

Emily discusses her appreciation for the curated playlist feature which offers a diverse range of tunes that suit various moods and activities.

Costs
18:15

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Interview with Alex
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Cluster
Joe McLachlan
UX improvements
Interview with Alex
Interview with Peter
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Interview with Alex
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P
Participant 3
1:48

My name is John Smith, and I’m a big fan of your app I love it. My email is john.smith@acme.com.

I
Interviewer
1:22

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7 projects

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Phase

Identify28
Plan12
Prepare15
Execute9
Analyze21
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Bug17
Papercut6
Feature request14
Design feedback12
Usability15
Blocker21

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Playlist13
Recommendation8
Search12
Curation17
Artist name21

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