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Dovetail for Customer Experience

Turn every customer signal into action

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The challenge
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How Dovetail helps

Act before your customers even ask

Identify themes in high-volume feedback

AI automatically clusters tickets, reviews, and surveys into actionable themes—so you see what's driving dissatisfaction without reading every response.

Track CSAT and NPS trends in real time

Dashboards show sentiment shifts across time, customer segments, and channels. Understand the why behind the score, not just the number.

Surface escalation signals before churn

Detect recurring complaint patterns and negative sentiment shifts as they emerge—giving your team time to intervene before customers leave.

Distribute intelligence without the meeting

Generate AI Docs for product, CS, and leadership instantly. Turn customer feedback into a shared intelligence layer—not a CX team silo.

Integrations

Connect to the tools you use

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  • Figma

    Design with real customer context. The Dovetail connector for Figma Make lets you pull in quotes, feedback, and insights so your prototypes reflect exactly what users want.


  • ChatGPT

    Bring your customer feedback into ChatGPT and turn insights into product decisions without leaving the conversation.


  • Linear

    Create and link Linear issues directly to your customer feedback in Dovetail. Share highlights, insights, and themes with rich previews so your team has full context to prioritize work.


  • Alloy

    Turn feedback into interactive designs instantly. Dovetail insights flow directly into live, testable prototypes, skipping static PRDs, decks, and delays.


  • Jira

    Move from insight to implementation faster. Send Docs to Jira, share context with your team, and keep the customer voice embedded in every decision.


  • Slack & Teams

    Bring customer feedback directly into decision-making by talking to your data in Slack and Teams. Sync messages, share content, get updates, and respond in real time.


  • Discover all integrations
Use cases

Practical ways CX teams use Dovetail

Identify exactly where new customers disengage and why. Pull together support tickets, onboarding calls, and survey responses to surface the friction points before they become churn.

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Read customer story
There is not an ounce of change that we do without talking with our clients first. Not a new project, not a new functionality, or experience.  We test everything by talking to our clients, and we do this all in Dovetail.
Itau Unibanco
Mariana Bartholomeu

Senior Designer, Research Ops

Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.

Jared Forney

Research Operations Principal

Okta
Okta securely scales customer intelligence across 30+ teams

FAQs


Dovetail's AI automatically clusters and categorizes tickets at scale, surfacing recurring themes and patterns without manual effort—even across tens of thousands of responses.


Yes. Dovetail integrates with tools like Zendesk, Intercom, Qualtrics, and more to centralize feedback from every channel into one place.


Dovetail goes beyond scores—it analyzes the customer language behind them, surfacing the real reasons driving satisfaction or dissatisfaction. It works alongside your analytics tools to give leadership the full picture.


Yes. Dovetail generates AI Docs and sends them directly to product, design, and engineering—so customer signals drive what gets built.


AI monitors incoming feedback for negative sentiment patterns and recurring complaints. Your team gets early warning signals before dissatisfaction becomes attrition.


Turn customer feedback into product innovation

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Platform

  • AI Analysis
  • AI Chat and search
  • AI Dashboardsbeta
  • AI Docsbeta
  • AI Agentsbeta
  • Enterprise
  • Customers
  • Pricing

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