Move from AI research summaries to customer intelligence
Marvin helps research teams analyze interviews and turn transcripts into themes and research reports. Dovetail is an AI-native customer intelligence platform built for a broader job: turning research, support, sales, survey, and feedback data into trusted intelligence that teams can use to shape strategy, roadmaps, priorities, campaigns, and customer conversations.
Moving from Marvin? We’ll help you map the fastest path to Dovetail.
No credit card required. Free migration included.
Connecting the world's leading teams to their customers
Research synthesis is table stakes. Customer intelligence turns evidence into action.
Transcription, tagging, and study-level synthesis are essential. But customer questions rarely stay inside one project. Product teams need to understand onboarding friction. Support sees recurring complaints. Leadership wants proof behind roadmap bets. Go-to-market teams need language grounded in what customers actually say.
Dovetail brings past and present customer evidence together, so teams can find grounded answers, track patterns over time, and use customer intelligence where decisions happen.
Dovetail customers have seen 2.3x ROI, 30 hours saved per user each week, and 66% faster shipping in a commissioned Forrester study.
Download the Forrester Total Economic Impact™ Study →
Choose Dovetail when evidence needs to move beyond research
Dovetail is built for teams that need more than fast synthesis. It helps research become a shared source of intelligence across product, CX, GTM, and leadership.
Research shapes your roadmap
Connect customer evidence to prioritization, tradeoffs, and planning, so product teams can move forward with confidence.
Customer signals go in one place
Bring interviews, support tickets, sales calls, surveys, and feedback into one customer intelligence platform.
Stakeholders get answers on demand
Let teams ask questions and find cited evidence without waiting for another readout or research request.
Themes are continuously tracked
See how customer issues evolve across studies, channels, and segments, not just what showed up in the latest project.
Intelligence travels across teams
Make customer understanding visible to product, design, support, sales, marketing, and leadership, so evidence can inform decisions across the org.
Access and governance are balanced
Share customer signals broadly while maintaining permissions, taxonomy, and controls, so teams can access what they need without losing structure.
How Dovetail compares to Marvin
Both tools support core research workflows, such as transcription, tagging, synthesis, and interview analysis. The bigger difference is what happens after the research is done. Marvin helps research teams analyze studies. Dovetail turns customer evidence into governed, AI-powered customer intelligence across teams, workflows, and decisions.
Buyer's choice award
Trust radius, 2026
Category Leader
GetApp's category leaders 2025
Top UX Research Product
Proddy awards by product school
Enterprise
g2, spring 2026
Tech Cares
Trust radius
Momentum Leader
g2, spring 2026
Top Rated
Trust radius
High Performer
g2, spring 2026
Best Relationship
g2, spring 2026
Users love us
g2, milestone
Migrate your customer evidence to Dovetail
Moving from Marvin shouldn’t mean starting over. We help you bring your research history, tags, projects, and customer evidence into a system built for what comes next: connected customer intelligence across every team.
Free migration
Migrate your research history with dedicated specialist support.
Searchable history
Make interviews, notes, findings, and feedback easy to query.
Unlimited viewers
Give every team access to intelligence without seat limits.
Connected workflows
Link customer evidence to the tools teams already use.
Turn evidence into roadmap, CX, and revenue decisions
Start your 60-day free trial of Dovetail. Bring your existing data, invite your team, and see how customer intelligence compounds when it lives in one place.
- 60 days full access, no feature limits
- Onboarding support from a research specialist
- Free migration from your current tool
- Full export if you decide not to continue