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Voice of Customer

Your customers talk to you across ten channels. You’re reporting from one.

Dovetail connects every feedback channel into one intelligence layer. Ask a question across all of them, see the themes, and give leadership the full picture of customer experience. Not the slice your survey tool covers.

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Connecting the world's leading teams to their customers

Breville
Atlassian
Deloitte
Notion
Okta
AWS
Toyota
Qantas
AI Chat

Ask about your customers. Get cited answers instantly

Type a question in plain language. Dovetail searches across every support ticket, NPS and survey response, sales call, and research session your organization has ever collected, and gives you a grounded answer with citations you can trace back to the source. No more pulling data from five dashboards. No more reconciling Zendesk themes with survey and product themes in a spreadsheet. One question, one answer, every source.

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AI Chat searching across all customer feedback channels

“I know what customers are saying. I can’t get anyone to act on it.”

Dovetail connects customer patterns to the systems where your organization actually makes decisions. Push a trending theme to Jira so product acts on it. Share a cited insight in Slack so leadership can see the evidence, not just the summary. Build a QBR grounded in cross-channel data, not in anecdotes from a single feedback source.

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AI Dashboards showing unified customer themes alongside NPS and CSAT metrics
AI Dashboards

“Leadership wants one answer. I have five dashboards.”

Track how themes shift over time alongside NPS, CSAT, and business metrics with AI Dashboards. When leadership asks “what are customers telling us?”, you have one answer that pulls from every channel.

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Integrations

“Product deprioritizes everything I send over to them.”

Send a highlight reel of customer pain to your product counterpart. Push a themed insight to Jira or Linear with the evidence attached. When CX findings arrive with cross-channel citations, they stop being dismissed as “just support tickets.”

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Dovetail pushing customer insights into product and design tools
AI Agent automating the path from emerging theme to team notification
AI Agents

“We found out about that issue three months too late.”

Set up a workflow once with Agents. When a theme spikes or sentiment shifts, the agent creates the ticket, drafts the brief, and notifies the right team. You define what matters. The agent handles the chain between a pattern emerging and the right people knowing about it.

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Give your team the full picture

NPS. Support tickets. Sales calls. Surveys. Each tool captures its channel—none of them connect the dots. So the same onboarding frustration shows up everywhere at once, and it still takes weeks to see it and months to act on it. Dovetail sits across all of them. Every customer signal in one place—searchable, themed, and tracked over time. One intelligence layer instead of five dashboards. Unlimited stakeholder viewers included—no extra cost to bring in product, sales, or leadership.

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Dovetail as a unified intelligence layer across all feedback channels

Every channel your customers use to tell you something, in one system

Dovetail connects to the tools where customer evidence lives. So when a theme emerges in support tickets, you see whether it’s also showing up in NPS responses, survey responses, and sales calls. Not because you checked five tools. Because they’re all in the same system.

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Support

Zendesk, Intercom, Freshdesk

Feedback and surveys

NPS, CSAT, app reviews, survey responses

In-product feedback

Sprig, Usersnap, Pendo

Sales and CS

Gong, Salesforce, HubSpot

Recordings and transcripts

Zoom, Google Meet, Microsoft Teams, Loom

Collaboration

Slack, Jira, Linear, Productboard

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Read customer story
Dovetail enables us to access all of Breville’s insights gathered from around the globe—all in one place. This is incredibly valuable and saves us from losing or repeating invaluable information about our customers.
Breville
Constance Docos

Senior UX Designer

FAQs


Survey platforms are strong at collecting and analyzing structured feedback within their own data. Dovetail connects that survey data to everything else: support tickets, sales calls, app reviews, and research sessions. The same onboarding frustration shows up as a drop in NPS, a spike in support tickets, and a pattern on sales calls. Your survey tool sees one of those signals. Dovetail sees all of them and shows you the customer saying it, not just the score they gave.


Support analytics show you operational metrics: ticket volume, response times, resolution rates. Dovetail shows you what customers are actually saying across those tickets, and connects it to what they’re saying in surveys, NPS, sales calls, and research. Tools like Zendesk tell you volume is up 20 percent. Dovetail tells you why, across every channel, with the evidence your product team needs to act.


Yes. 46 percent of Dovetail contributors and 70 percent of monthly active users are non-researchers. Dovetail is designed for CX leaders, VoC program owners, and anyone who needs evidence-backed answers about what customers are experiencing. You don’t need to know how to run a study. You need to know what question to ask.


Set up a workflow once with AI Agents. When a theme spikes or sentiment shifts, the agent creates the ticket in your project tracker, drafts the brief, and notifies the right stakeholder. Your CX team defines what matters. The agent handles the chain between a pattern emerging and the right people knowing about it. No more quarterly reports that arrive after the decision has already been made.


Dovetail is built with enterprise-grade security and governance. SOC 2 Type II, ISO 27001, GDPR readiness, and a HIPAA add-on for Enterprise customers. Secure redaction across text, audio, and video. Role-based access controls mean support agents, CX leaders, product teams, and executives each see what they need to see.


Turn customer feedback into product innovation

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Platform

  • AI Analysis
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  • AI Dashboardsbeta
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  • AI Agentsbeta
  • Enterprise
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  • Pricing

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