Digital Twins
Personas describe your customers. Digital twins
let you
talk to them.
Digital twins are self-updating models of customers and segments, built from your calls, tickets, surveys, and research. Talk to them in real time to pressure-test ideas, with every answer grounded in your data and traceable to its source.
Connecting the world’s greatest companies to their customers
01
Your new on-demand coach
Digital twins gives your team a coach in their back pocket, providing evidence-backed feedback on an interview or sales call the moment it finishes.
02
Ask them directly, without the wait
Talk to Digital Twins directly in Dovetail Chat, Slack or Teams on demand—no recruiting or scheduling for when you need fast, smaller-stakes validation.
03
The same voice, shared across every team
Close the gap in customer understanding with no more siloed research. Product, CX, and Sales are always building together from the same evidence.
04
Cited answers traced to real customer evidence
Every answer links to the exact call, ticket, or transcript it came from. No digging, no guessing.
01
Your new on-demand coach
Digital twins gives your team a coach in their back pocket, providing evidence-backed feedback on an interview or sales call the moment it finishes.
02
Ask them directly, without the wait
Talk to Digital Twins directly in Dovetail Chat, Slack or Teams on demand—no recruiting or scheduling for when you need fast, smaller-stakes validation.
03
The same voice, shared across every team
Close the gap in customer understanding with no more siloed research. Product, CX, and Sales are always building together from the same evidence.
04
Cited answers traced to real customer evidence
Every answer links to the exact call, ticket, or transcript it came from. No digging, no guessing.
Build Digital Twins
for any scenario
Ask anything, anytime and get answers grounded in evidence. Twins that never guess because they’re built on real data.
“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”
Marie-Andrée Turgeon
Senior Manager of Product Operations
Configure once.
Trust every answer.
Set data, skills, and guardrails—the twin handles the rest.
Twins on demand
Always on, ready to answer whatever you query. Every word back is grounded in real evidence, traceable to where it came from.
Voice mode
Coming soonTalk to your Digital Twins instead of typing to them, asking questions out loud and getting instant, evidence-backed answers.
Human-in-the-loop
Digital Twins work like Dovetail’s other Agents. You control which Digital Twins exist, who talks to them, and their data sources.
Scope to what matters
Point each Digital Twin to the relevant data sources so it only uses what matters for that particular customer, segment, or vertical.
Skills for complex tasks
Give Digital Twins a repeatable playbook to define their tone of voice, how they respond, and what they know.
Workspace governance
Automatic PII redaction, custom retention rules, and traceable citations to keep admins in control as twins scale across the org.
How customer insights drive and inspire Breville’s [] product innovation
Breville's iconic brand, built over decades, hinges on deep customer understanding. The global brand uses Dovetail to ensure every product aligns with user needs, driving brand loyalty and market leadership.
How Atlassian [] turns customer signals into confident product decisions
Atlassian uses Dovetail’s customer intelligence platform to give teams from Design to Engineering instant, evidence-backed answers about their customers.
How Itaú Unibanco [] delivers better banking experiences with Dovetail
Since 2022, Brazil's largest bank has partnered with Dovetail, embracing an innovative approach to transform customer intelligence into award-winning banking products and experiences.
FAQs
Digital Twins are built from real customer data—sales calls, support tickets, and surveys—but the twin itself doesn’t impersonate any single customer.
A synthetic persona is a generic, model-generated approximation of “a customer.” A digital twin is grounded in your actual customer evidence—the calls, tickets, surveys, and research already connected to Dovetail for a specific customer or segment. Ask it a question and you get an answer traceable back to real conversations, not a statistical guess.
A Dovetail Digital Twin only draws on the customer data connected to your Dovetail workspace. The more calls, tickets, and surveys you bring in, the more grounded and current its answers are. If the evidence isn’t there, the twin won’t hallucinate it.
Yes. Digital Twins run on the same enterprise-grade security as the rest of Dovetail, including SOC2, ISO 27001, ISO 42001, HIPAA, and GDPR compliance. Workspace admins control who can create and query each twin, so sensitive customer intelligence stays inside the permissions you’ve already set.
Direct Dovetail to a customer, segment or vertical already in your workspace and the twin assembles itself from the real data you’ve connected—no manual setup or dataset prep. You can start asking it questions right away.