Digital Twins
Personas describe your customers. Digital Twins
let you
talk to them.
Digital Twins are current, evidence-based models of your customers and segments, built from your calls, tickets, surveys, and research. Talk to them in real time to ask questions and pressure-test ideas, with every answer traceable to the real conversation it came from.
Connecting the world’s greatest companies to their customers
Validate decisions as fast as you build
The bottleneck used to be doing the work. Now it’s knowing which work is worth doing. Digital Twins let you run the options past real customer evidence, so you make the call before it gets expensive to change your mind.
“I want to literally chat with nine hours of the footage that we have: ‘What do they think about this? What do they think about that?’ I want to really test my own assumptions very quickly.”
Martin Jerkovic
Lead Product Designer
01
Shared intelligence across teams
Give everyone the same view of the customer, so departments act in lockstep and learnings compound.
02
Build from evidence, not vibes
A model of your customer, built from your own first-party data: calls, tickets, and research. Every insight traces back to the source.
03
Ask questions
mid-meeting
Roadmap review, design critique, QBR prep. Open a Digital Twin in Chat, Slack, or Teams and get answers without leaving the room.
04
Keep up with customers as they change
A Digital Twin is never stale. It pulls in your latest customer signal automatically, so you are always up to date with what matters to them.
01
Shared intelligence across teams
Give everyone the same view of the customer, so departments act in lockstep and learnings compound.
02
Build from evidence, not vibes
A model of your customer, built from your own first-party data: calls, tickets, and research. Every insight traces back to the source.
03
Ask questions
mid-meeting
Roadmap review, design critique, QBR prep. Open a Digital Twin in Chat, Slack, or Teams and get answers without leaving the room.
04
Keep up with customers as they change
A Digital Twin is never stale. It pulls in your latest customer signal automatically, so you are always up to date with what matters to them.
Ask out loud, with voice mode
Talk to your Digital Twins the same way you’d talk to a customer, and get instant, evidence-backed answers.
A Digital Twin for
every use case
Whatever the role, whatever the question, there’s a Digital Twin you can build to answer it.
“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”
Marie-Andrée Turgeon
Senior Manager of Product Operations
Configure once.
Trust every answer.
Set data, skills, and guardrails—the twin handles the rest.
Twins on demand
Always on, ready to answer whatever you query. Every word back is grounded in real evidence, traceable to where it came from.
Human-in-the-loop
Digital Twins work like Dovetail’s other Agents. You control which Digital Twins exist, who talks to them, and their data sources.
Scope to what matters
Point each Digital Twin to the relevant data sources so it only uses what matters for that particular customer, segment, or vertical.
Skills for complex tasks
Give Digital Twins a repeatable playbook to define their tone of voice, how they respond, and what they know.
Workspace governance
Automatic PII redaction, custom retention rules, and traceable citations to keep admins in control as twins scale across the org.
How customer insights drive and inspire Breville’s [] product innovation
Breville's iconic brand, built over decades, hinges on deep customer understanding. The global brand uses Dovetail to ensure every product aligns with user needs, driving brand loyalty and market leadership.
How Atlassian [] turns customer signals into confident product decisions
Atlassian uses Dovetail’s customer intelligence platform to give teams from Design to Engineering instant, evidence-backed answers about their customers.
How Itaú Unibanco [] delivers better banking experiences with Dovetail
Since 2022, Brazil's largest bank has partnered with Dovetail, embracing an innovative approach to transform customer intelligence into award-winning banking products and experiences.
FAQs
A Digital Twin is a working model of a real customer segment or account, built from a company’s own sales calls, support tickets, surveys, and research already centralized in Dovetail. You can ask it direct questions, and its answers link back to the specific conversation each one came from.
A Digital Twin is built only from first-party customer data a company has already connected to its Dovetail workspace: calls, tickets, surveys, and research. It does not draw on public web data or general AI model training data.
A synthetic persona is a generic, model-generated approximation of a customer type. General AI is trained on the open web and can invent plausible-sounding answers. A Digital Twin is grounded only in a specific company’s own customer evidence, and every answer traces back to the real interview, ticket, or call it came from.
No. A Digital Twin requires customer data already connected to a Dovetail workspace, since it’s built from that data rather than generated independently.
Managers and Contributors can create and edit Digital Twins. On plans without role assignments, any user with a paid seat can create one. Viewers can chat with existing Digital Twins but cannot create or edit them.
Open the Digital Twin in Dovetail Chat, Slack, or Microsoft Teams and ask it questions directly, the same way you’d ask a real customer.