Dovetail Editorial Team

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[Customer research][Design thinking][Employee experience][Enterprise][Market research][Patient experience][Product development][Product management][Research methods][Surveys][User experience (UX)]

About our editorial process

At Dovetail, our mission is to create and share trustworthy content that helps everyone improve the quality of everything. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And most importantly, every word is checked by an expert before it’s published.

Our independent authors and reviewers include experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more. You can be confident what you read here is relevant, accurate, and high quality.

Articles written by Dovetail

3 ways to get more actionable feedback from your customers

21 August 2023

Unlocking the B2B customer journey: step-by-step guide

22 February 2024

What does good B2B customer service look like?

25 May 2023

What are the benefits of customer feedback?

2 March 2024

30 open-ended sales questions to use during the sales process

16 March 2024

20 questions to ask on your next sales discovery call

20 March 2024

Top 15 sentiment analysis tools

9 July 2023

What is brand trust, and why is it important?

25 May 2023

What is a buyer persona?

15 April 2026

Buyers guide for an enterprise customer intelligence platform

12 May 2025

How to conduct a competitive analysis

15 April 2026

What you need to know about conversational analytics

10 July 2023

The cost of data silos for enterprise organizations

11 May 2025

Customer data integration 101

30 January 2024

What is a customer data platform (CDP)?

29 June 2023

What are customer expectations & how can you exceed them?

18 July 2023

19 must-have CX tools for every business

21 March 2024

Unlocking customer insights: maximizing surveys for actionable feedback

27 June 2023

16 customer feedback tools to help you grow

18 July 2023

What a "customer-first" strategy means for your business

3 July 2023

How to identify and leverage customer intent

25 May 2023

What is a customer needs analysis?

16 September 2023

What is customer sentiment, and how do you measure it?

23 May 2023

10 best customer success software solutions

10 July 2023

What are data silos, and why are they a problem?

23 May 2023

The ultimate guide to developing a customer research plan

11 June 2026

How Dovetail ensures enterprise-grade security and compliance

11 May 2025

Navigating enterprise security & compliance in customer intelligence solutions

11 May 2025

Enterprise use cases for a customer intelligence platform like Dovetail

11 May 2025

A guide to mastering the SaaS customer journey

29 February 2024

How to analyze your NPS results

4 July 2024

How to conduct customer research without breaking the bank

11 June 2026

How to improve customer satisfaction

21 March 2024

How to run a results-driven journey mapping workshop

2 December 2024

Mastering focus groups for customer research

13 January 2024

Measuring the ROI of a customer intelligence platform

19 May 2025

Customer perceived value: What it is & why it matters to pricing

2 June 2023

What is a perceptual map, and how can it help draw insights from survey data?

25 May 2023

What is product-market fit?

15 April 2026

Top 10 reasons for customer churn and how to prevent it

18 April 2024

Scaling user research through democratization

11 May 2025

Understanding sentiment analysis using machine learning

16 August 2023

What is topic modeling, and how can it help analyze customer data?

26 July 2023

How to use VoC analytics for better insights

20 March 2024

7 inspirational voice of the customer (VoC) examples

18 July 2023

10 voice of the customer tools to get better feedback

8 August 2023

How to find and fix customer pain points

28 August 2023

10 voice of the customer (VoC) metrics to track

20 March 2024

Communication plan 101: Overview, content and examples

22 February 2024

Customer base: Definition, make-up, strategies for growth

22 February 2024

What is a potential customer, and how can you convert them?

31 January 2024

What is customer churn analysis, and why do it?

15 May 2024

What is customer experience marketing?

30 April 2024

What is customer intelligence (CI), and why do you need it?

19 September 2023

What is sentiment analysis in marketing?

5 September 2023

Customer lifecycle: Understanding the journey to lasting loyalty

5 October 2024

What is zero-party data? Definition, benefits, examples`

22 August 2024

What is win-loss analysis?

15 April 2026

What is creative problem solving?

15 April 2026

What are design principles?

15 April 2026

What is the double diamond model?

15 April 2026

What is the five whys technique?

15 April 2026

What are ideation techniques?

15 April 2026

What is design thinking?

11 June 2026

What you need to know about 360-degree feedback

18 July 2023

Candidate relationship management (CRM): A quick guide

27 June 2023

What is career growth, and how can you work on yours?

8 December 2023

35 insightful company culture survey questions

13 January 2024

Mastering culture-fit interviews: top 30 questions to ask

12 April 2024

Compassion vs empathy: Understanding the key differences

16 December 2023

EQ vs. IQ: What’s the difference, and why are they important?

19 November 2023

Understanding the digital employee experience

15 July 2023

What you need to know about diversity and inclusion training

26 July 2023

15 employee benefits questions to ask in a survey

26 June 2023

What is employee burnout, and how do you prevent it?

18 July 2023

What is employee development?

18 July 2023

The ultimate list of employee engagement survey questions

26 June 2023

Understanding the employee evaluation process

27 June 2023

Employee journey mapping: How to guide

26 June 2023

Understanding the employee life cycle

15 July 2023

Employee listening: How to retain great talent

27 June 2023

A guide to employee personas

27 June 2023

10 employee recognition program ideas to make your employees feel valued

21 March 2024

How to retain great employees

26 June 2023

Writing an employee review: Templates, tips, and more

26 June 2023

Employee satisfaction surveys 101: Measuring the employee experience

26 June 2023

How to complete an effective employee self-evaluation

10 July 2023

What is employee well-being, and how can you improve it?

26 June 2023

Core company values examples to help shape your culture

12 September 2023

16 examples of short-term goals to help you grow

23 January 2024

18 exit interview questions to ask your employees

26 June 2023

The ultimate guide to effective communication in the workplace

21 March 2024

Beginner’s guide to people management: Overview, skills & development

13 January 2024

Medical leaves of absence: how do they work, and who qualifies?

23 November 2023

How long is maternity leave in each state?

5 October 2023

How to analyze employee feedback to inspire action

14 November 2023

How to create and implement an employee referral program

11 September 2023

Management plan 101: How to create a comprehensive plan

31 January 2024

Enhancing employee happiness: 14 tips for a positive workplace

8 April 2024

How to give and receive constructive criticism

11 June 2026

How to implement an effective change management process

29 February 2024

How to improve your emotional intelligence in life and at work

27 November 2023

How to boost your emotional intelligence for career success

11 June 2026

How to measure company culture and why it matters

3 April 2024

How to measure employee engagement and get actionable insights

15 July 2023

How to measure employee experience

19 September 2023

Proven ways to motivate employees

16 November 2023

How to overcome self-sabotaging behavior at work

11 June 2026

How to practice shadow work for self-improvement

11 June 2026

How to set clear employee expectations

16 December 2023

How to set SMART goals and make them actionable

16 November 2023

How to spot and combat change fatigue in the workplace

15 February 2024

How to welcome a new employee to your business

21 September 2023

Why is leadership so critical to success in the workplace?

31 January 2024

Your guide to crafting an internal communication plan

1 May 2024

How to give effective interview feedback: tips and best practices

28 June 2023

Top leadership qualities of great leaders

11 June 2026

15 questions to ask new employees in an onboarding survey

26 June 2023

California Paid Family Leave: Benefits & eligibility guide

3 October 2023

What is a pulse survey?

26 June 2023

5 types of employees you’ll encounter in the workplace

3 April 2024

Understanding how vividness bias appears in the workplace

23 November 2023

9 ways voice of employee (VoE) can help your organization

8 August 2023

What is emotional regulation? 6 skills that can help

23 November 2023

Employee benefits: Why are they important?

5 September 2023

What is an employee resource group (ERG)?

5 September 2023

What are information silos & how can you prevent them?

13 January 2024

11 essential leadership skills for workplace success

11 June 2026

A guide to personal values in the workplace

21 September 2023

5 top soft skills to impress employers

11 June 2026

What is the horn effect, and how does it appear in the workplace?

17 April 2024

What are the 6 work styles, and how can they work together?

6 March 2024

What are motivation theories, and how do they enhance the employee experience?

10 February 2024

Compressed workweek: Definition, schedules & benefits

31 January 2024

What is a hostile work environment?

11 June 2026

What is a secondment, and what benefits can it offer?

16 December 2023

Warning Signs of a Toxic Work Environment

5 September 2023

Understanding affinity bias

8 October 2023

What is an employee assistance program (EAP)?

30 August 2023

What is an employee wellness program, and how does it help?

23 November 2023

Guide to bereavement leave for employers

11 June 2026

What is company culture, and why is it important?

3 October 2023

What is continuous feedback, and why is it important?

3 May 2024

What is diversity, equity, and inclusion (DEI) in the workplace?

25 June 2023

Mastering effective communication: tips & techniques

11 June 2026

What does emotionally intelligent leadership look like?

2 March 2024

What is employee attrition & how can you reduce it?

16 December 2023

A comprehensive guide to employee relations

16 November 2023

Employee turnover: Definition, causes, and solutions

11 September 2023

What is human resources?

11 June 2026

What is hybrid remote working?

20 September 2023

Understanding implicit bias and how to counteract it

11 June 2026

What is imposter syndrome?

11 June 2026

What is impression management?

8 October 2023

What does an innovation culture look like?

15 January 2024

What is leadership? Definition, traits, and styles

11 June 2026

Mental exhaustion: Signs, symptoms, and strategies to help you cope

8 December 2023

What is mental toughness, and how do you build it?

12 December 2023

What is organizational change and how is it best managed?

19 September 2023

What is organizational culture, and why is it important?

5 September 2023

What you need to know about participative leadership

8 December 2023

What is psychological safety at work?

27 September 2023

A guide to respect in the workplace: Benefits, signs, and examples

8 December 2023

What you need to know about sabbatical leave

13 January 2024

What is social loafing?

11 June 2026

What is team leadership, and why is it important?

6 March 2024

Availability Heuristic: Overview, Bias, and Examples

11 June 2026

What is the contingency theory of leadership, and how does it work?

22 February 2024

Democratic leadership style: key principles and effective practices

8 October 2023

Master the STAR method for answering interview questions

11 June 2026

Work environments 101: Understanding the importance and impact

1 May 2024

What is toxic positivity?

11 June 2026

What is tribal knowledge, and how can you retain it?

31 January 2024

What is unconscious bias in the workplace?

11 June 2026

What is work–life balance?

11 June 2026

17 “weaknesses” that might actually make great hires

11 June 2026

131 words to describe your work culture (and why it matters)

27 September 2023

How leading organizations use Dovetail for scalable customer intelligence

2 July 2025

Why leading teams choose Dovetail—unlocking value, security, and efficiency

29 June 2025

Data analytics vs. data analysis: Know the difference

3 April 2024

What is brand equity, and how can you get it?

3 April 2024

What is brand vision, and why is it important?

1 April 2024

Business research methods: A comprehensive overview

3 April 2024

Competitive positioning: How to gain a winning edge

3 April 2024

Competitive pricing analysis 101

1 April 2024

A guide to competitive benchmarking

3 April 2024

Consumer behavior 101: What is it, and why does it matter?

3 April 2024

Content marketing research: the power of data-driven strategy

23 July 2024

What is copy testing and how do you do it?

1 April 2024

What is correspondence analysis?

3 April 2024

A complete guide to customer satisfaction research

10 August 2024

Unlocking the power of digital PR: a strategic guide

8 October 2025

Find your competitors: direct vs. indirect competition

1 April 2024

8 gap analysis tools to help your business grow

1 April 2024

A comprehensive guide to qualitative market research

3 April 2024

How to conduct a successful market opportunity analysis

23 July 2024

How to do market research for your business idea

3 April 2024

How to do market research for a start-up

3 April 2024

How to do market research for branding and positioning

10 August 2024

How to do market research for a small business

3 April 2024

How to find competitors of a company (plus 8 tools that can help)

3 April 2024

How to find and fill gaps in the market

30 April 2024

Market entry framework: how to successfully enter a new market

26 July 2024

Market intelligence: A quick guide

1 April 2024

The power of market research for customer retention

23 July 2024

19 best market research software tools

25 March 2024

Market research trend analysis: a step-by-step guide

23 July 2024

How to develop your marketing plan (with templates)

1 April 2024

What is price sensitivity, and how can you measure it?

3 April 2024

What you need to know about primary market research

3 April 2024

12 must-ask questions for market research

3 April 2024

What is social interactionist theory?

3 April 2024

Deep dive into target audience analysis

1 April 2024

What is a niche market? Understand the basics

25 March 2024

Understanding sustainable competitive advantage and why it matters

15 October 2024

What is a unique selling proposition?

30 April 2024

Why behavioral segmentation in market research matters

10 January 2025

What is brand extension, and when would you use it?

17 October 2024

Market demand 101: How to research and calculate it for a product

5 October 2024

What is market share analysis?

22 August 2024

The ultimate guide to psychographic segmentation

25 March 2024

What is target market analysis? An overview

15 July 2024

What does ‘access to healthcare’ mean?

27 June 2023

A guide to effective communication in any healthcare setting

19 July 2023

What is effective communication in nursing?

27 June 2023

What is continuous quality improvement?

14 July 2023

What is customer experience in healthcare?

19 July 2023

Guide to healthcare delivery systems in the United States

31 July 2023

The ultimate guide to patient engagement

8 August 2023

What is health equity?

27 June 2023

What is healthcare management?

18 July 2023

How to make a strategic healthcare marketing plan

3 July 2023

What is healthcare marketing?

29 June 2023

HIPAA guidelines for healthcare professionals

24 August 2023

What is a HIPAA violation, and what happens if you commit one?

10 October 2023

How to apply design thinking in healthcare settings

12 October 2023

Medical and health services managers: Career 101

18 July 2023

What is patient advocacy, and why is it important?

2 August 2023

What is patient-centered care?

19 July 2023

A guide to patient-centered communication

27 June 2023

Patient experience measurement: How to collect helpful data

22 August 2023

Guide to collecting and understanding patient experience analytics

10 August 2023

The ultimate guide to patient feedback

2 August 2023

Patient journey 101: Definition, benefits, and strategies

22 August 2023

The role of patient navigation in the changing healthcare landscape

10 August 2023

How to improve patient satisfaction

10 August 2023

A guide to project management in healthcare

27 June 2023

Quality healthcare: A complete guide

8 August 2023

Guide to quality improvement in healthcare

27 June 2023

Quality management in healthcare

18 July 2023

13 therapeutic communication techniques to improve healthcare

22 July 2023

What are the 18 HIPAA identifiers?

16 November 2023

Patient outcomes: overview, measures & ways to improve

11 September 2023

What are patient preferences, and why are they important?

5 September 2023

What are the three main rules of HIPAA?

13 September 2023

HIPAA compliance for covered entities: What you need to know

25 September 2023

Understanding HIPAA violations

11 June 2026

What is ePHI?

5 September 2023

What is HIPAA compliance?

11 June 2026

What is HIPAA? A comprehensive guide

23 August 2023

What is informed consent?

11 June 2026

What is patient care coordination?

19 September 2023

What is patient-centered design in healthcare?

12 October 2023

What is patient empowerment?

16 August 2023

PHI vs. PII: What’s the difference?

28 September 2023

What counts as PHI under HIPAA?

23 August 2023

What is personally identifiable information (PII)?

11 June 2026

Who enforces HIPAA regulations?

14 November 2023

Why is human-centered design in healthcare so important?

25 September 2023

The power of the 5 Ws and H in product management

17 April 2024

Agile terminology essentials: a detailed guide to common terms

18 September 2024

Agile vs design thinking: Which methodology is right for your team?

14 February 2024

Artificial intelligence is revolutionizing product design

22 July 2023

AI in product development: Uses, benefits, and examples

8 April 2025

How AI can transform product management

10 August 2023

The Best Agile Tools for Product Management

22 October 2024

17 Essential Design Thinking Tools

12 March 2024

15 top product discovery tools for product teams

16 October 2024