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DoubleCheck Research outshines the competition and wins clients using Dovetail

Industry
Design
Headquarters
Concord, USA
Company size
20+
Website
doublecheckresearch.com
Industry
Design
Headquarters
Concord, USA
Company size
20+
Website
doublecheckresearch.com

01

The team at this win/loss analysis provider use Dovetail to help their clients better understand why they win some deals and lose others

DoubleCheck helps B2B technology and manufacturing companies better understand why they win some deals yet lose others through detailed buyer and customer interviews. Whether it’s product, competitive, brand, or even sales experience feedback, DoubleCheck aims to truly capture the buyer’s experience and ultimate decision drivers and package their findings in such a way to enable their clients to drive positive change within their organization.

DoubleCheck’s founder Ryan Sorley takes us through how Dovetail helps influence his clients’ short and long-term go-to-market strategies. Ryan likens their work to a romantic breakup. “The breaker-upper tries hard not to hurt the others feelings and lets them down easy, ‘it’s not you, it’s me,’ but in reality, it is them. Then the breaker-upper shares how they really feel about the other person with their therapist,” says Ryan, explaining why his clients use DoubleCheck to run interviews. “That’s where we fit into the business world. We’re the therapist. We’re the neutral yet experienced third party. As an independent research firm, we strive to create an uber-safe environment for each person we’re interviewing. In that environment, they tend to open up a whole lot more with us than with our client directly.”

02

Uncovering Dovetail

DoubleCheck’s reliance on extensive customer interviews made Dovetail a logical solution for their qualitative research needs. Ryan explained that as a services business conducting daily qualitative research, they needed a way to structure unstructured data and identify research themes across interviews. Initially using Qualtrics, they spent excessive time correcting irrelevant tags until discovering Dovetail, which seemed perfectly tailored to their needs. During client onboarding, they emphasize Dovetail as a valuable research workspace, noting its ease of use, appealing interface, and accessibility, which sets it apart from traditional analytics tools that often require specialized knowledge.

Search through a centralized insights hub.


Dovetail has enabled us to increase the value of our client engagements exponentially. It’s also become a powerful differentiator and has led to many new clients signing up with us over alternatives.

Ryan Sorley
Founder and CEO

03

Customer intelligence, centralized

Ryan tells us that DoubleCheck’s clients have traditionally struggled to centralize buyer and customer intelligence in a way that’s consistent, easy to access, and easy to analyze. “Research is most valuable when you’re able to identify clear insights and opportunities and package the findings in a format that is easily shared, understood, and consumed by many,” says Ryan. “Not overly complex, not hard to follow, and not something that requires a detailed explanation.” Dovetail has enabled the team at DoubleCheck to create “bite-sized chunks” of insight and provide them to their clients. “People in sales leadership, product management, competitive intelligence, marketing, customer success, and the C-suite depend on those little nuggets of information to gauge their effectiveness, inform their strategy, and make strategic decisions and investments,” asserts Ryan.

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04

A research hub for each client

DoubleCheck begins by interviewing a buyer from a company that chose or did not choose their client. The editorial team then summarizes the interview and writes key findings, which are used to create detailed deal reports on the insights page. These reports are tagged and accessible on the data page, allowing clients to review trends, access charts for data visualization, and utilize learning objectives and recommendations. The executive summary and findings are often shared with the C-suite, providing valuable insights into performance, competitor feedback, and improvement opportunities. This storytelling, facilitated by the Dovetail platform, supports continuous improvement and actionable insights over time.

DoubleCheck delivers clear, actionable research insights.


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