The Honeycomb Works supercharges development and innovation with Dovetail
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The Honeycomb Works uses Dovetail to break down silos and collaborate on research, fostering inclusion and innovation
The Honeycomb Works aims to create workplaces where everyone feels they belong and can innovate, partnering with organizations to foster cultures of inclusion, diversity, and innovation through consultancy, training, and events. Their core focus is the Honeycomb platform, an impact measurement tool that helps develop positive habits based on behavior change science. User research is central to their mission, with the UX and research team working in an agile development cycle, emphasizing iterative learning and qualitative research, including academic studies, usability testing, and user interviews.
Dovetail helps you analyze and quickly identify themes and insights across all your docs.
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Transcription for all accents—80% accurate, 30% faster
Honeycomb conducts research with diverse users to build cultures of belonging and inclusion, but their previous transcription tool was costly and inaccurate, especially with accents, requiring the team to frequently correct errors. Faced with a major project, they switched to Dovetail, which provided precise and affordable transcription, even with accents, reducing process time by a third with 97% accuracy. Dovetail's custom vocabulary feature further improved accuracy, allowing the team to confidently transcribe and focus on analysis with minimal corrections.
Accurately transcribe your interviews in over 40 languages.
That time-saving benefit and confidence in knowing that when you upload your video and transcribe it, you just have to focus on any little details and analyzing the data.
Oyin Williams
Product Design Lead
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Saying goodbye to silos with a transparent and collaborative tool
At Honeycomb, using separate tools for research led to challenges in aligning stakeholders and preventing siloed work. Initially, individual product team members managed hypothesis setting, taxonomy definition, interviews, tagging, note-taking, and generating insights. As the team grew, they needed a tool to enhance collaboration across research efforts. Adopting Dovetail transformed their process, providing a centralized and structured platform for transparent, flexible, real-time, and remote collaboration. The intuitive user experience and short learning curve facilitated onboarding, enabling teams to refine tags and taxonomies, identify patterns, and work together on notes, comments, and affinity mapping. This collaborative approach now drives product direction, ensuring solutions are research-driven from the start.
Comment and mention others in your team and encourage everyone to actively engage with customer insights.
Supercharge development and innovation like The Honeycomb Works
Breakdown silos to embrace a collaborative research process with Dovetail.
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Improved decision-making with a streamlined and reliable research process
Research has always been essential but time-consuming at Honeycomb, with the manual process of moving data from recordings to reports often leading to inefficiencies and data loss. Adopting Dovetail streamlined this workflow, integrating transcription, tagging, affinity mapping, and presenting insights into a single, user-friendly platform. This not only sped up the research process but also provided a more accurate and holistic understanding of the data. The visual and end-to-end nature of Dovetail also reduced manual labor, prevented data loss, and allowed the team to confidently assess whether business objectives were met—creating a richer experience for consolidating more data, faster.
Make affinity mapping easy with AI-powered thematic classification.
The data analysis. Oh my goodness. That is like top-notch, just how visual it is. How you can tag things, and you can do affinity mapping for the things that you've tagged, how you can use it to tell stories, create insights and share with your team, l think is really great.
Oyin Williams
Product Design Lead
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