“Being able to start with insight is just absolutely bedrock for us. As a global airline, we have customers all around the world, so it's really important that we bring global intelligence to the table and we stay right on top of customer trends.”

Simone Ellis

Qantas

“Qantas is a really data-rich and data-driven business and to be able to infuse that with a continuous, really potent stream of customer insight, qualitative insight is a real game changer for us. We've already seen how it's been able to accelerate our design decisions and really give the business increased confidence around what and how we are designing for customers.”

Simone Ellis

Qantas

“Our team recently started using Dovetail, and it has truly transformed many of our work processes. Our team members physically visit communities and conduct countless hours of phone screenings; without a tool like Dovetail, this would likely be ten times the workload it currently is.”

Micah Underwood

LIFT Healthcare

“Healthcare is very locked down. It's very restricted. We are restricted by HIPAA and what we can and cannot do. So being able to conduct customer interviews, getting their permission that we can use this data to improve these healthcare systems and leveraging Dovetail to do it is a game changer.”

Micah Underwood

LIFT Healthcare

“To be able to see a user’s face, hear their voice, and sense their emotion when they’re talking is incomparable.”

Becky White

Canva

“Product teams can analyze in whichever way is best for them and their study. When they start to see those emerging themes and insights from the data—that’s the real power of Dovetail.”

Becky White

Canva

“There is not an ounce of change that we do without talking with our clients first. Not a new project, not a new functionality, or experience.  We test everything by talking to our clients, and we do this all in Dovetail.”

Mariana Bartholomeu

Itau Unibanco

“For us, the value of Dovetail is efficiency. And with the AI features, it means we can extract more value from the existing customer data that we already have. It’s very powerful and has changed the way we work.”

Renato Cerqueira Leite

Itau Unibanco

“We can bring customer intelligence to decision makers and product leaders really quickly, and share that with our design and product communities across the Group. Dovetail has been a real game-changer for us.”

Simone Ellis

Qantas

“Dovetail has been invaluable. I’ve been able to synthesize hours of customer feedback collected over the years; it would have taken months and multiple rounds of new research to identify the same insights.”

“Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.”

“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”

“My favorite feature of Dovetail is actually doing all this synthesis within the canvas feature—where all designers within our team are in the same place, dragging and dropping all the highlights onto the canvas and debating and grouping, and also using AI features to be able to do that more effectively.”

“We use Dovetail as an insights hub. That's where we put everything; our documentation for interviews, as well as our planning, and insights.”

“Having everything in one place—Adobe Analytics, interviews, usability, all these different research studies—and then sending stakeholders the reports using Dovetail, connecting all these dots... just speaks for itself.”

“Now with having one place for all of these insights, you can go there and self-serve data— and hopefully avoid duplicating efforts and leverage things that already exist in Dovetail.”

“What I'm excited about for the future is how this AI revolution or shift is augmenting our workflows, maybe speeding things up and allowing us to move a lot quicker on studies—from fieldwork to results to a report.”

“Dovetail helps us synthesize raw data in a quicker way. It's taking away some of the heavy lifting of the analysis which is a much faster way of doing it in comparison to what we had before.”

“We want to deliver good experiences, and the only way to do that is to talk to our customers. Having one source of customer insights is the best way to understand what they need, instead of just prioritizing features and launches without grasping what they really require.”

“If it's just sitting in my head, it's not useful for the rest of the organization. If I can digest it and make it easily accessible, then everyone gets the benefit of learning exactly what they need in their role for decision making—whether they're in leadership or sales.”

“We’ve shifted from customer success owning customer conversations to democratizing them. Now anyone in the organization can feel like they’re in the room with a customer. What Dovetail does—it allows customer intelligence to become much more accessible. That’s all about cultural change, but the tool enables that.”

“In cybersecurity, it's ‘trust but verify.’ You're really the custodian for the people giving you the information. Features like automatic data expiry give you confidence you’re using the right tool—and that builds trust.”

“I was really excited to hear about Dovetail's new AI features, new releases and learning how to implement them in my practice. I want to make sure I'm getting the fullest potential out of Dovetail. It’s an amazing tool, I don’t know what I’d do without it.”

“Dovetail has helped us streamline our approach, our process, and create an efficient workflow. The more work you’re able to do in a shorter amount of time, leads to a ton of success.”

“We've built a culture that’s very customer-centric. We're huge advocates of having conversations—watching users use our tools and building empathy.”

“As we've grown the projects inside of Dovetail, we've grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team to contribute research to the larger organization.”

“It’s super important to ‘think customer’ when we’re making any decision, it’s where everything starts from, and it’s how we measure impact.”

“Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.”

“I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

“I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow. ”

“Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!””

“Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.”

“When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.”

“I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.”

“Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome. ”

“Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.”

“Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.”

“Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.”

“I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.”

“Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail. ”

“Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better. ”

“Dovetail is intuitive and has great features. It really helps me organize research data, and share and collaborate.”

“The features offered are amazing. Analysis and repository is something I wish I knew about, or had access to, earlier in my research career.”

“Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.”

“Especially for non-researchers, Dovetail makes getting started with research analysis more approachable and even fun.”

“We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.”

“We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.”

“Dovetail has been a huge help for ensuring everyone is close to the customer and really understands their problems.”

“Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.”

“Dovetail helps us to centralize raw research and insights from across our company—and across the globe.”

“Everything is faster when I’m using Dovetail, a platform built for this purpose.”

“Dovetail has enabled us to increase the value of our client engagements exponentially. It’s also become a powerful differentiator and has led to many new clients signing up with us over alternatives.”

“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.”

“Dovetail keeps everything super organized and helps me work more efficiently. It really takes care of a lot of the busy work so that I can focus on generating insight reports and doing work that has impact.”

“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”

“To be able to see a user’s face, hear their voice, and sense their emotion when they’re talking—is incomparable.”

“With Dovetail, the work we’ve done in the past is always available so that the work we do in the future isn’t redundant.”

“Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.”

“Dovetail’s magic features have opened up a whole new world of possibilities for us”

“We’re identifying, prioritizing and solving issues faster than ever before”

“It’s like having a librarian, where you're able to query a system and get real information back that's cited with references.”

“Dovetail’s AI features save me hours per project, giving me more time to focus on nuance instead of broad strokes.”

“Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer”

“Dovetail is easy to use and helps you analyze research. It changed how I conduct and analyze my qualitative research.”

“Before Dovetail, it took me three or four hours to organize and review 30 minutes of user data. Now, it takes me 30-45 minutes.”

“After introducing Dovetail, we were able to reduce three tools down to one. We have unlocked the real power of letting our customers do the talking on a whole new level.”

“Anytime we do research, we do it in Dovetail. Being able to access all of Breville's insights in on place is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”

“At Breville, we previously used multiple programs and platforms to gather and analyze customer data. Dovetail has allowed us to combine everything into one single place.”

“It’s quite easy for us to search and share insights to colleagues or stakeholders. Dovetail has really sped things up and impacted the way we work.”

“Having the full picture at our fingertips allows us to do better thinking. And when you do better thinking, you're capable of taking the right action—so all that together allows us to go from insight to action faster.”

“We believe in tilting our compass towards the customer. We are customer and data informed. We use qualitative interviews all the time to understand where people are having challenges, and where they're using the product in positive ways that are helping the business.”

“Whenever someone brings a customer insight, that really wins the discussion—because it really reflects what our customers think and how they act.”

“An insight is worth a million dollars. I first made the case to use [Dovetail] at our company over two years ago.”

“Dovetail has opened up customer feedback to our entire product team. I use this product daily, and we have hundreds of hours that allow our product team to get a temperature gauge on our customers on any subject.”

“Less time is spent synthesizing research and more time spent on improving product flows from the insights. This has dramatically increased our workflow and clients have noticed how much deeper our user insights have become.”

“Dovetail significantly reduces the time required to gather and analyze data. Users report drastic reductions in workload, enabling them to focus on strategic initiatives rather than manual data handling.”

“Love it. Very powerful tool, I love the AI features, the ability to add different components into the project overview. I use it weekly, it is simple enough to use”

“Dovetail has helped us with consolidation of our user research, plus more recently assimilation of data sources across our business through our use of their Channels product.”

“Dovetail has been a game changer. Research insights used to lie around presentations, spreadsheets and audiovisual files. Now, everything is well categorized and organized in a single space.”

“Customer feedback used to live in disconnected places—documents, Slack threads, private notes. Dovetail allows us to bring those insights together in one structured, searchable place.”

“Dovetail has been amazing for us to go from doing user interviews to analyzing and synthesizing the notes and feedback into easily digestible insights in half the time it used to take us without Dovetail.”

“[Dovetail] helps us synthesize qualitative data, identify patterns. It addresses challenges like fragmented data, synthesizing insights, and lack of a shared knowledge base.”

“The addition of AI search summary has been super helpful to create an overview of what we already know, so that we can avoid duplication of efforts and focus new research on new questions.”

“Increasingly, Dovetail is becoming a shared memory of customer insights, helping us make better, faster decisions grounded in real experiences.”

“We use Dovetail more than ever now to share valuable user research insights and organize our user research along with market research in one central place. ”

“The platform is great for sharing research with the wider business, in particular the highlight reels are easy to put together and share, bringing user feedback to everyone, not just the research team.”

“An Invaluable Tool for Structuring User Feedback. We’ve been using Dovetail at Catarse during a critical redesign of our crowdfunding platform, and it’s been an invaluable tool. ”

“Streamlined Research and Collaboration in One Platform. The platform allows for seamless collaboration across teams, offering a centralized hub for qualitative data.”

“Dovetail is a blessing for any team building up their Research & Analytics stack. It’s great for keeping all your research artifacts in one place. Interviews, surveys, customer feedback - you name it, Dovetail can handle it.”

“Game changer in our productivity and team performance. Dovetail was extremely easy to implement and very straight-forward. We could start using it from the very first.”

“Well designed product that serves real needs. Transcribe and highlight interviews to share with all stakeholders easily.”

“An insight is worth a million dollars. Dovetail’s continuous desire to improve is honestly its most attractive feature.”

“Fantastic innovation transforming the product. My work is 1,000% improved with suggested highlights and magic summary and chat.”

“With the new addition of Al features such as automated summaries and thematic suggestions, Dovetail has made it even faster to get to customer.”

“Quick access to insights across thousands of data points. Dovetail has recently made some significant upgrades that make the tool incredibly valuable. The search bar is literally magic.”

“The best tool for turning user feedback into insights.”

“Dovetail is a force multiplier that saves costs. The platform allowed us to move our UX Research war room style approach into the cloud while remaining highly collaborative amongst the team.”

“Usability testing and user interviews are a fountain of insights but without Dovetail, those insights—if not immediately applied would, over time, get lost in the wind. Dovetail helps us manage and draw connections we can refer back to.”

“Dovetail is a game changer. The AI features allow you to analyze at volume at lightning speed with sharp accuracy. It's accelerated the speed at which we work and we couldn't be happier. They are leaders in the field.”

“Dovetail has been an incredible tool for our team! It's user-friendly and easy to navigate, making the research process much easier. The AI support has been a game changer! ”

“[Dovetail] helps me to find new insights and present them in a format that is more convincing for the stakeholders. It's changed the way I analyze user interviews.”

“Enables beautiful reports, video clips, and roll-ups of information.”