Snowflake integration in Channels

Some of your most useful customer signal never lives in a single app. It sits in your data warehouse, combined and modeled across sources. Now you can bring that data straight into Channels with our new Snowflake integration.

This is our first generic integration mechanism, which means it isn't tied to one specific tool or object type. Point at any table in Snowflake and continuously ingest whatever lands in it: survey responses, product feedback, support records, or a custom dataset your team has built. Once the rows land in Dovetail, our AI analyzes them and surfaces themes and sentiment alongside every other source of feedback in the Channel.

To get started, a workspace admin connects Snowflake from Settings → Data warehouses using key-pair authentication. From there, add Snowflake as a source in any active Channel, choose the table you want to bring in, and select the columns to import.