How SmartRecruiters grounds every design decision in a customer context layer
[WHO] Sascha Kerbert, Danielle Reid
[START] 17 Nov 2026 9:00AM PST
[END] 17 Nov 2026 9:40AM PST
[WHERE] Zoom
Customer research only changes decisions when people actually see it. At SmartRecruiters, the product design team stopped asking colleagues to “go check Dovetail” and started bringing customer evidence to them in the tools they already use. The result is a customer context layer that sits underneath how the entire team makes design decisions.
Join Sascha Kerbert, VP of Operations at Dovetail, for a candid conversation with Danielle Reid, Director of Product Design at SmartRecruiters. Danielle shares how her team works with customer evidence day to day: what’s changed over the years, what it took from the team, and where it’s still hard.
No demo. No slides. Just a candid conversation, followed by live Q&A where you can ask Danielle about your own setup.
What you’ll hear
- From repository to context layer: why SmartRecruiters moved from a research repository to an integrated customer context layer
- Evidence before design: how AI agents put customer evidence in front of the team before they start designing
- Pressure-testing a direction: how they look for evidence that both supports and challenges an idea
- Advice for your rollout: what Danielle would tell a team evaluating or rolling out Dovetail
Who it’s for
Design, product, and research leaders who want to see how a team can ground every decision in customer context.
Can’t make it live? Register anyway and we’ll send you the recording to watch on your own time.
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