Resource centre

Customer research is one of the most important things any business can do to ensure success. Here’s everything you need to know about it.

Learn all about product development—the process of bringing a new product from idea to market. This comprehensive guide covers the key stages, strategies, and best practices for successful product development.

Learn everything there is to know about user experience design and the best practices to propel your UX design journey forward.

Improve the patient experience by implementing these proven tips and strategies.

Market research is where you gather information about your target market to see if your business idea is worthwhile. Check out our guide to learn all about it.

A survey can help businesses in so many ways. Learn the purpose of surveys, the different types of surveys, and tips for conducting successful surveys.

Wondering what employee experience can do for your company? Get acquainted with this important concept and learn how it affects success.

Various types of research are classified according to their objective, depth of study, analyzed data, the time required to study the phenomenon, and hypothesis.

Compare Dovetail and Marvin to see which is better for faster research synthesis, cross-team customer intelligence, and decision-making at scale.

Condens helps research teams organize studies and turn findings into reports. Dovetail is an AI-native customer intelligence platform built for a broader job: turning research, support, sales, surveys, reviews, and feedback data into intelligence teams can find, trust, and act on.

Looppanel helps you move faster through an interview. Dovetail helps your research move further across the organization—turning interviews, support, sales, and feedback into AI-powered customer intelligence your whole team can query.

One of the world's most recognizable agricultural equipment makers is putting the voice of the farmer directly into the hands of product teams across 100+ product lines—using Dovetail to centralize seasonal interviews, field visits, dealer calls, and survey data into a single searchable repository.

One of finance's most demanding AI security reviews took three years. The outcome: a global bank's entire design and customer experience organization now builds its customer intelligence on Dovetail, with AI-powered analysis replacing days of manual research work.

With 200,000 employees and more than 500 digital products under constant development, this home furnishings company built a dedicated research operations team to remove the bureaucratic obstacles standing between researchers and their work—and gave them Dovetail as the platform to make it count.

At one of the world's most recognized management consulting firms, insights created by one researcher are now discovered, reused, and built upon by teams across a 50,000-person organization. Designers, consultants, and product managers now self-serve research they didn't commission and couldn't find before.

When multiple product verticals were each running research in isolation and teams were turning to ungoverned AI tools for analysis, a global POS and payments platform built a shared customer intelligence layer in Dovetail—giving product managers and designers across the entire business direct access to the customer signals that once lived only in researchers' notes.

Across a global automotive manufacturer with over 170,000 employees, customer research used to be duplicated across teams and invisible to engineers. Today, product managers, engineers, and designers across multiple business units self-serve customer intelligence without waiting for a researcher.

One of the world's most recognized consumer brands discovered that its most valuable customer knowledge was invisible to the people making the biggest decisions. Here is how Dovetail changed that.

For a financial platform trusted by tens of thousands of businesses, customer feedback used to stop at the edges of each team. Now it reaches the executive suite—and the CEO is calling their quarterly voice of customer meeting 'the best one yet.'

A leading educational content and learning technology company unified four cross-functional teams on a single customer intelligence platform, giving researchers, product developers, professional services practitioners, and operations teams the same view of what their users actually need.