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ContributorsTanya Williams

Tanya Williams

Senior UX researcher

Tanya has over 20 years of UX and design experience across several industries, including sales, retail, and public service. Her specialties include competitive testing, A/B testing, and UX research. Tanya is also a human factors engineer with experience in wireframing, usability engineering, technical writing, and UX design.

Skills and expertise
SurveysUser experience (UX)Customer researchProduct developmentResearch methods

About our editorial process

At Dovetail, our mission is to create and share trustworthy content that helps everyone improve the quality of everything. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And most importantly, every word is checked by an expert before it’s published.

Our independent authors and reviewers include experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more. You can be confident what you read here is relevant, accurate, and high quality.

Articles reviewed by Tanya
When to use a semantic differential scale

Last updated 11 March 2023

How to analyze survey data

Last updated 30 March 2023

What Does A UX Designer Do?

Last updated 18 January 2023

6 tips on choosing a research topic

Last updated 18 January 2023

What is a patient satisfaction survey?

Last updated 29 April 2023

Survey response rates 101

Last updated 8 May 2023

How to conduct qualitative data analysis

Last updated 21 February 2023

What is pilot testing?

Last updated 12 February 2023

Understanding qualitative observation

Last updated 20 March 2023

What is a culture index survey?

Last updated 25 May 2023

What is flat design?

Last updated 12 May 2023

What is an NPS detractor?

Last updated 14 May 2023

What is prototyping?

Last updated 23 March 2023

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