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Top UX research platform

From interview to insight fast, analyze valuable user data to make informed decisions and improve their experience.

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Transcription and analysis

Automatically transcribe your research and have AI tag sentiment. Highlight and categorize key text with tags to map your highlights as a team to find patterns and insights.

Collaborate on customer insights

Make analysis a team sport by uncovering themes across your highlights and tags.

Quantify your impact

Understand the impact of your research with metrics on insights and files. Aggregate data shows you the internal engagement of your insights, enabling you to have a voice in facilitating change.

Store your insights

Store and track insights across projects to identify any common patterns in research.

Analyze anything

From user interviews to sales calls and industry reports, uncover deep customer insights at speed.

Overview of UX research platforms

UX research platforms offer organizations a powerful tool to understand and improve their customer experience. With a UX research platform, such as Dovetail, businesses are able to quickly and easily gain valuable insights into their customer's needs, preferences, and behaviors.

Businesses can also easily collect, analyze, and act on insights gathered from customer feedback, surveys, interviews, and more. This data can then be used to inform product design and development decisions, as well as to develop targeted marketing strategies.

By leveraging the power of a UX research platform, businesses can maximize their customer acquisition and retention efforts, and ensure that their customers are having the best possible experience with their product or service.

What is UX research and why does it matter?

User experience (UX) research is a field of study that focuses on understanding how people interact with and experience products, services, and digital technologies. It involves studying user behavior and gathering feedback from users to inform the design of products, websites, and applications. UX research is essential in creating digital experiences that are engaging, useful, and intuitive.

UX research looks at the ways people interact with digital products and helps companies identify potential improvements or changes they can make to create better customer experiences. For example, a company may use UX research to understand why customers are abandoning their checkout page and make changes to improve their checkout process. This could include anything from adjusting page layout to introducing new features such as offering payment plans or discounts.

In the retail industry, customer insights platforms are used to collect and analyze data from customer surveys, online reviews, website traffic data, and more. This data is then used to understand customer needs and preferences, as well as identify opportunities for improvement. Customer intelligence analytics can also be used to gain further customer insight, such as tracking customer lifetime value or analyzing market trends.

Using a customer insights dashboard or data collection platform can help you transform raw data into useful insights. This will allow you to make informed decisions based on real-time customer feedback and understand how your products and services are performing.

Customer data can be one of the most important aspects of running a successful retail business. Having access to valuable customer insights can help you develop more personalized marketing strategies and design better experiences for your customers.

Understanding consumers and consumer behavior can require advanced methods of analysis and data collection, which an analytics platform like Dovetail could help with.

Using Dovetail's insights hub for all kinds of customer research, you can easily collect, organize, and analyze customer feedback across different channels, giving you a 360-degree view of your customers' experience.

By using this platform, you can gain a better understanding of what your customers think and feel about your products and services and make smarter business decisions.

The market for UX research platforms

UX research is rapidly evolving and there has been a noticeable increase in the number of UX research platforms that are available. These platforms are designed to help UX researchers collect, analyze, and store data more efficiently than ever before.

They also offer insights into user behavior and preferences that can be used to refine and optimize user experiences. However, many of these platforms lack a comprehensive approach, leaving researchers with a need for a more holistic solution. 

What's missing from the current offerings?

When it comes to UX research platforms, there are a few key areas that are often lacking. One of the most common issues is the lack of comprehensive customer insights. Most platforms don't provide the necessary insights required to truly understand the customer experience and take appropriate action.

Furthermore, many of the current platforms offer limited tools to measure UX performance. They may track website or app usage, but don't provide an in-depth analysis of user behavior and preferences. Finally, most platforms don't provide an easy way to share and collaborate on customer research data. Without a dedicated insights hub, it can be hard for teams to access and make use of the research data collected.

What tools do UX researchers use?

UX researchers have a variety of tools and techniques at their disposal to help them better understand user experience. From surveys to interviews and usability testing, researchers can gain valuable insights into the user journey. However, when it comes to collecting and analyzing the data collected from all of these different sources, it can quickly become overwhelming. 

Fortunately, there are tools available to make the process easier. A few of the most popular tools used by UX researchers are:


Surveys are a great way to get feedback from your users and learn more about their needs and preferences. Popular survey platforms such as Typeform, Qualtrics, and SurveyMonkey make it easy to create custom surveys that can be distributed quickly and easily.


One-on-one interviews with users can provide invaluable insights into user behavior and preferences. UX researchers use qualitative methods such as semi-structured interviews or focus groups to get a deeper understanding of users.

Usability testing

Usability testing is one of the most effective ways to assess how usable your product is and identify areas where improvements could be made. With tools like UserTesting, UX researchers can set up tests quickly and get detailed feedback from real users on their products.

Analysis tools

Tools such as Tableau and Looker allow researchers to quickly generate charts, tables, and visualizations that can help them draw meaningful conclusions from their data. 

UX research plays an important role in developing successful products. To that end, In order to uncover insights across customer touch-points, UX researchers need powerful tools, like Dovetail. 

Dovetail provides fast and powerful analysis features, integrations, tag boards, and insights. It also has an advanced speech engine that provides reliable transcripts across topics, industries, and accents.

Dovetail’s transcription includes custom fields, demographics, four chart layouts, and traceable insights. And with its audio and video capabilities, you can listen to audio at 1.2x, 1.5x, and 2x speeds. Its machine learning automatically tags sentences in over 12 different languages.

With Dovetail, UX researchers can uncover hidden insights from customer feedback quickly and accurately.

Insights repository

Having an organized repository of all of your research data can be incredibly useful for UX researchers. A platform like Dovetail makes it easy to store and organize your research in one place so you can easily access the information you need.

Top UX research platform

The Dovetail insights hub gives you a 360-degree view of your customers' experiences by allowing you to easily collect, organize, and analyze customer feedback across different channels. Utilizing this platform, you will be able to determine what your customers think about your products and services and make smarter business decisions. 

Build better digital experiences, backed by data.

Dovetail makes it easy to create actionable insights from all your UX research, and store it in a single, searchable repository. With its intuitive navigation system, powerful filters and customizable dashboards, you can get a deep understanding of your customers' needs, wants and expectations.

Its advanced analytics capabilities provide meaningful insights into user behavior and sentiment. With its powerful customer segmentation capabilities, users can gain deep insights into user behavior and preferences. It also allows users to quickly share their findings with stakeholders, enabling teams to get more out of their UX research.

So if you're looking for a UX research platform that provides a comprehensive solution to help you build better digital experiences, then look no further than Dovetail. Try out Dovetail today and see how it can revolutionize your UX research process.

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