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Market research platform

Understanding your target market is crucial to any business. You can get the most valuable & actionable market research insights with Dovetail.

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Market research tools

Dovetail enables market researchers to identify users underlying needs and preferences. Analyze group sentiment to determine the viability of a new service or product.

Transcribe your research

With Dovetail's video transcription, your interviews are instantly imported and accurately transcribed to find the essential parts you want to analyze.

Uncover consumer needs

Analyze your data to understand critical factors like consumer perceptions, behavior, and preferences to find common patterns and themes.

Form actionable insights

Ditch the slide deck and create beautiful evidence-backed insights that inspire action.

Store your insights

Collect and organize all of your market research in one place. Utilize Dovetail's searchable insights hub to uncover what insights have previously been discovered quickly. Metrics on insights and files show the engagement that your research has received.

Analyze anything

From user interviews to sales calls and industry reports, uncover deep customer insights at speed.


What is market research?

Market research is the process of gathering, analyzing, and interpreting data about a particular market, industry, or product. The primary objective of market research is to understand consumers' needs, preferences, and behavior to make informed business decisions.

Why is market research important?

Market research is crucial for businesses of all sizes and types. It helps in the following ways:

1. Identifying new market opportunities

2. Understanding customer needs

3. Assessing competition

4. Developing effective marketing strategies

5. Minimizing risks

Types of market research

Primary Research: Primary research is conducted by collecting data directly from the target audience through surveys, interviews, focus groups, and observation.

Secondary Research: Secondary research involves collecting data from existing sources such as industry reports, government publications, and other relevant sources.

Qualitative Research: Qualitative research involves collecting non-numerical data through open-ended questions, observations, and interviews.

Quantitative Research: Quantitative research involves collecting numerical data through surveys, polls, and questionnaires.

Steps in market research

1. Define the Problem

2. Develop Research Plan

3. Collect Data

4. Analyze Data

5. Draw Conclusions

6. Report Findings

Market research is vital for businesses to gain a competitive edge in today's marketplace. It provides valuable insights into consumer behavior, industry trends, and competition, which can be used to make informed business decisions.

The need for market research platforms

A market research platform is essential for businesses of all sizes to gain insights into the market, competition, and consumer behavior. With the help of a market research platform, companies can gather and analyze data to make informed business decisions. It allows businesses to identify new market opportunities, understand customer needs, and develop effective marketing strategies.

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