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Uncover themes faster than ever in canvas, now with AI clustering

Published
25 July 2023
Content
Renee Liang
Creative
Kevin Tang

Finding themes from your interviews, usability tests, and feedback can be overwhelming. It’s hard to know where to start. And once you’ve started, tricky to retain the important parts needed to find connections.

Dovetail can help with that. Now you can harness the power of machine learning to find themes for you. Read on to learn about AI clustering and three other features that will help you uncover themes in no time.

Cluster by AI themes, Tags, or Notes to help you get started quickly.
Cluster by AI themes, Tags, or Notes to help you get started quickly.

Uncover themes in seconds

Kick off your affinity mapping process by automatically clustering highlights by theme in canvas. Here are three ways to leverage AI thematic clustering.

1. Themes to action: working against the clock? Cluster your interview highlights and feedback around common themes in just moments. Auto-generated titles will appear to describe each cluster which you can then transform into insights and roadmap items.

2. Discover new ideas: if you’re worried that you might have missed a trend or two, recluster as many times as you’d like and let AI suggest new groups, patterns, and perspectives to compare. Control the breadth and depth of your clustering by adjusting how broad or specific you want your themes and how rigidly highlights should be assigned to them.

3. Dive in deeper: have full control of all your outputs and craft quality, granular clusters. Start by grouping with AI, then go more in-depth by manually breaking down and further refining these clusters—exposing powerful and instructive themes.

Click Adjust and recluster as many times as you’d like to find new groups.
Click Adjust and recluster as many times as you’d like to find new groups.

Here are three extra features to help you get from highlights to insights in as little as seconds.

Drill down on themes

Give a method to the madness by structuring your synthesis with filters. By applying filters across multiple canvas views based on fields, tags, date created, and more, you can analyze highlights by month, product, customer type, phase of the user journey, and any other category to streamline the task.

Apply filters to multiple canvas views and streamline your synthesis.
Apply filters to multiple canvas views and streamline your synthesis.

Find exactly what you’re looking for

Remember a keyword, pain point, or topic that came up several times? Use Search in the toolbar to find every relevant highlight and group them under a single tag with bulk tagging.

Search across all your highlights to find patterns instantly.
Search across all your highlights to find patterns instantly.

Turn clusters into insights

Generate insights the moment you spot trends. Bulk select your grouped highlights and click Add to insight to send them straight to an existing or new insight. Now you’re ready to present and put them into action.

Select your highlights in canvas to add them to an existing or new insight.
Select your highlights in canvas to add them to an existing or new insight.

We’ve introduced more machine learning technology into Dovetail to help you get to insights in record time. Stay tuned for exciting features on the horizon, and uncover themes faster than ever today.

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