Go to app
ContributorsCathy Heath

Cathy Heath

Market insights researcher

Experience

Cathy is a freelance market insights researcher with over 15 years of experience helping people like you get the facts you need to grow your business. Market research, competitive intelligence, secondary research/desk research - Cathy lives and breathes it. Getting the proper research can help challenge assumptions and gut feelings by giving you strategic and tactical insight into competitive landscapes, market opportunities, industry trends, and customer needs. Then you can fully understand how to get new business, monitor change and disruption, and protect your market share.

Education

Bachelor’s degree in Business Psychology from Massey University

Professional achievements

Asia-Pacific Coordinator for AIIP (Association of Independent Information Professionals) for several years and presented at seminars on undertaking secondary research /desk research.

You can find Cathy on the web at Heath Research Services or via her Linkedin profile.

Skills and expertise
Market researchProduct developmentResearch methodsCustomer research

About our editorial process

At Dovetail, our mission is to create and share trustworthy content that helps everyone improve the quality of everything. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And most importantly, every word is checked by an expert before it’s published.

Our independent authors and reviewers include experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more. You can be confident what you read here is relevant, accurate, and high quality.

Articles reviewed by Cathy
Consumer behavior 101: What is it, and why does it matter?

Last updated 3 April 2024

A guide to competitive benchmarking

Last updated 3 April 2024

Competitive pricing analysis 101

Last updated 1 April 2024

An introduction to conjoint analysis

Last updated 1 April 2024

What is a product line?

Last updated 25 June 2023

What is face validity?

Last updated 5 February 2023

Market trends: What you need to know

Last updated 1 April 2024

Guide to demographic segmentation

Last updated 3 April 2024

Guide to systematic sampling

Last updated 26 July 2023

What is case study research?

Last updated 8 February 2023

What is conformity bias in research?

Last updated 13 April 2023

Understanding basic research

Last updated 8 February 2023

Stratified vs. cluster sampling

Last updated 14 March 2023

A guide to field studies

Last updated 18 April 2023

What is operationalization?

Last updated 5 February 2023

What is construct validity?

Last updated 6 February 2023

What is a semi-structured interview?

Last updated 5 February 2023

What is an extraneous variable?

Last updated 6 February 2023

What is purposive sampling?

Last updated 5 February 2023

What is descriptive research?

Last updated 5 February 2023

15 Best market research tools in 2024

Last updated 3 April 2024

What is secondary market research?

Last updated 3 April 2024

What is correspondence analysis?

Last updated 3 April 2024

What is statistical significance?

Last updated 27 February 2023

What is action research?

Last updated 26 April 2023

What is content validity?

Last updated 8 February 2023

What is secondary research?

Last updated 7 February 2023

An overview of sampling methods

Last updated 27 February 2023

What is netnography?

Last updated 26 April 2023

Data sources in research: A quick guide

Last updated 18 April 2023

What is snowball sampling?

Last updated 5 February 2023

What is criterion validity?

Last updated 7 February 2023

What is concurrent validity?

Last updated 12 February 2023

What is a cohort study?

Last updated 1 May 2023

Product

OverviewAnalysisInsightsIntegrationsEnterpriseChannelsMagicPricingLog in

Company

About us
Careers15
Legal
© Dovetail Research Pty. Ltd.
TermsPrivacy Policy

Log in or sign up

Get started for free


or


By clicking “Continue with Google / Email” you agree to our User Terms of Service and Privacy Policy