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ContributorsTim Scharks

Tim Scharks

Survey methods specialist


Tim holds a Ph.D. in Public Policy and Management, specializing in risk communication, from the Evans School of Public Policy at the University of Washington. He is an expert in mixed-methods analysis (quantitative and qualitative) of customers and stakeholders. He frequently consults with public agencies, non-profit organizations, and private firms to gain insights into the customers or populations they serve.


  • Doctor of Philosophy, PhD, Public Policy and Management from the University of Washington 2016

  • Master of Science, BS, Geography from Western Washington University 1997-2001

  • Bachelor of Science, BS, Geography from the University of Alaska Fairbanks 1992-1996

Professional achievements

  • Surveys and focused interviews with key decision-makers at North American seaports to better understand seismic risk mitigation planning and emergency response.

  • In an under-resourced California county, conducted focus groups in two languages to conduct a gap analysis of training needs for public health workers. Applied gap analysis to create and deploy a survey and report establishing priorities for continuing education and professional training.

  • Created and deployed customer satisfaction/Net Promoter Score-style survey to a multinational firm’s 5,000+ clients across more than 20 countries; coded qualitative long-form responses for further insights into high and low NPS metrics.

  • Analyzed existing survey data from a large nonprofit nanny advocacy organization to highlight important findings and create a policy report for community leaders to increase professionalization and continuing education of nannies.

  • Repeat consultations for survey creation of Black medical professionals to understand the role of Historically Black Colleges and Universities in increasing diversity in that field.

You can find Tim on the web via his LinkedIn profile.

Skills and expertise
SurveysProduct development

About our editorial process

At Dovetail, our mission is to create and share trustworthy content that helps everyone improve the quality of everything. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And most importantly, every word is checked by an expert before it’s published.

Our independent authors and reviewers include experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more. You can be confident what you read here is relevant, accurate, and high quality.

Articles reviewed by Tim
Margin of error: What it is and how to find it (with examples)

Last updated 16 April 2023


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