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Insight metrics

Last updated3 October 2023
Read time1 min

Understand the impact of your work with insight metrics. Metrics help capture an image of your insight’s traction and engagement, displaying information on who is engaging with your insights and how.


Table of contents


Viewing metrics

To view insight metrics, open your insight > View/s > Metrics.


Understanding metrics

  • Reached audience: Number of unique accounts that have seen the insight.

  • Insight discovery: Where users discovered the insight.

  • Audience role: Who is accessing the insight.

  • Audience access: What level of access in Dovetail.

  • Engagement ratio: Percentage of unique accounts who opened content in the insight.

  • Full page read: Percentage of unique users who scrolled to the bottom of the insight.

  • Most Popular: Number of unique users who clicked through a link within an insight.

Please note

For privacy reasons, metrics are only tracked for logged in users. Insights shared using a public access link will not have it's metrics tracked.

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