Why leading teams choose Dovetail—unlocking value, security, and efficiency

Large, mature organizations have always relied on deep customer understanding to create better products, make smarter decisions, and foster innovation. But in today’s complex business landscape, gaining meaningful customer intelligence is more vital than ever. Teams that leverage the right tools don’t just gather data—they turn it into strategic insights that fuel growth. That’s why leading teams are redefining their approach to customer intelligence with Dovetail.

Relying on outdated or fragmented research or customer feedback tools might feel safe, but it often holds teams back in ways that aren’t obvious until it’s too late. Many organizations still use a patchwork of spreadsheets, shared drives, and survey platforms to manage customer feedback, leading to silos, duplicated work, and missed opportunities. It’s not just about having the right customer feedback or research tool—it’s about adopting a comprehensive customer intelligence platform. Such a platform empowers large, complex teams to make better decisions at every level, leveraging vast amounts of customer data to drive smarter, faster, and more informed actions.

Choosing the right platform, such as Dovetail, can be a gamechanger. A robust customer intelligence platform provides a single source of truth, where insights from every interaction are accessible, organized, and actionable. This brings valuable customer knowledge directly into the center of organizational decision-making, speeding up processes and maximizing the value of every customer interaction. Teams free up valuable time, cut administrative costs, and get more from their data.

The right customer intelligence platform isn’t just a convenience. It’s a strategic investment that shapes everything from product development to customer success. Dovetail is an AI-native platform designed to make these benefits tangible and immediate for large organizations.

Premium AI-first solutions like Dovetail don’t just streamline workflows, they also reduce labor-intensive tasks, eliminate duplicate work, and remove the friction that blocks valuable insights.

According to a survey conducted by Dovetail with 192 participants*:

1. 94 percent of companies say their customer intelligence solution enables them to design and build better experiences—an essential factor in driving customer satisfaction, retention, and brand loyalty at scale.

2. 89 percent of companies say that their customer intelligence platform helps them better focus their efforts and avoid building the wrong products or features, prevent wasted investment, and ensure efficient resourcing.

3. 68 percent of organizations report that centralizing customer insights has helped them to identify new revenue streams, driving business growth.

*All respondents use Dovetail as their customer intelligence solution.

When it comes to customer understanding, convenience costs a little, but inefficiency costs a lot. By consolidating with Dovetail, leading teams unlock value that goes far beyond their initial investment.

To discover how centralizing insights, scaling research across your organization, and fostering a customer-centric culture can drive significant impact, download our free whitepaper ROI of AI-powered insights: Save time, reduce risk, build better.

Securing buy-in across teams for a new customer intelligence platform can be one of the biggest challenges of digital transformation. While the benefits might seem clear to the research or design teams, other teams may have concerns about adoption costs, learning curves, or disruptions to their workflows.

The key to success is crafting a story that resonates with every team. Focus on measurable outcomes that matter across the organization, such as increased research throughput, better customer understanding, faster decision-making, and reduced manual work. Use real examples—like the cost savings from centralizing on Dovetail research and insights—and be transparent about both the short-term effort and the long-term value.

Data security and compliance can make or break the adoption of a customer intelligence platform. Large organizations often handle vast amounts of sensitive information—including PII and demographic data. If that data isn’t kept secure, the risks include financial loss, compliance violations, and reputational harm.

Dovetail prioritizes security, privacy, and compliance in all aspects of its operations. Our commitment to enterprise-level security goes beyond basic requirements; it’s deeply embedded in our company culture and product development. We’ve integrated robust security protocols and privacy measures at every level, ensuring organizations can trust Dovetail to keep their customer data protected with the necessary safeguards. For detailed information on our security practices, please visit our Trust Center.

Successful organizations know that investing in the right customer knowledge infrastructure pays off over time. Building for continuous discovery reduces costly inefficiencies, and prevents important insights from falling through the cracks as companies grow.

Dovetail’s implementation process is built for scalability. Whether you’re a team of 100 or 100,000, our onboarding and support teams ensure a smooth rollout, thoughtful change management, and robust integrations with the tools you already use. This means teams maintain momentum and drive adoption without disruptive surprises.

When organizations scale with Dovetail, they position themselves to keep pace with evolving market needs and ambitious growth targets.

The cost of doing nothing in customer intelligence operations isn’t always obvious until the competitive gap has widened. Companies delaying modernization are at risk of losing market share, struggling to adapt to new trends, and missing signals buried in fragmented data. Meanwhile, top-performing teams have adopted cutting-edge customer intelligence platforms that automate tedious work, highlight emerging insights, and foster a culture of relentless improvement.

By choosing an advanced AI-native platform like Dovetail, your organization will drive innovation rather than chase after it. It’s not just an upgrade. It’s a leap toward building a true competitive advantage.

Leading teams trust Dovetail to deliver real, measurable impact for their customers securely and efficiently. With proven ROI, enterprise-grade security, and the ability to scale customer understanding as you grow, the benefits stretch far beyond the product team.

The next step is simple. Request a demo from our sales team to map out your transformation. If you’re still gathering information, check out more of our enterprise resources or download our free whitepaper to further explore the benefits and functionalities of Dovetail.

Unlock the full power of customer insights. Choose Dovetail and put your teams in position for long-term success.