Dovetail Editorial Team

Dovetail's Editorial Team is made up of experts who know their stuff when it comes to customer insights, UX research, and design. The team creates practical, genuine, and entertaining content that is designed to be helpful to anyone who does research.

We genuinely believe in the power of research to change the way teams build products and, ultimately, improve the quality of every thing. We hope you find an article or an answer here that helps you do that.

Skills and expertise

Employee experience Patient experience Research methods User experience (UX)Product development Market research Customer research Surveys

About our editorial process

At Dovetail, our mission is to create and share trustworthy content that helps everyone improve the quality of everything. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And most importantly, every word is checked by an expert before it’s published.

Our independent authors and reviewers include experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more. You can be confident what you read here is relevant, accurate, and high quality.

Articles written by Dovetail

What is an employee wellness program, and how does it help?

Last updated 23 November 2023

Medical leaves of absence: how do they work, and who qualifies?

Last updated 23 November 2023

What is social loafing?

Last updated 23 November 2023

What is leadership? Definition, traits, and styles

Last updated 23 November 2023

What is a hostile work environment?

Last updated 23 November 2023

Understanding how vividness bias appears in the workplace

Last updated 23 November 2023

What is emotional regulation? 6 skills that can help

Last updated 23 November 2023

Patient outcomes: overview, measures & ways to improve

Last updated 11 September 2023

How to create and implement an employee referral program

Last updated 11 September 2023

Employee turnover: Definition, causes, and solutions

Last updated 11 September 2023

Analysis paralysis: Causes and ways to beat it

Last updated 11 September 2023

How to practice shadow work for self-improvement

Last updated 19 November 2023

EQ vs. IQ: What’s the difference, and why are they important?

Last updated 19 November 2023

7 usability metrics you should be tracking

Last updated 19 November 2023

What is informed consent in research?

Last updated 19 November 2023

What is information bias in research?

Last updated 19 November 2023

What are the 18 HIPAA identifiers?

Last updated 16 November 2023

Proven ways to motivate employees

Last updated 16 November 2023

Availability Heuristic: Overview, Bias, and Examples

Last updated 16 November 2023

Understanding implicit bias and how to counteract it

Last updated 16 November 2023

Top leadership qualities of great leaders

Last updated 16 November 2023

What is toxic positivity?

Last updated 16 November 2023

How to set SMART goals and make them actionable

Last updated 16 November 2023

Guide to bereavement leave for employers

Last updated 16 November 2023

How to overcome self-sabotaging behavior at work

Last updated 16 November 2023

11 essential leadership skills for workplace success

Last updated 16 November 2023

A comprehensive guide to employee relations

Last updated 16 November 2023

Who enforces HIPAA regulations?

Last updated 14 November 2023

How to analyze employee feedback to inspire action

Last updated 14 November 2023

What is customer experience design?

Last updated 14 November 2023

What is motivated reasoning?

Last updated 14 November 2023

What is recall bias, and how can you reduce it?

Last updated 14 November 2023

Patient experience measurement: How to collect helpful data

Last updated 22 August 2023

Patient journey 101: Definition, benefits, and strategies

Last updated 22 August 2023

Career guide: Customer experience specialist

Last updated 22 July 2023

How AI can transform product management

Last updated 10 August 2023

What is customer development?

Last updated 23 May 2023

What is a design review, and when should you do one?

Last updated 18 July 2023

Guide to the prioritization matrix

Last updated 25 May 2023

What is a product analyst?

Last updated 25 June 2023

What is a product backlog? Understand the basics

Last updated 27 June 2023

What you need to know about being a product engineer

Last updated 22 June 2023

What you need to know about product innovation

Last updated 25 June 2023

6 product metrics your team should be tracking and why

Last updated 6 June 2023

What is a product mix?

Last updated 10 June 2023

Democratic leadership style: key principles and effective practices

Last updated 8 October 2023

What is impression management?

Last updated 8 October 2023

Artificial intelligence is revolutionizing product design

Last updated 22 July 2023

Data analytics vs. data analysis: Know the difference

Last updated 4 June 2023

What is brand equity, and how can you get it?

Last updated 9 July 2023

Business research methods: A comprehensive overview

Last updated 6 June 2023

A guide to competitive benchmarking

Last updated 14 July 2023

Consumer behavior 101: What is it, and why does it matter?

Last updated 26 July 2023

What is correspondence analysis?

Last updated 25 May 2023

How to apply design thinking in healthcare settings

Last updated 12 October 2023

What is patient-centered design in healthcare?

Last updated 12 October 2023

What is price sensitivity, and how can you measure it?

Last updated 19 May 2023

What you need to know about primary market research

Last updated 19 May 2023

What is a HIPAA violation, and what happens if you commit one?

Last updated 10 October 2023

12 must-ask questions for market research

Last updated 10 June 2023

Understanding affinity bias

Last updated 8 October 2023

What is social interactionist theory?

Last updated 24 March 2023

What you need to know about customer experience analytics

Last updated 5 October 2023

How long is maternity leave in each state?

Last updated 5 October 2023

What is critical thinking?

Last updated 21 August 2023

3 ways to get more actionable feedback from your customers

Last updated 21 August 2023

What does good B2B customer service look like?

Last updated 25 May 2023

Top 15 sentiment analysis tools for 2023

Last updated 9 July 2023

What you need to know about conversational analytics

Last updated 10 July 2023

What is a customer data platform (CDP)?

Last updated 29 June 2023

Mastering effective communication: tips & techniques

Last updated 3 October 2023

Margin of error: What it is and how to find it (with examples)

Last updated 16 April 2023

Survey response rates 101

Last updated 8 May 2023

How to calculate the margin of error for your survey (free tool)

Last updated 12 May 2023

Calculate your ideal sample size

Last updated 11 May 2023

Examples of sampling errors in research

Last updated 1 May 2023

What is company culture, and why is it important?

Last updated 3 October 2023

California Paid Family Leave: Benefits & eligibility guide

Last updated 3 October 2023

Unlocking customer insights: maximizing surveys for actionable feedback

Last updated 27 June 2023

How to identify and leverage customer intent

Last updated 25 May 2023

PHI vs. PII: What’s the difference?

Last updated 28 September 2023

What is unconscious bias in the workplace?

Last updated 27 September 2023

17 good answers to 'What is your biggest weakness'?

Last updated 27 September 2023

131 words to describe your work culture (and why it matters)

Last updated 27 September 2023

10 best customer success software solutions 2023

Last updated 10 July 2023

What is psychological safety at work?

Last updated 27 September 2023

What is patient empowerment?

Last updated 16 August 2023

HIPAA compliance for covered entities: What you need to know

Last updated 25 September 2023

Understanding sentiment analysis using machine learning

Last updated 16 August 2023

Why is human-centered design in healthcare so important?

Last updated 25 September 2023

Guide to collecting and understanding patient experience analytics

Last updated 10 August 2023

A guide to personal values in the workplace

Last updated 21 September 2023

The role of patient navigation in the changing healthcare landscape

Last updated 10 August 2023

How to improve patient satisfaction

Last updated 10 August 2023

9 ways voice of employee (VoE) can help your organization

Last updated 8 August 2023

Quality healthcare: A complete guide

Last updated 8 August 2023

How to welcome a new employee to your business

Last updated 21 September 2023

Understanding the representativeness heuristic: A deep dive

Last updated 21 September 2023

The ultimate guide to patient engagement

Last updated 8 August 2023

The ultimate guide to patient feedback 2023

Last updated 2 August 2023

What is hybrid remote working?

Last updated 20 September 2023

What is organizational change and how is it best managed?