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Dovetail Editorial Team

Dovetail's Editorial Team is made up of experts who know their stuff when it comes to customer insights, UX research, and design. The team creates practical, genuine, and entertaining content that is designed to be helpful to anyone who does research.

We genuinely believe in the power of research to change the way teams build products and, ultimately, improve the quality of every thing. We hope you find an article or an answer here that helps you do that.

Skills and expertise
Product developmentMarket researchCustomer researchSurveysResearch methodsUser experience (UX)

About our content review process

Our mission is to create and share content that helps everyone improve the quality of every thing. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And, most importantly, every word is checked by an expert before it’s published. Our team of independent content reviewers includes experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more, so you can be confident what you’re reading is relevant, accurate, and high quality.

Articles written by Dovetail
6 product metrics your team should be tracking and why

Last updated 6 June 2023

What is a culture index survey?

Last updated 25 May 2023

What is correspondence analysis?

Last updated 25 May 2023

Guide to the prioritization matrix

Last updated 25 May 2023

What is customer development?

Last updated 23 May 2023

What is a digital customer journey?

Last updated 22 May 2023

Tooltips: The ultimate guide

Last updated 22 May 2023

Competitive pricing analysis 101

Last updated 22 May 2023

Market intelligence: A quick guide

Last updated 22 May 2023

What is a population of interest?

Last updated 22 May 2023

What is adaptive design in UX?

Last updated 19 May 2023


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