“An insight is worth a million dollars. I first made the case to use [Dovetail] at our company over two years ago.”

“Dovetail has opened up customer feedback to our entire product team. I use this product daily, and we have hundreds of hours that allow our product team to get a temperature gauge on our customers on any subject.”

“Less time is spent synthesizing research and more time spent on improving product flows from the insights. This has dramatically increased our workflow and clients have noticed how much deeper our user insights have become.”

“Dovetail significantly reduces the time required to gather and analyze data. Users report drastic reductions in workload, enabling them to focus on strategic initiatives rather than manual data handling.”

“Love it. Very powerful tool, I love the AI features, the ability to add different components into the project overview. I use it weekly, it is simple enough to use”

“Before, insights were scattered—making it hard to find and reuse them later. With Dovetail, everything is centralized in one place, which means no more wasted time digging around or reinventing the wheel.”

“Dovetail, with its ease of use and AI-powered enterprise intelligence, is helping create an insights library that aims to facilitate insights-led decision-making for product development.”

“Dovetail has been amazing for us to go from doing user interviews to analyzing and synthesizing the notes and feedback into easily digestible insights in half the time it used to take us without Dovetail.”

“[Dovetail] helps us synthesize qualitative data, identify patterns. It addresses challenges like fragmented data, synthesizing insights, and lack of a shared knowledge base.”

“Customer feedback used to live in disconnected places—documents, Slack threads, private notes. Dovetail allows us to bring those insights together in one structured, searchable place.”

“[With Dovetail], people can either self-serve, or get some quick help from our research team to find exactly what they need. This helps everyone make decisions faster. ”

“Increasingly, Dovetail is becoming a shared memory of customer insights, helping us make better, faster decisions grounded in real experiences.”

“We use Dovetail more than ever now to share valuable user research insights and organize our user research along with market research in one central place. ”

“Before Dovetail, analyzing our fragmented user data was really time consuming. Now, we’re able to take on more projects which has led to more business growth for Petal Health, backed by customer intelligence.”

Clémentine Nowak

Petal Health

“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”

Marie-Andrée Turgeon

Achievers

“The platform is great for sharing research with the wider business, in particular the highlight reels are easy to put together and share, bringing user feedback to everyone, not just the research team.”

“An Invaluable Tool for Structuring User Feedback. We’ve been using Dovetail at Catarse during a critical redesign of our crowdfunding platform, and it’s been an invaluable tool. ”

“Streamlined Research and Collaboration in One Platform. The platform allows for seamless collaboration across teams, offering a centralized hub for qualitative data.”

“Dovetail is a blessing for any team building up their Research & Analytics stack. It’s great for keeping all your research artifacts in one place. Interviews, surveys, customer feedback - you name it, Dovetail can handle it.”

“Dovetail has been a game changer for our product team. Dovetail has opened up customer feedback to our entire product team.”

“Well designed product that serves real needs. Transcribe and highlight interviews to share with all stakeholders easily.”

“With Dovetail, user insights are no longer abstract or anecdotal-they’re traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.”

“With the new addition of Al features such as automated summaries and thematic suggestions, Dovetail has made it even faster to get to customer.”

“The place to be for user insights. The Al summaries feature for interviews is a game changer for us, as we wear different hats in the organization and are in a short time, accelerating the time to the insights.”

“Dovetail has been a game changer. Research insights used to lie around presentations, spreadsheets and audiovisual files. Now, everything is well categorized and organized in a single space.”

“Fantastic innovation transforming the product. My work is 1,000% improved with suggested highlights and magic summary and chat.”

“At Breville, we previously used multiple programs and platforms to gather and analyze customer data. Dovetail has allowed us to combine everything into one single place.”

Andrew Gregorace

Breville

“After introducing Dovetail, we were able to reduce three tools down to one. We have unlocked the real power of letting our customers do the talking on a whole new level.”

Rody Van Vianen

“Dovetail's AI features like magic search and magic cluster have saved me around one to two hours per project, giving me more time to focus on nuance instead of broad strokes.”

Emi Fogg

“The best tool for turning user feedback into insights.”

“Dovetail is a force multiplier that saves costs. The platform allowed us to move our UX Research war room style approach into the cloud while remaining highly collaborative amongst the team.”

“Usability testing and user interviews are a fountain of insights but without Dovetail, those insights—if not immediately applied would, over time, get lost in the wind. Dovetail helps us manage and draw connections we can refer back to.”

“Dovetail is a game changer. The AI features allow you to analyze at volume at lightning speed with sharp accuracy. It's accelerated the speed at which we work and we couldn't be happier. They are leaders in the field.”

“Dovetail has been an incredible tool for our team! It's user-friendly and easy to navigate, making the research process much easier. The AI support has been a game changer! ”

“[Dovetail] helps me to find new insights and present them in a format that is more convincing for the stakeholders. It's changed the way I analyze user interviews.”

“Enables beautiful reports, video clips, and roll-ups of information.”

“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”

Jared Forney

Okta

“All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.”

Alex Duckmanton

Mathspace

“Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.”

Sofia Rehman

project44

“We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.”

Oyin Williams

The Honeycomb Works

“Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.”

Sonja Bobrowska

Uniqa

“Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.”

Joyce Lee

Atlassian

“I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

Craig Boustred

Canva

“I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.”

Roy Olende

Zapier

“Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.”

Chris Hexton

Vero

“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.”

Lyena Fi

Eucalyptus

“Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.”

Natalie Rowland

Atlassian

“Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better. ”

Marc Hofmann

zevDesk

“Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.”

Julianna Lynch

Kickstarter

“I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.”

Sherif Mansour

Atlassian

“Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome. ”

Ria Chan

SafetyCulture

“Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.”

Craig Boustred

Canva

“One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.”

Sophie Ellis

Kickstarter

“Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.”

Katherine Agnew

Gartner

“Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.”

Jules Lipman

SafetyCulture

“Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!””

Sonja Bobrowska

Uniqa

“I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow. ”

Benjamin Jackson

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