Dovetail 2025 Spring Launch—your customer intelligence platform gets smarter

Product development doesn’t look like it used to. Costs are coming down, development cycles are getting shorter, and innovation is happening quicker than ever. With things constantly evolving, it’s not just about having the best tech or the prettiest design—it’s about truly grasping your customers’ needs and putting that understanding into action.

At Dovetail, we understand this imperative. That’s why we’re thrilled to announce our 2025 spring launch, a suite of powerful new features and enhancements designed to empower your teams to unlock the voice of the customer faster, more efficiently, and at a scale previously unimaginable.

Get ready to experience a smarter Dovetail, a platform that anticipates your needs and delivers the customer knowledge you seek, exactly when and where you need it.

Ask your customer intelligence hub: chat, search, and bringing the voice of your customer to life

Contextual chat: have a conversation with your data, get the insights you need

We’re thrilled to be launching contextual chat—a powerful and intuitive new way to interact with your customer data. Chat allows you to interact with any type of data in Dovetail conversationally. Need to understand why a recent sales call didn’t convert? Want to identify recurring pain points mentioned in support tickets? Simply ask. Chat empowers you to query your data—across transcripts, notes, projects, folders, channels and more—in real time as if you were having a conversation with your data itself.

Go deep on a specific query, ask follow-up questions, and pivot your investigation instantly, uncovering context and connections you might have otherwise missed. Even casual users of Dovetail can find answers in your customer data without having to figure out a complex set of filters or concepts.

Onboarding a new product engineer? Instead of overwhelming them with documentation, they can simply click around different projects in your Dovetail workspace and ask: "What are the most common usability issues reported for our mobile app?" Contextual chat provides immediate, contextually relevant answers, accelerating their understanding.

Imagine a sales manager seeking to understand why a deal was lost. They could ask "What were the key concerns the prospect raised about our pricing model?" Chat instantly surfaces reasons with accuracy and specificity to help inform what to focus on.

Quick search: natural language discovery, instantly

We’ve redesigned the search experience to be cleaner, more powerful, and more intuitive—and significantly faster. You can now apply filters using natural language, making it even easier for everyone—regardless of how frequently they use Dovetail—to gather the intelligence they need to make more data-backed decisions.

Our improved search takes the power of semantic understanding and applies it to your entire Dovetail workspace. Use natural language queries to instantly pull in the most relevant data, insights, and projects. Simply type what you’re looking for in plain language, and Dovetail will surface the information you need.

Ask Dovetail in Microsoft Teams & Slack: insights where you work

New and improved integrations with Teams and Slack bring Dovetail insights to where teams already work.

Now, in addition to Ask Dovetail being available in Slack, it is also available in Microsoft Teams. Teams can access and share insights directly in Teams, without even needing a Dovetail account.

Ask Dovetail also offers programmatic audio digests to keep teams updated on what matters most by bringing the literal voice of the customer to life, right where work happens.

We’ve also strengthened our partnership with Slack and introduced the new Ask Dovetail AI assistant. The Ask Dovetail AI assistant in Slack not only brings the voice of the customer to team conversations from your customer intelligence platform, but from relevant team discussions from within Slack as well. Get all of the context you need, without leaving the conversation. Supercharged AI analysis: make sense of feedback faster than ever

Magic insights: automated insight reports

We’re thrilled to announce a brand new instant way to organize and present valuable insights. Magic insights enables your team to automatically generate structured, actionable insight reports from your project (and Channels) data. Whether it’s synthesizing customer interview transcripts, analyzing open-ended survey responses, or identifying key themes in support tickets, magic insights does the heavy lifting, presenting you with clear, ready-to-share insights reports.

Magic summaries: get takeaways tailored to your needs

We’ve made magic summaries more powerful and customizable to your specific needs. What was once a chronological summary of your call or document, magic summaries now lets you customize your output to fit your team’s needs. Select from frameworks like usability test, customer call, sales (SPICED), get a high-level summary and actions, or a breakdown by topic, and more, to align perfectly with the needs of different teams or projects, from informing sales strategies to guiding product development and executive reporting.

Let’s say a PM or designer is running a series of usability tests. Once their calls are uploaded to Dovetail, they can select the usability test framework and get a coherent breakdown of each testing session. Perhaps your sales team wants to close more deals. They can use the SPICED framework and get the context they need to make more strategic decisions, faster.

With magic summaries, hours of customer conversations are transformed into clear, actionable takeaways instantly. Instead of scrolling through a two-hour transcript or reading a chronological recap, magic summaries highlight the key themes from your calls, feedback, or interviews so your team can understand what matters faster.

Translation (beta): seamless global collaboration

Translation is now available in beta in Dovetail for customers on our premium plans. Translation makes it possible for global teams to collaborate, share insights, and make better decisions across different geos and regions.

Dovetail now automatically translates transcripts and magic summaries across 75 languages. Whether you have remote sales teams in different countries or are conducting research with participants globally, language doesn’t need to be a barrier to understanding your customers.

Improved transcription: accuracy you can rely on

We’ve partnered with AssemblyAI—leaders in speech-to-text transcription—to enhance our transcription capabilities. With these enhancements, you can expect more flexible and accurate transcriptions that reduce Word Error Rate by 30 percent overall, with further reductions in miss-detection rates for specialized industry terms and specific named entities.

What does this mean for the way you work in Dovetail? Transcriptions will be more accurate and easier to follow with clear delineation between different speakers, while also driving more accuracy and ease when transforming transcripts into assets like summaries, reels, and insights.

Optical Character Recognition: unlock insights from any PDF

OCR makes it possible to analyze any PDF document. It detects text in scanned and image-based text documents, now making them searchable within Dovetail.

Market research reports, whitepapers containing crucial customer feedback, and other previously inaccessible data can be easily analyzed and integrated into your customer analysis efforts. Previously, 46 percent of PDF documents uploaded to Dovetail weren’t able to be analyzed—OCR changes that. Channels improvements: more integrations, more control, better insights

New Integrations: centralize feedback from more sources

We’re expanding the reach of Channels with new integrations for key platforms like the Google Play Store, Apple App Store, G2, and Pendo. Now, you can seamlessly stream real-time feedback from product reviews, app store comments, software ratings, and in-app usage data directly into Dovetail. Connect these channels to centralize all your critical customer signals in one place, allowing you to track bugs, identify emerging trends, and prioritize feature requests without switching between multiple tools.

Topics: smarter categorization, deeper insights

AI-powered topics automatically groups related feedback into clear and coherent themes. Now, we’re giving you even more control with the ability to refine these topics using custom titles and descriptions. This allows for a faster and more focused way to uncover what truly matters to your customers, without getting lost in the noise of individual feedback points. Drill down into specific feedback categories for deeper analysis of underlying trends and issues with ease.

Magic insights in Channels: actionable reports from continuous feedback

The power of magic insights now extends to Channels. Directly from your continuous feedback streams, you can generate actionable reports with a simple prompt. Imagine asking Dovetail to "Summarize the top 3 usability issues mentioned in the last month of app store reviews." Dovetail will instantly pull relevant evidence, analyze the feedback, and generate a structured, citation-backed summary—perfect for informing product roadmap decisions, prioritizing bug fixes, or reporting on key customer concerns.

Recruit in open beta: find the right participants, faster

Gain access to over 3 million research participants directly from Dovetail’s participant pool. Recruit allows you to manage the entire research process—from sourcing and screening participants to scheduling sessions and managing participant data—all within Dovetail. No more juggling multiple tools or dealing with cumbersome handoffs. Now you can recruit, schedule, and talk to your customers seamlessly, running research from start to finish within Dovetail.

Looking forward: Virtual Expert —the future of customer intelligence

We’re excited to offer a sneak peek into our future with Virtual Expert.

Imagine bringing a “customer expert” into your Zoom calls—someone who knows everything there is to know about your customers. Virtual Expert is your AI-powered customer advocate. It embodies the collective knowledge of all your customer data within Dovetail, helping to inform your decisions in real time. During product brainstorming sessions, user testing, or sales strategy discussions, Virtual Expert can provide instant insights, highlight relevant customer feedback, and help you validate assumptions directly within the conversation. Answer questions on the fly, test product ideas against real customer pain points, coach teams in real time, and ensure that the voice of the customer is always present. More coming soon—watch this space!

From contextual chat to new ways to interact with and report on your data, and our upcoming Virtual Expert, at Dovetail, we want customer insights to be woven into the fabric of decision making. The future is about how deeply you know your customers. It’s about becoming an intelligent company—and we want to help you make customer intelligence your greatest strategic advantage. The future belongs to those who truly understand their customers. It’s about becoming an intelligent company—and we’re here to help you make customer intelligence your greatest strategic advantage. Discover more on our launch page.