Channels—product feedback made simple for PMs

Being a product manager is a demanding gig. You’re the conductor of a complex orchestra, balancing user needs, business goals, and technical feasibility. One of the most crucial, yet often overwhelming, parts of your role is understanding what your customers are actually saying. Feedback pours in from every direction—support tickets, surveys, app store reviews, in-app feedback. Sifting through it all to find the signal in the noise—the actionable insights that will truly move the needle for your product—can feel like a full-time job in itself.

Channels transforms the way you interact with customer feedback, turning it from a daunting deluge of data into clear, concise, actionable understanding that can help you quickly prioritize and take action. It’s for any team wanting to uncover real-time, actionable insights from continuous user feedback.

We launched Channels last year, and now with our latest launch we’ve made it even easier to categorize and understand themes from your data with AI-powered topics and we’ve built in a new instant way to organize and present valuable insights with magic insights.

We’ve also added a number of integrations so you can automatically get real-time feedback from Google Play and Apple App Store reviews, and G2, as well as your in-app feedback from Pendo. Filter by a number of parameters to drill into specific feedback areas, and get the full picture, fast.

This isn’t just about collecting feedback—it’s about unlocking a whole new level of understanding your customers and their experiences with your product.

Why Channels matters for PMs

Automated feedback aggregation: your single source of truth

Juggling multiple platforms to piece together the customer story is a productivity killer. Channels eliminates this headache by seamlessly integrating feedback from all your key sources—Zendesk and Intercom support tickets, your valuable Google Play Store and Apple App Store reviews, and even rich in-product data from Pendo. This comprehensive view provides you with a true 360-degree perspective of customer sentiment, all within Dovetail.

No more context switching, no more manually exporting and collating data. Channels automatically streams this information in real-time, ensuring you’re always looking at the most up-to-date picture of what your users are saying. With enhanced filters and real-time data, you can now focus on the feedback that truly matters, drilling down into specific segments, timeframes, or product areas with total ease.

AI-powered insights and topics: uncover the "why" faster

Simply collecting feedback isn’t enough—seamlessly categorizing it into a format that enables you to make sense of it is key to truly understanding your customers.

With AI-powered topics, relevant feedback gets automatically grouped into clear and coherent themes. Avoid the hassle of manual tagging and categorizing your data—Channels does the heavy lifting for you. But you always stay in control. Refine topics where necessary using custom titles and descriptions. Finetuning in this way helps Channels’ AI to learn how to further sort your data in a way that makes sense to you. Let the AI work for you and uncover what’s truly important without getting lost in the sheer volume of data.

And now with magic insights, you have an instant way to organize and present your valuable insights. Need to justify prioritizing a specific feature request? Want to understand the overall sentiment around a recent product update? With magic insights, you can simply type a prompt, and Dovetail will intelligently pull evidence from your diverse feedback sources—app reviews, support tickets, surveys, and more—to generate structured, citation-backed summaries. These ready-to-share documents are perfect for team alignment, product planning, and executive reporting, transforming raw feedback into actionable intelligence with nearly zero effort. 

Imagine automatically generating feature requests, PRDs, or comprehensive Voice of Customer reports directly from your feedback data—complete with supporting evidence. This is the power of magic insights.

From feedback to feature prioritization

Let’s say you’re a PM working on a productivity app. You’re getting feedback from multiple sources. Through Zendesk, users are submitting tickets about difficulty sharing documents with collaborators. Meanwhile on the Google Play Store, reviews mention frustration with the limited storage on the free tier.

Without Channels, you’d have to manually sift through these different platforms, trying to piece together the common thread. But with Channels, all this feedback is automatically aggregated and categorized for you. Get a clear picture of what your customers are saying without having to painstakingly navigate feedback across different platforms.

Now let’s say you’ve just released a new feature in your app. You want to understand how customers are responding to it. With Channels you get real-time feedback analysis from your high volume, always-on feedback—all aggregated in one place so that you can get an instant pulse on customer sentiment. Fix bugs, address feedback faster, and guide your product roadmap in a direction that you know is aligned with what your customers actually want. You can even trace feedback and requests back to the original users who made them. Close your feedback loop by notifying users about product fixes or requested features that have been shipped.

Channels empowers you to move faster, make more informed decisions, and ultimately build a better product for your users. It isn’t just another feedback tool—Channels is a fundamental shift in how PMs can understand, frame feedback, and act on the voice of their customers. By automating the aggregation of feedback from all your constant streams of customer feedback, and leveraging the power of AI to categorize meaningful insights and surface trends, Channels simplifies the entire feedback process. It frees you from the time-consuming task of manual analysis, allowing you to focus on what you do best: strategizing, prioritizing, and building an amazing product that truly resonates with your users.

Ready to stop feeling overwhelmed by feedback and start turning it into your competitive advantage? Leverage the power of Channels. Stay on top of what your customers are saying, make data-driven decisions with confidence, and move faster on the product improvements that truly matter. Explore Channels today and experience the simplicity of product feedback, finally made easy for PMs. Learn more about Channels or request a demo today.