Insight Out Conf 2025: April 23-24 San Francisco and onlineGet tickets
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How customer insights drive innovative product design at Autodesk

Great products are built by designers that deeply understand their users.

From software to blenders, smartphones, cars, and beyond—designers lead the exploration of complex problem spaces, uncovering pain points and use cases to design solutions that delight. At the heart of the craft, is empathy and a deep understanding of customer needs. But in a world where teams are drowning in customer feedback, how can designers quickly cut through the noise and build solutions that drive real impact for their users and the business?

Join Autodesk Principal UX DesignerJessie Chen to learn how her team integrates customer insights at various stages of the design process to deliver innovative solutions her customers love. A case study on blending foundational design principles with customer research with plenty of practical examples to learn from—if you're seeking to forge a more customer-centric product development process, this is for you.

You’ll learn how the team at Autodesk:

  • Leverages past research in their insights hub to shape their roadmap and guide early design workflows

  • Builds and executes concept tests to quickly validate solutions and align stakeholders around the voice of the customer

  • Maximizes their business impact through data-driven decisions backed by customer insights

Don’t miss this opportunity to learn how to turn customer insights into impactful solutions that customer will love!

Can’t attend the live session? No worries! Register now to receive the recording after the event.

Extra reads you’ll love!

  • Read our latest blog

  • Stay up to date with our changelog

  • Start your learning journey with Dovetail Academy

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Your speakers

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Jessie Chen
Principal UX Designer, Autodesk
Event speaker image
Alissa Lydon
Head of Product Marketing , Dovetail

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