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Unlock the power of qualitative proto-personas

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Unlock the power of qualitative proto-personas in understanding the “why” behind what your customers buy! Join Sara Riedel, Associate Director of Research, and Ethan Newburger, UX Researcher and Designer at ZoCo Design as they walk you through the process of creating proto-personas, highlight ways you can incorporate this process into your own work, and what you can do with proto-personas once you have them.

Learn how to understand the "why" behind what customers buy!

Join Sara Riedel, Associate Director of Research, and Ethan Newburger, UX Researcher and Designer at ZoCo Design as they walk you through the process of creating proto-personas, highlight ways you can incorporate this process into your own work, and what you can do with proto-personas once you have them.

Date & Time: Thursday, May 30th, 9:30 – 10:35 am PT

In this session, you'll explore:

  • How proto-personas can enhance understanding of both current customers and potential new audiences.

  • Effective methods for creating and refining proto-personas, and how these methods inform product development, marketing, and other business strategies.

  • What steps are involved in integrating proto-personas into broader team initiatives, and how validation at scale ensures their accuracy and relevance to the target audience.

Can’t attend the live session? Register now to receive the recording after the event.

Speakers

  • ​Moderator: Jeremie Gluckman, Community Lead at Dovetail​

  • Panelist: Sara Riedel, Associate Director of Research, ZoCo Design

  • Panelist: Ethan Newburger, UX Researcher and Designer, ZoCo Design

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