Eucalyptus dreams, builds, and runs digital healthcare companies. Over 250,000 patients trust their five healthcare brands, including men’s healthcare brand Pilot, women’s fertility and telehealth service Kin, skincare brand Software, sexual wellness company Normal, and women’s weight loss brand Juniper.

Eucalyptus’ brands, known as “digital clinics,” specialize in areas that can be stigmatized in a traditional healthcare system. The innovative organization takes product development very seriously, so naturally, customer intelligence plays a huge role. Read on to learn how Lyena Fi, Senior Product Manager, and the Eucalyptus team are revolutionizing healthcare through customer closeness—made possible by Dovetail’s centralized platform.

Eucalyptus rapidly evolves its digital clinics to enhance customer experience, relying on a centralized platform to organize, secure, and make customer intelligence accessible. This cross-functional approach ensures that insights, such as data on side effects, are easily accessible to product, medical, and marketing teams.

This enables the development of targeted interventions, specialized advice, and informed customer communications. Additionally, with customer intelligence stored permanently in Dovetail, the team can continuously revisit and refine their customer experience by reviewing past interviews and building on what they already know.