All your customer insights in one place
Analyze customer data. Manage and share insights. Build products people love.
Speed up your analysis
Turn customer data into needs and pain points. Transcribe, analyze, and uncover themes fast.
Stop repeating research
Store and search years of research in one place. Give stakeholders everything they need to make better decisions.
A solution that actually scales
Expand research across your organization with customization, security, and compliance features built with enterprise in mind.
Speed up your analysis
Turn customer data into needs and pain points. Transcribe, analyze, and uncover themes fast.
Stop repeating research
Store and search years of research in one place. Give stakeholders everything they need to make better decisions.
A solution that actually scales
Expand research across your organization with customization, security, and compliance features built with enterprise in mind.
Fast and accurate analysis
From customer interviews to product feedback, Dovetail helps you uncover insights with fast, accurate, and flexible software that works for all teams.
Quick setup
Get started by importing existing findings from all of your files and folders all at once from Google Drive, Zoom, and more.
Accurate transcription
An advanced speech engine for reliable transcripts across topics, industries, and accents.
Highlights
Select and highlight paragraphs, sentences, or words to categorize with tags.
Tag boards
An advanced speech engine for reliable transcripts across topics, industries, and accents.
Collaborative analysis
Use canvas to affinity map highlights as a team and find themes together.
Automated analysis
Identify themes and key takeaways in your data with sentiment analysis, thematic classification, and summarization.
Document analysis
Import, analyze, and store your files, presentations, images, videos, and other documents.
Charts
Visualize your data in a quantitative manner using our 4 different chart layouts.
Structured data
Create custom fields to organize data by key attributes like name, age, and more.
Project readme
Add a readme to capture your goals, hypotheses, research plan, and other useful context.
Bulk edit
Select multiple notes, tags, and insights, and edit them at all once.
Custom vocabulary
Add specialized or context-specific words to expand your transcription’s vocabulary.
Speaker detection
Automatically detect multiple speakers from your file. Add and rename speakers.
Synced playback
Follow along with your video transcript while you listen to the recording.
Full-text search
Search text in videos, documents, and files to find exactly what you’re looking for.
Editable transcripts
Redact, split monologues, and tidy transcripts with full text editing capabilities.
Video processing
Support for standard file formats including MP4, MOV, MPEG, MP3, M4A, and more.
Sentiment analysis
Machine learning automatically tags sentences for you in over 12 different languages.
Research at scale
Scale and standardize research across your organization. Empower your entire organization to bring your customer into every decision.
Custom templates
Standardize research across your organization by setting up project templates that includes fields, tags, and more.
Access control
Manage user roles and control individual permissions on folders and projects to protect confidentiality or participant privacy.
User groups
Quickly grant access to folders, projects, tag boards, and extensions by user groups that you create and manage.
OpenID-based SSO
Single sign-on support via OpenID Connect, available in leading identity providers.
Workspace tags
Create global tag boards and fields that span projects across your workspace.
Project readme
Add a readme to capture your goals, hypotheses, research plan, and other useful context.
Notifications
Stay up to date with the latest project changes with email notifications.
Viewer users
Invite unlimited stakeholders to consume your customer insights at no extra cost (on some plans).
Analytics
Measure engagement and demonstrate the impact of insights in your team.
Get stakeholder buy-in
Help your team convince stakeholders and bring them along the journey with easy to surface research insights.
Evidence-backed insights
Connect insights straight back to the source by referencing evidence like notes, tags, and video highlights.
Highlight reels
Stream a playlist of all video and audio highlights for any of the tags created.
Public sharing
Share insights with stakeholders who don’t yet have a Dovetail account.
Comments and mentions
Discuss customer data and insights, and agree on the next steps as a team.
Analytics
Measure engagement and demonstrate the impact of insights in your team.
Highlights
Select and highlight paragraphs, sentences, or words to categorize with tags.
Powerful search
Explore the contents of your presentations and reports to find the insights you need.
Integrations
Import content from Google Drive and Zoom, and embed Figma, Miro, and more.
Charts
Visualize your data in a quantitative manner using our 4 different chart layouts.
Views
Visualize your data in 5 different views; board, table, canvas, grid, and list layouts.
Feeds
Curate content and notify relevant stakeholders in your custom home.
Presentation mode
Present insights on the big screen with a beautiful presentation mode and public sharing.
Craft a home for insights
Store customer research, feedback, and insights in one place and empower your team to put the customer first.
Custom home
Control the stakeholder experience by customizing your workspace home, providing instructions, or featuring specific projects.
Powerful search
Explore the contents of your presentations and reports to find the insights you need.
Evidence-backed insights
Connect insights straight back to the source by referencing evidence like notes, tags, and video highlights.
Feeds
Managers can set up and configure feeds for the team to help surface new and noteworthy content to decision makers.
Viewer users
Invite unlimited stakeholders to consume your customer insights at no extra cost (on some plans).
Full-text search
Search text in videos, documents, and files to find exactly what you’re looking for.
Customize projects
Use projects how you like—disable and reorder notes, tags, insights, highlights, and charts.
Charts
Visualize your data in a quantitative manner using our 4 different chart layouts.
Embed links
Preview links from the tools you use including Figma, Google Docs, Vimeo and more.
Presentation mode
Present insights on the big screen with a beautiful presentation mode and public sharing.
Highlight reels
Stream a playlist of all video and audio highlights for any of the tags created.
Tailor the experience for your team
Build your company-wide insights hub to scale knowledge across your organization and get your whole team involved.
Collaborative analysis
Use canvas to affinity map highlights as a team and find themes together.
Customize projects
Use projects how you like—disable and reorder notes, tags, insights, highlights, and charts.
Notifications
Stay up to date with the latest project changes with email notifications.
Comments and mentions
Discuss customer data and insights, and agree on the next steps as a team.
Embed links
Preview links from the tools you use including Figma, Google Docs, Vimeo and more.
Connect insights to action
Give your findings the attention they deserve by putting them where your stakeholders are with integrations including Notion, Confluence, and Productboard.
Custom home
Welcome stakeholders by featuring specific projects or providing instructions.
Viewer users
Invite unlimited stakeholders to consume your customer insights at no extra cost (on some plans).
Project readme
Add a readme to capture your goals, hypotheses, research plan, and other useful context.
Structured data
Create custom fields to organize data by key attributes like name, age, and more.
Workspace fields
Set up custom fields across your workspace to add structure and get your team started sooner.
Workspace tags
Create global tag boards and fields that span projects across your workspace.
Project templates
Standardize how you conduct customer interviews, usability testing, and more.
Analytics
Measure engagement and demonstrate the impact of insights in your team.
Evidence-backed insights
Maintain traceability with references to evidence collected during analysis.
Evidence-backed insights
Connect insights straight back to the source by referencing evidence like notes, tags, and video highlights.
Powerful search
Explore the contents of your presentations and reports to find the insights you need.
Flexible editor
Tell a compelling narrative with multi-column layouts, videos, images, and sticky notes.
Customize projects
Use projects how you like—disable and reorder notes, tags, insights, highlights, and charts.
Highlight reels
Stream a playlist of all video and audio highlights for any of the tags created.
Embed links
Preview links from the tools you use including Figma, Google Docs, Vimeo and more.
Presentation mode
Present insights on the big screen with a beautiful presentation mode and public sharing.
Analytics
Measure engagement and demonstrate the impact of insights in your team.
Keep data safe and secure
Our platform is backed by industry-standard security, reliability, and privacy controls to ensure that your data is available and secure.
OpenID-based SSO
Single sign-on support via OpenID Connect, available in leading identity providers.
Access control
Manage user roles and control individual permissions on folders and projects to protect confidentiality or participant privacy.
EU & USA data hosting
New workspaces can choose to host their data in Europe or the United States to comply with local data regulations.
SOC 2 Type II
Established mitigation of risks related to security, availability, and confidentiality.
Optional HIPAA add-on
Our optional HIPAA solution provides access controls and features to help manage PHI, such as advanced restrictions on sharing, access, and data exporting.
Encrypt in transit and rest
All data is encrypted in transit via TLS 1.2 and at rest with AES-256 encryption.
Managed users
Ability to provide and revoke access to roles, and manage active user sessions.
JIT provisioning
Leverage domain-restricted sign up to provision user accounts as they need access.
Domain allowlisting
Restrict user provisioning to verified email addresses at your approved domains.
GDPR-ready
Dovetail adheres to the EU’s GDPR legislation on storage and deletion of user data.
Security reviews
Regular data backups, testing, and encryption, along with other cloud security techniques.
Key resources
Here are some important resources about our legal, security and privacy policies to help get you started with Dovetail.
Legal and agreements
Master Subscription AgreementUser Terms of serviceData Processing AgreementMutual Non-Disclosure AgreementData security and privacy
Security, reliability, privacy, and compliance is at the heart of everything we do at Dovetail. Your data’s safety and privacy are woven into our daily processes. Visit our trust center for details, real-time monitoring, and supporting documentation including SOC2 Type II, HIPAA, and Penetration tests.
See trust centerMeet our customer success team
Our dedicated customer success team is here to help build solutions, support change management, and scale your organization’s practice.
Dan Smith
Customer Success Manager
Cassie Haughey
Customer Success Manager
Haley Fiorentino
Customer Success Manager
Chris Buckley
Customer Success Manager
Our invite-only Slack is where you build products people love alongside leading teams. Get support, share ideas, and figure things out together.
Request an invitation to the Dovetail Champions Slack.
You’re in good company
See how the Fortune 500 are using Dovetail to instantly scale customer knowledge and insights across their organizations.
Jared Forney
Research Operations Principal
"Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way."
Read story
Okta securely scales customer insights across 30+ teamsTechnology
San Francisco, USA
6,000+
Natalie Rowland
Lead Researcher
"Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable."
Read story
Atlassian champions the customer at a global scale with DovetailTechnology
Sydney, Australia
8,000+
David Turell
Head of New Product Design
"As we’ve grown the projects inside of Dovetail, we’ve grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team contribute research to the larger organization."
Read story
Dovetail fuels world-class research at Harvard Business PublishingPublishing
Brighton, USA
600+
Sara Lessing
Cytiva
Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail.
Marc Hofmann
zevDesk
Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.
Robin Faigmane
PayMongo
Dovetail is easy to use and helps you analyze research. It changed how I conduct and analyze my qualitative research.
Katherine Agnew
Gartner
Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.
Will Gregory
Lighthouse
Dovetail is intuitive and has great features. It really helps me organize research data, and share and collaborate.
Elle Beebe-Tron
Change.org
The features offered are amazing. Analysis and repository is something I wish I knew about, or had access to, earlier in my research career.
Luis Valencia
Smart
Great UI, UX for video managment, tag management, and having 85+% accurate transcription is super helpful in research analysis!
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