BlogTips and tricks

Five templates to streamline product feedback

Published
11 April 2023
Content
Ally Kendall
Creative
Tia Alisha
From customer support tickets to churn analysis, turn your product feedback into insights for your whole team.

Gathering feedback from your customers is key to creating products they’ll love. It gives you an idea of what’s working and where you can improve. The problem is—creating meaning from fragmented feedback can be hard—especially when you don’t have a structured approach.

Enter the Dovetail community. We’ve created a list of five community templates that will help you turn that scattered feedback into insights that your team can use. Install a template, import your data, and start finding themes. Let’s dive in.

First up, the product feedback template is perfect for gathering all sorts of feedback. It gives you a framework for analyzing customer interviews, in-product feedback, and surveys over time. Use the tag board to start identifying general themes, such as pricing or navigation, and then dive deeper by tagging specific opportunities and frustrations.

Use product feedback template
Connect themes across all of your product feedback in one place.
Connect themes across all of your product feedback in one place.

Support tickets provide valuable insights into the issues customers are experiencing with your product. Our customer support ticket template helps you identify the most critical issues by tagging themes and sentiment. You can even organize tickets by period to uncover patterns over time.

Track patterns in support tickets over time to focus on the most important friction points.
Track patterns in support tickets over time to focus on the most important friction points.

If you want to understand your app store feedback, our app store feedback template is for you. Reviews and ratings on app stores offer a wealth of information about your product. This template allows you to create a single source for feedback from both app stores to identify patterns in both positive and negative feedback.

Explore iOS and Android app feedback in one place—then share it with your team.
Explore iOS and Android app feedback in one place—then share it with your team.

Voice of the customer (VoC) describes all feedback and input from customers, including surveys, support tickets, social media comments, and more. Our voice of the customer template helps you analyze it in one place. Use it to create beautiful and engaging insights that you can share with your team.

Create beautiful VoC reports that you can share with your team directly.
Create beautiful VoC reports that you can share with your team directly.

Last but not least, our churn analysis template allows you to prioritize opportunities to reduce other customers from churning, including breaking up regrettable and non-regrettable churn so you can focus on what will make a difference.

Group your churn reasons by type to keep your team focused on the biggest gaps.
Group your churn reasons by type to keep your team focused on the biggest gaps.

Use these templates to streamline your product feedback, stay organized, and gain valuable insights that can help you create products that meet the needs and expectations of your customers. Plus, discover lots more in the Dovetail community.

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