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Dovetail + Slack: Bringing customer insights closer to where teams work

Published
21 February 2025
Content
Tessa MaranoNina Lacy

At Dovetail, we’re always looking for ways to make it easier for teams to access, understand, and act on customer insights. We know that the best decisions are made when teams have the full customer context at their fingertips. That’s why we’re excited to introduce our new Ask Dovetail AI assistant in Slack, designed to seamlessly bring customer insights into everyday team conversations.

We’ve always been driven to help teams harness the power of customer insights to make smarter, faster decisions. Our customers use Dovetail to centralize, analyze, and act on user feedback, but we know that insights and discussions can sometimes get trapped in research repositories or in team communication channels. With our new Slack integration, we’re taking a big step toward making customer knowledge even more accessible, ensuring that every team—from Product and Design to Research and Customer Experience—can easily integrate real customer knowledge into daily workflows.

While Ask Dovetail lets you ask questions in Slack and instantly receive evidence-backed summaries from your insights hub, now, with Ask Dovetail AI assistant in Slack, relevant team discussions from within Slack are brought into responses. Get all of the context you need, without leaving the conversation.

Access all of your customer knowledge, right in Slack

Having to switch back and forth between tools can slow your team’s workflow. Our Ask Dovetail AI assistant in Slack was built to keep every customer-related conversation at your fingertips. This new integration not only brings the voice of the customer to team conversations from your insights hub, but from team conversations within Slack as well. Here’s how it’s been designed to help teams:

  • Bring customer knowledge into every conversation—with a simple Slack command, get real-time answers to the most pressing customer-related questions.

  • Combine insights with team conversations—retrieve relevant customer insights alongside your discussions, ensuring decisions are always backed by data.

  • Unlock one-to-one chats—open up a private sidebar so you can have a solo conversation with Dovetail. Think of it like single-player mode for Ask Dovetail.

  • Make better, faster decisions—having quick access to customer sentiment, research and discussions means every decision is informed, reducing guesswork and making sure every decision is aligned with customer needs.

Ask customer questions, get answers instantly 

Your Ask Dovetail AI assistant in Slack exists to give you answers to all your burning customer questions.

Maybe you’re a designer wanting to get a quick customer insight to make your next design decision. Maybe you’re a product manager who wants to gain customer context for roadmap. Or maybe you’re a sales person wanting to know what conversations the team has had with a certain prospect.

Here are some questions your team could ask your Ask Dovetail AI assistant in Slack:

  • A designer might ask “How are people responding to our new dark mode feature?” to get instant feedback on a new design change.

  • A product manager might ask “What do people think of our new AI features?” or “what issues are customers experiencing with our navigation?” to identify issues and opportunities for their next sprint.

  • A sales team member might ask, “What are our latest discussions around [prospective customer name] uncovering?” to gain more context on where pipeline conversations are at.

Always on hand to help

We know that many of our customers rely on Slack for getting their work done. Now, instead of leaving Slack to search for insights or wading through mountains of discussions, teams can get everything they need answered, without leaving the conversation.

Whatever the question or query, your Ask Dovetail AI assistant in Slack is like a helpful intern, bringing you the answers you need to build customer context, when you need it most. 

Try it today

Ask Dovetail AI assistant in Slack is designed to help every team bring customer knowledge and discussions into every conversation they have, align on customer needs and make better decisions.

And it's available now! We’re excited to see how our community uses it to bring customer insights closer to decision-making.

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