Curating insights for seamless collaboration

At its best, the research function is a key player in decision-making, embedded in every team and actively driving a customer-centric approach across the enterprise. However, it's often overlooked, seen as a mere formality in launching features and products based on gut feelings or office politics.

In a recent discussion with two of our Champions at Mayo Clinic and Instawork, we explored how well-curated research results result in better collaboration. Watch the entire session by clicking the link below, or learn how leading researchers build meaningful partnerships with their teams.

Explore the conversation: Curation at scale: Learn how Mayo Clinic and Instawork drive research impact

Curation as a strategy

Mayo Clinic seeks to elevate qualitative findings, so they envision their repository as more than just a storage unit; they liken it to a museum. By adopting this analogy, they aim to bring the joy of exploration to stakeholders, offering them curated areas to delve into the wealth of research findings. Imagine research collections as curated museums of findings, each holding a unique narrative. These curated spaces allow stakeholders to explore user research findings that their dedicated team has synthesized, organized, selected, and presented.

For the team at Mayo Clinic, Dovetail isn't just a customer insights repository tool. It's a collaborative platform, evolving into a curator's paradise that unlocks insights beyond individual projects, inspiring new ways of thinking and problem-solving. The collections within Dovetail are not just data points; they are meticulously curated insights and publications comparable to exhibits in a museum.

Hear from Kristelle and Emi in the highlight reel below.

Extending research further

As research practitioners, Emi and Kristelle understand the challenge of extending research beyond individual teams. Their strategies involve breaking down silos, encouraging researchers to think beyond their product boundaries. A byproduct of this approach reduces the risk of duplicating existing research.

Dovetail is the bridge, allowing teams to share valuable insights across products and portfolios seamlessly. The quantity of data in Dovetail can be overwhelming at first glance. To address this, they've implemented strategies to guide stakeholders and limit the initial sense of information overload. Direct links to specific insights, embedded videos within final reports, and related links at the end of each help guide stakeholders through the repository, making their exploration more intuitive and less daunting. In addition, because the content is accessible and searchable across the enterprise, the risk of overlapping research projects is eliminated. Empowering teams with the right level of access at the right time ensures a customer-centric approach.

Empowering teams and scaling knowledge

Emi and Kristelle have pulled together expert guides and video tutorials to equip teams with the skills to unleash the full potential of their research repositories. They're not just curators but enablers, ensuring that every team member can navigate and contribute seamlessly. They are effectively enabling teams to develop customer-centricity at scale.

With this approach, Dovetail is not just a repository; it's a collaborative space that empowers teams to conduct self-serve searches and discover valuable insights independently. Dovetail is a strategic asset that enables the scaling of knowledge within an organization. Intawork and Mayo Clinic are on a mission to create a culture where research is not confined to individual projects but becomes a collective force driving innovation across the entire company. As they continue to refine their curation strategies and empower teams, they're excited about the boundless possibilities Dovetail opens up for collaborative growth.

Conclusion

In the world of continuous product discovery, Dovetail has emerged as more than a repository; it’s a curator’s haven, a collaborative space, and a catalyst for organizational innovation. Curating insights allows for further research. Together, we’ll shape a future where knowledge knows no boundaries and customer insights are a part of the fabric of companies that have clarity on what to build next.

Want to keep the conversation going? Connect with Emi and Kristelle in the Dovetail Champions Slack.