Social Media Manager

Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.

Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco.

Are you passionate about creating captivating video content and igniting conversations online? In this role, you'll dive deep into crafting engaging content that resonates with our audience, amplifying our brand's presence across social media platforms.

Who you’ll work closely with

Caitlin Burns
Content Lead
Tom Mansfield
VP of Marketing
Alissa Lydon
Product Marketing Lead

What you’ll do

  • Audience engagement and growth. Excite and expand our follower base by producing content that captures attention and encourages interaction. Stay ahead of social media trends to tailor our content strategy for maximum impact and engagement. Experiment with different content formats to find the right mix for our audience.

  • Copywriting. Write persuasive and on-brand copy for social media posts, capturing our brand's voice and values.

  • Manage our social content creation. Operationalize the creation of dynamic and immersive video content for our social media platforms. Collaborate closely with the marketing and product teams to ensure our videos showcase our product's best and newest features.

  • Innovative our product stories. Transform product updates and features into compelling narratives through creative social media campaigns that resonate with our audience.

  • Content remixing. Repurpose existing content from diverse sources into fresh and captivating social media content, maintaining a consistent brand narrative.

  • Creative insights. Dive into analytics to uncover insights that fuel creative strategies, focusing on content performance and audience behavior.

Your background

  • Demonstrated experience in growing a channel: showcasing a portfolio of engaging and creative social media content.

  • Deep understanding of social media platforms: trends, and storytelling techniques, complemented by analytical skills for data-driven optimizations.

  • Strong communication skills: with a knack for creative content ideation and execution.

  • You thrive in a dynamic, fast-paced environment: adept at managing multiple projects and meeting deadlines independently.

All roles
Sydney, Australia
Full time
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Equity for everyone

Everyone’s an owner at Dovetail—receive equity options along with a competitive base salary.


Find your people. From running to go-karting, bouldering to surfing, there is a club for everyone.

Equal parental leave

We offer an inclusive framework of 20 weeks equal paid leave to support new parents.

Modern and pet friendly offices

Bring your pooch to our modern, ergonomic offices, plus enjoy organized monthly events.

Flexible work life balance

Whether you're a parent, student, or juggling a million things, we get it. While we're an office-first culture, we work together to make your schedule work for you.

Develop and grow

Take a course, attend a lunch and learn, or head to a conference! We love to support you any way we can.

Extra paid days off

Enjoy ad-hoc ‘KitKat days’ to take a step back and spend it however you like.

Health is wealth

Every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.

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