Date: Thursday, June 5, 2025 Time: 8:00 AM - 12:00 PM Location: NeueHouse Library Room, 6121 Sunset Blvd, Los Angeles, CA 90028 Breakfast provided with opportunity to network over lunch

Transform Customer Understanding into Product Excellence

Join fellow design leaders, product managers, and CX professionals for an immersive certification workshop that bridges the gap between customer voices and exceptional product experiences. Set in the creative atmosphere of NeueHouse on Sunset Boulevard, this hands-on session equips everyone—from beginners to experts—with tailored frameworks to translate research into actionable design and product decisions.

COMPREHENSIVE ALL-LEVELS WORKSHOP

Our innovative multi-level training adapts to your experience, whether you're establishing your first research practice or scaling sophisticated insights operations:

For Beginners:

• Architect a foundational voice-of-customer program that directly influences product decisions

• Develop consistent experience measurement frameworks across user touchpoints

• Master the essential mechanics of global fields and tags to organize research effectively

For Advanced Practitioners:

• Create unified customer journey maps across multiple touchpoints and methodologies

• Design scalable tagging frameworks that connect insights to your product roadmap

• Build powerful stakeholder dashboards that democratize customer understanding

For Everyone:

• Leverage AI to surface emerging patterns in customer sentiment and behavior

• Implement research templates used by leading design-forward organizations

• Create compelling insight narratives that drive organizational alignment

• Receive official Dovetail Certification at your appropriate skill level

Why Product & Design Teams Attend

Move beyond fragmented feedback and disconnected research. This workshop equips professionals at all levels with systematic approaches to capture the authentic voice of your customer and transform those insights into exceptional digital experiences. Interactive exercises allow beginners to establish strong foundations while providing experts with advanced techniques to scale their practice.

Limited Capacity - Reserve Your Spot Today

With personalized instruction adapted to your experience level and focused on real-world design and product challenges, space is strictly limited to ensure meaningful collaboration. Tickets to this professional development workshop are offered at $700, with rates for teams. Secure your certification opportunity now by registering your interest today.