Contributors

Hugh Good

Global Market Intelligence & Research Manager

Skills

[Customer research][Market research][Product development][Research methods][Surveys][User experience (UX)]

About our editorial process

At Dovetail, our mission is to create and share trustworthy content that helps everyone improve the quality of everything. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And most importantly, every word is checked by an expert before it’s published.

Our independent authors and reviewers include experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more. You can be confident what you read here is relevant, accurate, and high quality.

Articles written by Hugh
Why is the sales funnel important? How does it work? How should you use one?

23 March 2024

AI and market research technology: Researchers have been lucky over the last few decades, but has our luck run out?

3 April 2024

AI has arrived – What does this mean for market researchers right now?

3 April 2024

Reshaping the marketing and market research scene: Byron Sharp’s “How Brands Grow”

22 February 2024

Democratization of research: how technology is reshaping access to consumer research

3 April 2024

The impact of behavioral science on market research and consumer insights: from ‘Nudge’ to ‘Thinking, Fast and Slow,’ and beyond

3 April 2024

Beyond surveys: Innovative techniques in modern market research

2 October 2024

Mastering the PESO model: A guide to amplifying your PR and marketing impact

3 April 2024

Social media market research: Navigating opportunities and challenges

3 April 2024

Where next for market research in an AI world?

3 April 2024

Real-time market research: the impact of instant insights on decision-making

14 November 2024

Articles reviewed by Hugh
Unlocking the B2B customer journey: step-by-step guide

22 February 2024

What is structured data?

27 February 2023

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