Contributors

Hugh Good

Global Market Intelligence & Research Manager

Hugh has over 15 years of market research experience, many spent working in partnership with some of the world's largest market research agencies. Hugh has a Master's degree in Business Psychology from The University of Waikato in New Zealand.

Skills


[Market research][Customer research][Research methods][User experience (UX)][Surveys][Product development]

About our editorial process

At Dovetail, our mission is to create and share trustworthy content that helps everyone improve the quality of everything. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And most importantly, every word is checked by an expert before it’s published.

Our independent authors and reviewers include experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more. You can be confident what you read here is relevant, accurate, and high quality.

Articles written by Hugh
Real-time market research: the impact of instant insights on decision-making

14 November 2024

Articles reviewed by Hugh
How to do AI content analysis: A full guide

20 December 2023

What is structured data?

27 February 2023

Platform

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