Welcome to Dovetail

Dovetail is the AI-first customer insights hub that helps organizations automate data aggregation, discover insights, and drive customer-centric decisions.

With Dovetail, research, design, and product teams can store customer data in one place, analyze qualitative data to discover patterns and insights, and share research findings with the rest of their organization.

Dovetail exists to improve the quality of every thing. Dovetail centralizes feedback, helping you uncover insights, prioritize roadmaps, and stay compliant while enabling teams to put their customers first and make better decisions every day.

With Dovetail, you have the power to:

• Centralize insights from research projects and feedback tools.

• Find relevant insights to inform ideation and roadmaps.

• Uncover patterns in data with advanced analysis features.

• Build customer empathy in the wider product team.

• Ensure compliant data storage and processing.

Organizations like Canva, Atlassian, and Harvard Business Publishing leverage Dovetail to solve common challenges.

Projects are designed to fit into a researcher, designer or product manager's existing workflow after conducting a round of customer interviews, usability tests, or a survey.

Centralizing raw customer data

• High-density data like customer interviews, usability tests, industry reports, and sales calls can all be brought into a project and contribute to richer research output.

• Dovetail integrates with Google Drive, OneDrive, Zoom, and Zapier, so bringing customer data into Projects from your existing tool stack is seamless.

Making sense of themes in your data

• Raw data gathered after conducting customer research or receiving feedback can be analyzed and broken down into single quotes in a project.

• Raw video or audio files are automatically transcribed and summarized to break down long customer interviews or calls.

• Single quotes highlighted in transcripts create short video or audio clips, removing time-consuming editing software and processes.

Synthesizing and summarizing findings

• Analyzed data can be regrouped into themes on a canvas view. This is a whiteboard where you can collaborate with your team to map your single points, similar to Miro, or using Post-it notes.

• You can create a summary of your research from your synthesis, which can be created directly into a report within Dovetail.

• This report can contain a video or audio reel of short clips as a compelling way to bring your customer's voice to the forefront of your findings, connect recommendations to evidence, and gain trust and buy-in from your stakeholders.

Sharing and presenting your findings

• Outputs of customer research can be shared and presented to stakeholders directly from Dovetail to balance data ethics and responsible management of PII.

• If your organization uses Slack, Notion, Productboard, Atlassian (Jira, Confluence, or Trello), or Microsoft Teams, you can use our integrations to share your insights in tools that your stakeholders already work within.

Channels are designed to fit into a designer's or product manager's existing workflow when looking to gather real-time insights from high-volume feedback quickly and efficiently to build their product roadmap.

Centralizing raw customer data

• High-volume, low density feedback data like support tickets, NPS scores, in-app reviews, and app store reviews can all be synced into a purpose-built channel for that data type.

• Dovetail integrates with Zendesk, Intercom, Zapier, and so bringing customer data into Channels from your organization's existing tool stack is seamless. You can also import data from any other app via CSV imprt.

Identifying themes in your data

• Pieces of raw data imported into a Channel are used to automatically identify and group data into themes. These themes are organized under pre-defined high-level topics to help you quickly understand opportunities, pain points, and customer needs.

• To stay up to date with feedback related to a product, initiative or an area of accountability, you can define your own topics of interest. Work hand-in-hand with our engine to influence how themes are surfaced as they emerge into areas of interest defined by you.

• Create a new workspace at dovetail.com/signup

• Learn the basics in our Getting started with projects course in Dovetail Academy.

• Join our Dovetail community to share your knowledge, ask questions, and learn how people use Dovetail to improve research at organizations worldwide.

• Explore our customer stories to learn how other organizations are getting value from Dovetail.