Advancing your analysis
This course is ideal for researchers ready to go beyond the basics of analyzing their customer data. Level up your analysis by learning how to view your data in different ways and identify themes across customer segments.
Lessons
Lesson 1: Analyze different sources of customer data
Learn about other types of data you can bring into Dovetail.
Last updated18 February 2025
Duration4 min
Lesson 2: Segment your data with fields
Learn how to organize project data consistently with fields.
Last updated18 February 2025
Duration3 min
Lesson 3: Create tags to capture themes in projects
Learn how to organize, group and merge related tags in a project.
Last updated18 February 2025
Duration3 min
Lesson 4: Work with your data in different ways
Learn how to gain a new perspective of your data in projects.
Last updated18 February 2025
Duration5 min
Apply: Identify themes in customer segments
Apply what we've learned to segment customers and drill down on their needs with fields and tags.
Last updated3 February 2025
Duration4 min
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