Top UX audit tools [2025]

Your product might look great, but is it delivering the experience users expect? If you don’t run routine UX audits using the right UX audit tools, you may overlook critical issues that drive users away and hurt your bottom line.

A UX audit will give you the information needed to understand potential issues with your products and services so you can develop ways to improve.

The right software lets you run routine UX audits to uncover insights that guide your next actions and keep your customers satisfied in the long term. Discover the best tools for systematically evaluating the usability, accessibility, and overall of a product or service to identify areas for improvement.

What is a UX audit?

A is a user-centered evaluation process that systematically identifies user issues with a product. It evaluates , usability, , performance, and .

UX professionals lead the process, using tools and data to assess the product’s performance in real-world scenarios. The process highlights where users encounter friction or will likely abandon their journey. It also addresses more focused issues within specific parts of the product to enhance the overall .

When to perform a UX audit

Use UX audits at specific times or intervals to address goals or perform them annually for a comprehensive overview of the .

Alongside routine audits, a UX audit is often necessary under these conditions:

After a redesign or adding a new function
After a drop in retention or
After conducting a
To align your product with newly released guidelines
In response to ongoing negative feedback about your UX

Preparing for a UX audit

Take these steps to prepare for a UX audit:

Define your business goals to identify expected value.
Decide who will be involved and responsible for conducting the UX audit—will you hire an external team or keep it internal?
Identify the tools and KPIs that will provide the most accurate and relevant data.

How to perform a UX audit

UX audits can cover many features, and teams may combine several testing methods.

Start by evaluating your business goals and objectives. Define what you hope to achieve with the audit results and use those goals to guide your testing methods. Choose the KPIs you’ll use to measure success and identify the user journeys you’ll follow.

A thorough UX audit may include the following metrics:

Website and mobile analytics
Conversion rates and sales figures
and interviews

Who is a UX audit best suited for?

A UX audit can provide valuable insights for any business developing SaaS products, web applications, or mobile apps. It can be especially useful for businesses without internal or research teams, who can glean valuable about product usability and potential issues.

UX audits also ensure that planned or recently executed UX enhancements align with . Additionally, organizations planning a redesign can use audit results to .

What is a UX content audit?

A UX content audit evaluates product-related content within the broader user experience by creating an inventory of existing content and evaluating its usefulness. You then prioritize content changes to improve usability.

Your UX audit may reveal that users struggle to navigate your product due to unclear labels or confusing instructions. Your UX content audit will dive deeper to uncover specific issues, like inconsistent terminology or confusing CTAs. It provides targeted recommendations to resolve problems.

What is a UX competitive audit?

A UX can be part of a broader UX audit, but it serves a distinct purpose by focusing on analyzing competitors’ user experiences. It looks outward to reveal how your product compares to competitors in areas like usability features, innovation, and pricing.

A competitive audit can inform the broader UX audit, as you can use contextual insights to benchmark your offerings. These insights may include:

Industry standards or best practices your product lacks
Features or UX elements competitors use effectively
Where your product excels or falls short compared to others

What is a UI audit?

Both UI () and UX (user experience) audits involve evaluating a digital product. Conduct them independently or as part of a more comprehensive UX audit.

A UI audit specifically examines a digital interface’s digital elements to ensure consistency and adherence to brand guidelines. It can form part of a UX audit.

A UX audit, on the other hand, evaluates the entire user experience when using a digital product, often including the user interface. It examines the product’s functionality, usability, accessibility, and user journey.

A UI audit requires teams to assess a digital product’s visual components by breaking down each user interaction into design frames. These are then analyzed for consistency and aligned to give the user a seamless product interaction experience.

Auditors will consider:

Information hierarchy
Consistency of design components
Color usage
Typography
Icon choice
Layout
Overall aesthetics

Types of UX audit tools

UX audits are typically performed using software designed to collect and analyze specific data sets. You can use multiple tools to gain full insight into the or search for a comprehensive platform.

Look for the following features in any UX audit tool you choose:

Product or website analytics: for collecting quantitative product usage data and tracking key metrics like and user flow completion rates
: for collecting issue reports, UX feedback, and feature feedback
Customer support analytics: for auditing support conversations to identify trends in customer-identified UX issues
User session recordings and heatmaps: for adding context to product data to identify points of user friction

Top 10 UX audit tools

UX audit tools streamline processes, prevent mistakes, and enable you to deliver useful insights to stakeholders faster. Choose one or multiple tools that can help you routinely conduct successful UX audits without exhausting your time and resources.

Here are the top UX audit tools for enhancing your :

1. Dovetail

Dovetail is a comprehensive hub that makes it simple for teams to gather, categorize, store, and analyze all customer data.

Visually engaging dashboards and concise summaries enable teams to translate raw data into positive actions to continuously improve products.

Users can upload all types of data, including , , surveys, videos, and transcripts, and tag and organize them in Dovetail. The platform’s data analysis tools allow users to transform data into to .

Features:

A centralized, searchable hub for collecting, organizing, and storing data
tools
Audio-to-text transcription tools
Tagging to label important points in your data
Video editing
Reporting with highlights and video clips
Communication tools for improved collaboration
Integrations

2. UserReport

UserReport is a simple tool for collecting user feedback, survey responses, and bug reports. It uses widgets that integrate with your website or app to directly interact with users, gathering their thoughts and opinions about your product.

Features:

Survey widget
Feedback widget
User bug reports
Demographics data

3. Google Analytics

Google Analytics provides detailed insights into website traffic and to help companies understand how users interact with the website. You can and use metrics like session duration, bounce rate, and conversion paths to help identify high-performing pages and those needing improvement.

Features:

Real-time reporting
Traffic source tracking
Conversion tracking
Mobile app analytics
Acquisition and engagement reports
Audience insights

4. Mixpanel

Mixpanel focuses on user actions, helping teams review top features, lesser-used features, conversion rates, and user flow completion rates.

Users can set up custom events and funnels to analyze how users move through the site and identify points of friction or abandonment. Teams can identify behavioral trends with segmentation and analysis tools.

Features:

User data infrastructure
Easy data sharing and segmentation
APIs
Segmentation and analysis

5. Hotjar

Hotjar offers several tools for tracking user behavior and identifying potential issues, including heat mapping, session recording, and survey tools. It provides real-time feedback and highlights areas for improvement.

Features:

Heatmaps
Session recordings
User feedback
Surveys
User interviews
Funnel optimization

6. Heap

Heap is an automated analytics tool that captures all user interactions on a website, eliminating the need for manual tracking.

Use Heap to automatically gain detailed user behavior insights, including clicks, taps, and form submissions, to and prioritize changes. You can detect friction points by checking conversion rates and drop-offs and continuously optimize your UX.

Features:

Heatmaps
Session replays
Journey maps
User segmentation
Customizable dashboards
Onboarding playbooks

7. Kissmetrics

Kissmetrics is a web analytics tool offering robust analytics and customer behavior reports to help UX professionals better understand customer pain points and improve the user experience.

Determine which features customers use most, see key business metrics, discover weak points in the onboarding funnel, and track customer behavior.

Features:

Instant key metrics
User behavior tracking
Identifying drop-off and friction points in the onboarding funnel
Advanced reporting

8. Crazy Egg

CrazyEgg is a comprehensive platform with a full suite of tools for collecting feedback, running tests, and optimizing conversions. Teams can use heatmaps and scroll maps to gain insight into user behavior and identify usability issues. With this data, they can enhance the site’s user experience and increase conversions.

Features:

Heatmaps
Session recordings
Traffic analytics
Surveys
Goal tracking
Errors tracking
A/B testing

9. UXCam

UXCam is a mobile app analytics tool that provides users with session recordings, heat maps, and touch analysis to better understand how users interact with an app. Teams can gain insights that unlock usability issues, design flaws, and high friction points and inform improvement plans.

Features:

User-friendly dashboards with automated reporting
Funnel and drop-off analytics
User journey analytics
User flow analytics
User segmentation
Session recordings
Heatmaps
Event and goal analytics
SDK for issue reporting and analytics

10. UserTesting

Teams can use UserTesting to ask specific users to perform tasks, analyzing user behavior through session recordings, transcripts, and automated analysis. The tool can detect friction points and clarify customer needs.

Features: