Contributors

Cathy Heath

Market insights researcher

Skills

[Customer research][Market research][Product development][Research methods]

About our editorial process

At Dovetail, our mission is to create and share trustworthy content that helps everyone improve the quality of everything. No complicated jargon or industry terminology. No content written by AI-powered robots. Just what you need to know when you need to know it. And most importantly, every word is checked by an expert before it’s published.

Our independent authors and reviewers include experienced UX researchers, product designers, market researchers, survey specialists, product managers, and more. You can be confident what you read here is relevant, accurate, and high quality.

Articles reviewed by Cathy
What is churn rate, and how do you calculate it?

14 February 2023

What is face validity?

5 February 2023

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