“Being able to start with insight is just absolutely bedrock for us. As a global airline, we have customers all around the world, so it's really important that we bring global intelligence to the table and we stay right on top of customer trends.”

Simone Ellis

Qantas

“Qantas is a really data-rich and data-driven business and to be able to infuse that with a continuous, really potent stream of customer insight, qualitative insight is a real game changer for us. We've already seen how it's been able to accelerate our design decisions and really give the business increased confidence around what and how we are designing for customers.”

Simone Ellis

Qantas

“Our team recently started using Dovetail, and it has truly transformed many of our work processes. Our team members physically visit communities and conduct countless hours of phone screenings; without a tool like Dovetail, this would likely be ten times the workload it currently is.”

Micah Underwood

LIFT Healthcare

“Healthcare is very locked down. It's very restricted. We are restricted by HIPAA and what we can and cannot do. So being able to conduct customer interviews, getting their permission that we can use this data to improve these healthcare systems and leveraging Dovetail to do it is a game changer.”

Micah Underwood

LIFT Healthcare

“To be able to see a user’s face, hear their voice, and sense their emotion when they’re talking is incomparable.”

Becky White

Canva

“Product teams can analyze in whichever way is best for them and their study. When they start to see those emerging themes and insights from the data—that’s the real power of Dovetail.”

Becky White

Canva

“There is not an ounce of change that we do without talking with our clients first. Not a new project, not a new functionality, or experience.  We test everything by talking to our clients, and we do this all in Dovetail.”

Mariana Bartholomeu

Itau Unibanco

“For us, the value of Dovetail is efficiency. And with the AI features, it means we can extract more value from the existing customer data that we already have. It’s very powerful and has changed the way we work.”

Renato Cerqueira Leite

Itau Unibanco

“We can bring customer intelligence to decision makers and product leaders really quickly, and share that with our design and product communities across the Group. Dovetail has been a real game-changer for us.”

Simone Ellis

Qantas

“Dovetail has been invaluable. I’ve been able to synthesize hours of customer feedback collected over the years; it would have taken months and multiple rounds of new research to identify the same insights.”

“Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.”

“My favorite feature of Dovetail is actually doing all this synthesis within the canvas feature—where all designers within our team are in the same place, dragging and dropping all the highlights onto the canvas and debating and grouping, and also using AI features to be able to do that more effectively.”

“Thanks to Dovetail, customer knowledge is available to everyone at SmartRecruiters, so anyone can quickly explore insights almost instantly with Dovetail's AI to make decisions faster. It's incredibly powerful.”

“Having everything in one place—Adobe Analytics, interviews, usability, all these different research studies—and then sending stakeholders the reports using Dovetail, connecting all these dots... just speaks for itself.”

“All of our customer intelligence is all in Dovetail. What’s wonderful is that it's all in one place. It's available for not just my team of designers—but we can open it up to product managers, marketing people.”

“What I'm excited about for the future is how this AI revolution or shift is augmenting our workflows, maybe speeding things up and allowing us to move a lot quicker on studies—from fieldwork to results to a report.”

“In our organization, we use customer intelligence by using Dovetail. We collect all of these different sources of data and it cross-references different things into one. So it's like our hub of insights.”

“We want to deliver good experiences, and the only way to do that is to talk to our customers. Having one source of customer insights is the best way to understand what they need, instead of just prioritizing features and launches without grasping what they really require.”

“Ipsos is an insights company. We've been doing and delivering insights to clients all over the world since the 1970s. So that's our bread and butter. The importance is quite critical; this is our business model.”

“We’ve shifted from customer success owning customer conversations to democratizing them. Now anyone in the organization can feel like they’re in the room with a customer. What Dovetail does—it allows customer intelligence to become much more accessible. That’s all about cultural change, but the tool enables that.”

“Dovetail makes it really easy to aggregate all of the different sources of information. I have the visibility of all those sources of information that I can easily organize and redistribute.”

“I was really excited to hear about Dovetail's new AI features, new releases and learning how to implement them in my practice. I want to make sure I'm getting the fullest potential out of Dovetail. It’s an amazing tool, I don’t know what I’d do without it.”

“What we needed was a way to get the insights from our different channels and to popularize it across the company. That's really where Dovetail comes in. Now, all the interviews, conversations, and observations we make are on the Dovetail platform. Anyone can join, search, and see what we've learned.”

“We've built a culture that’s very customer-centric. We're huge advocates of having conversations—watching users use our tools and building empathy.”

“One of my favorite things is seeing people not behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

“It’s super important to ‘think customer’ when we’re making any decision, it’s where everything starts from, and it’s how we measure impact.”

“Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.”

“I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

“Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.”

“Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!””

“I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.”

“When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.”

“Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish”

“Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome. ”

“Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that. ”

“Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.”

“One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.”

“I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.”

“Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything less chaotic, more organized, and the research team less stressed.”

“Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better. ”

“Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.”

“The features offered are amazing. Analysis and repository is something I wish I knew about, or had access to, earlier in my research career.”

“Great UI, UX for video managment, tag management, and having 85+% accurate transcription is super helpful in research analysis! ”

“Especially for non-researchers, Dovetail makes getting started with research analysis more approachable and even fun.”

“Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.”

“We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.”

“Dovetail helps us simplify the process of pouring all our customer data and all our insights into one spot.”

“Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.”

“All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.”

“Everything is faster when I’m using Dovetail, a platform built for this purpose.”

“At Hampr, we use Dovetail for all of our customer interviews. It's really amazing and has brought us a lot of value.”

“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.”

“Instead of describing a customer call, I can just show the team. They can really build up empathy for the customer in that sitatuion, which is hugely valuable.”

“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”

“Dovetail makes it so easy to create insights for our clients and stakeholders. Now, they can see key takeaways backed by short video clips all from one place, which is so impactful.”

“With Dovetail, the work we’ve done in the past is always available so that the work we do in the future isn’t redundant.”

“Since using the AI analysis features, my time per interview has gone down by about half. Kudos, Dovetail!”

“Dovetail’s magic features have opened up a whole new world of possibilities for us”

“Magic search helps us uncover deeper insights from our hub”

“It’s like having a librarian, where you're able to query a system and get real information back that's cited with references.”

“Channels is instrumental in both identifying themes and patterns within minutes and sparking my team's understanding of UX repositories.”

“Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer”

“As we’ve grown the projects inside of Dovetail, we’ve grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team contribute research to the larger organization.”

“Before Dovetail, it took me three or four hours to organize and review 30 minutes of user data. Now, it takes me 30-45 minutes.”

“Dovetail's AI features like magic search and magic cluster have saved me around one to two hours per project, giving me more time to focus on nuance instead of broad strokes.”

“Anytime we do research, we do it in Dovetail. Being able to access all of Breville's insights in on place is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”

“Channels has helped us uncover important themes for improvement in customer feedback without going through tens of hours of manual analysis.”

“It’s quite easy for us to search and share insights to colleagues or stakeholders. Dovetail has really sped things up and impacted the way we work.”

“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”

“Having the full picture at our fingertips allows us to do better thinking. And when you do better thinking, you're capable of taking the right action—so all that together allows us to go from insight to action faster.”

“We believe in tilting our compass towards the customer. We are customer and data informed. We use qualitative interviews all the time to understand where people are having challenges, and where they're using the product in positive ways that are helping the business.”

“Whenever someone brings a customer insight, that really wins the discussion—because it really reflects what our customers think and how they act.”

“It’s the best qualitative research tool I’ve used. Modern interface, easy to use, like the sharing and presentation options.”

“The ability to create a flexible tagging system allows my team to perform rigorous analysis of our qualitative data. No other tool I’m aware of lets us do this. ”

“One of the best qualitative research tools I’ve seen. The transcription feature has sped up my analysis workflow substantially!”

“Dovetail has been a driving force in maturing and democratizing design research in our organization.”

“Organizing my research assets in a cloud environment increases my efficiency as a researcher and improves the sharing and communication of workflows and research results.”

“Easy to use interface that automates the tedious parts of research analysis!”

“I love Dovetail! It’s easy to use, the transcription service is great, and the tagging features are amazing.”

“It’s the best tool I’ve tested for qualitative research and thematic analysis. It’s easy to use, approachable, and flexible.”

“A one stop source for your user research repository needs.”

“It helps you see connections that would normally be hard to see.”

“Dovetail has made existing research so much more powerful by allowing searching through transcripts to dig out extra information when needed. Worth it for that alone. The tagging and tag boards are great for design teams to organize what to do next.”

“I’ve never had a tool so dedicated and focused on making the research experience the very best it can be. Plus, your development pace is bananas. How do you do it?! (Seriously, all of us over here at YNAB want to know.) ”

“Dovetail works wonderfully as a repo for all our research needs and we’re able to communicate all those insights with our product team.”

“The tagging feature is by far the best compared to competitors. It’s effective and allows us to work with efficiency. The tool is very flexible and allows for different methodologies to process the data.”

“Incredible product! Dovetail is an essential part of my research toolbox. I can’t imagine approaching a new project without it!”

“The tagging functionality and flexible taxonomy is a game changer.”

“I have not come across another tool that matches Dovetail’s in terms of ability to tag and sort data collaboratively and at a reasonable price. Also the ability to use various data types together (video, audio, text) is fantastic. Keep it up!”

“I really like how I can organize all of my qualitative research in a bite-sized, consumable way for my stakeholders.”

“Dovetail’s tagging tool has changed the way the design team analyzes user interviews to be more systematic and methodological. It has allowed me to find, organize and share insights and interview snippets with the wider company more efficiently. Great product. They’ve thought of everything!”

“Finally, I can easily spot trends in our user feedback and categorize them when needed. It’s good to have one place to store all feedback, so I don’t have to go through e-mails, PowerPoints, Post-Its, and pictures. ”

“I’ve worked in Product Management and used clunky, obsolete systems for gathering, organizing, and presenting data from user observations. Dovetail transformed my work in my previous job, and I’ve introduced it to my new (product) team who is agog at its value.”

“It’s so easy and powerful! I’m kind of obsessed. ”

“My friend recommended Dovetail to me, and it has changed my life as it relates to gathering data. ”

“It’s my fave product that I’ve used in the past year.”

“Everything’s in the one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it actually.”

“Dovetail has made my job as a Product Designer so much easier. Our user research insights are now easily searchable, filterable, and actionable. I no longer have to do the manual work of analyzing loads of interviews and tests. It’s all done for me after I tag something.”

“I just love Dovetail! The product that makes you want to use it more and more.”

“Dovetail is a great tool! It‘s really good for organizing our research and being able to access the results. ”

“Dovetail has been amazing in helping streamline our UX research process.”

“I love the highlight feature in Dovetail. It makes it really easy to highlight a trend across multiple projects.”