Kickstarter ignites action with viral customer insights in Dovetail
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Kickstarter uses Dovetail to centralize research data, drive stakeholder interest in insights, and enhance their research workflow.
Kickstarter’s mission is to help bring creative projects to life. From artwork to camping gear to tabletop games, anything that feels like it’s missing from the world. Their research team works to understand creators and backers and how best to empower and serve them, help spread awareness, and build an audience for respective creative projects. Their research, design, and product teams work extremely closely to conduct concept and product testing.
Organize your projects and centralize all research data.
Reports would all get buried in individual people's Google Drive folders. When we started using Dovetail, it put everything into a central repository in a way that was very engaging.
Bryan Tyner
Director of Research Science
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Stop repeating research—centralize data to prevent good insights from going to waste
Before Dovetail, Kickstarter’s research was scattered across Google Drive and various platforms, making it difficult to find and leverage existing data, sometimes leading to redundant studies. Dovetail has centralized all research into a single, searchable tool, allowing the team to easily access historical insights and build on existing work. This streamlined approach prevents duplication, saves time, and builds a valuable, continuously growing repository of data and reports.
Search through a centralized insights hub.
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A viral sharing experience where the research drives itself
Previously, Kickstarter struggled with sharing research effectively, relying on time-consuming presentations and leaving many stakeholders unaware of valuable findings. With Dovetail, research is now centralized and easily accessible, allowing stakeholders to self-serve, view key insights, or explore detailed participant feedback. The blog-style format is more engaging and transparent, leading to increased internal sharing and interest. In just 18 months, the team has published over 100 reports, generating hundreds of views and sparking discussions across Slack and team meetings, enhancing overall research engagement.
Create and share engaging insights reports that link to direct quotes.
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A simple, streamlined tool that elevates the research craft
Kickstarter’s research was previously fragmented across various platforms and spreadsheets, with manual note-taking and tagging leading to disorganization and potential bias. Dovetail streamlined the process by automating tasks like transcription and theme grouping, providing a structured workflow that improves tagging and insight extraction. This user-friendly tool helps onboard new team members quickly, fosters reliable research practices, and enhances confidence in Kickstarter’s research programs.
Highlight and tag your transcripts seamlessly.
Dovetail keeps everything super organized and helps me work more efficiently. It really takes care of a lot of the busy work so that I can focus on generating insight reports and really doing work that has impact.
Julianna Lynch
Research Operations Coordinator
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