“Just being able to upload a video into Dovetail, have it transcribed, then start working your way through the data—that’s really made the process a lot more efficient.”

Craig Boustred

Canva

“One of my favorite things is seeing people not behave the way we expect them to behave.”

Craig Boustred

Canva

“Being able to start with insight is just absolutely bedrock for us. As a global airline, we have customers all around the world, so it's really important that we bring global intelligence to the table and we stay right on top of customer trends.”

Simone Ellis

Qantas

“Qantas is a really data-rich and data-driven business and to be able to infuse that with a continuous, really potent stream of customer insight, qualitative insight is a real game changer for us. We've already seen how it's been able to accelerate our design decisions and really give the business increased confidence around what and how we are designing for customers.”

Simone Ellis

Qantas

“Our team recently started using Dovetail, and it has truly transformed many of our work processes. Our team members physically visit communities and conduct countless hours of phone screenings; without a tool like Dovetail, this would likely be ten times the workload it currently is.”

Micah Underwood

LIFT Healthcare

“Healthcare is very locked down. It's very restricted. We are restricted by HIPAA and what we can and cannot do. So being able to conduct customer interviews, getting their permission that we can use this data to improve these healthcare systems and leveraging Dovetail to do it is a game changer.”

Micah Underwood

LIFT Healthcare

“One of my favorite things is seeing people not behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

Craig Boustred

Canva

“Product teams can analyze in whichever way is best for them and their study. When they start to see those emerging themes and insights from the data—that’s the real power of Dovetail.”

Becky White

Canva

“There is not an ounce of change that we do without talking with our clients first. Not a new project, not a new functionality, or experience.  We test everything by talking to our clients, and we do this all in Dovetail.”

Mariana Bartholomeu

Itaú Unibanco

“I want to literally chat with nine hours of the footage that we have: ‘What do they think about this? What do they think about that?’ I want to really test my own assumptions very quickly.”

Martin Jerkovic

Atlassian

“For us, the value of Dovetail is efficiency. And with the AI features, it means we can extract more value from the existing customer data that we already have. It’s very powerful and has changed the way we work.”

Renato Cerqueira Leite

Itaú Unibanco

“Dovetail enables us to access all of Breville’s insights gathered from around the globe—all in one place. This is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”

Constance Docos

Breville

“Whenever someone comes and brings the customer insight, that really wins the discussion—because it reflects what our customers think and how they act.”

Martin Jerkovic

Atlassian

“Dovetail standardizes the analysis. Before, you’d see multiple people doing different analyses and getting different outputs. Now, it’s just so easy to get to what you want.”

“It’s not just simple text, it’s the actual user and their voice. That really brings it home.”

“Dovetail has been invaluable. I’ve been able to synthesize hours of customer feedback collected over the years; it would have taken months and multiple rounds of new research to identify the same insights.”

“Now I can search for specific surfacing topics or user problems across the entire database with the help of Dovetail’s AI agent.”

“Dovetail enables us to make use of research data even while the study is still running. This allows us to turn insights into actionable advice without a time lag. As a startup in a quickly changing market this is a strong competitive advantage. ”

“My favorite feature of Dovetail is actually doing all this synthesis within the canvas feature—where all designers within our team are in the same place, dragging and dropping all the highlights onto the canvas and debating and grouping, and also using AI features to be able to do that more effectively.”

“We use Dovetail as an insights hub. That's where we put everything; our documentation for interviews, as well as our planning, and insights.”

“Having everything in one place—Adobe Analytics, interviews, usability, all these different research studies—and then sending stakeholders the reports using Dovetail, connecting all these dots... just speaks for itself.”

“Now with having one place for all of these insights, you can go there and self-serve data— and hopefully avoid duplicating efforts and leverage things that already exist in Dovetail.”

“What I'm excited about for the future is how this AI revolution or shift is augmenting our workflows, maybe speeding things up and allowing us to move a lot quicker on studies—from fieldwork to results to a report.”

“Dovetail helps us synthesize raw data in a quicker way. It's taking away some of the heavy lifting of the analysis which is a much faster way of doing it in comparison to what we had before.”

“We want to deliver good experiences, and the only way to do that is to talk to our customers. Having one source of customer insights is the best way to understand what they need, instead of just prioritizing features and launches without grasping what they really require.”

“If it's just sitting in my head, it's not useful for the rest of the organization. If I can digest it and make it easily accessible, then everyone gets the benefit of learning exactly what they need in their role for decision making—whether they're in leadership or sales.”

“We’ve shifted from customer success owning customer conversations to democratizing them. Now anyone in the organization can feel like they’re in the room with a customer. What Dovetail does—it allows customer intelligence to become much more accessible. That’s all about cultural change, but the tool enables that.”

“In cybersecurity, it's ‘trust but verify.’ You're really the custodian for the people giving you the information. Features like automatic data expiry give you confidence you’re using the right tool—and that builds trust.”

“I was really excited to hear about Dovetail's new AI features, new releases and learning how to implement them in my practice. I want to make sure I'm getting the fullest potential out of Dovetail. It’s an amazing tool, I don’t know what I’d do without it.”

“Dovetail has helped us streamline our approach, our process, and create an efficient workflow. The more work you’re able to do in a shorter amount of time, leads to a ton of success.”

“We've built a culture that’s very customer-centric. We're huge advocates of having conversations—watching users use our tools and building empathy.”

“It’s super important to ‘think customer’ when we’re making any decision, it’s where everything starts from, and it’s how we measure impact.”

“Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.”

“I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

“Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.”

“Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!””

“I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.”

“When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.”

“Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish”

“Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome. ”

“Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that. ”

“Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.”

“One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.”

“I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.”

“Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything less chaotic, more organized, and the research team less stressed.”

“Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better. ”

“Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.”

“The features offered are amazing. Analysis and repository is something I wish I knew about, or had access to, earlier in my research career.”

“Great UI, UX for video managment, tag management, and having 85+% accurate transcription is super helpful in research analysis! ”

“Especially for non-researchers, Dovetail makes getting started with research analysis more approachable and even fun.”

“Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.”

“We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.”

“Dovetail helps us simplify the process of pouring all our customer data and all our insights into one spot.”

“Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.”

“All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.”

“Everything is faster when I’m using Dovetail, a platform built for this purpose.”

“At Hampr, we use Dovetail for all of our customer interviews. It's really amazing and has brought us a lot of value.”

“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.”

“Instead of describing a customer call, I can just show the team. They can really build up empathy for the customer in that sitatuion, which is hugely valuable.”

“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”

“Dovetail makes it so easy to create insights for our clients and stakeholders. Now, they can see key takeaways backed by short video clips all from one place, which is so impactful.”

“With Dovetail, the work we’ve done in the past is always available so that the work we do in the future isn’t redundant.”

“Since using the AI analysis features, my time per interview has gone down by about half. Kudos, Dovetail!”

“Dovetail’s magic features have opened up a whole new world of possibilities for us”

“Magic search helps us uncover deeper insights from our hub”

“It’s like having a librarian, where you're able to query a system and get real information back that's cited with references.”

“Channels is instrumental in both identifying themes and patterns within minutes and sparking my team's understanding of UX repositories.”

“Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer”

“As we’ve grown the projects inside of Dovetail, we’ve grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team contribute research to the larger organization.”

“Before Dovetail, it took me three or four hours to organize and review 30 minutes of user data. Now, it takes me 30-45 minutes.”

“Dovetail's AI features like magic search and magic cluster have saved me around one to two hours per project, giving me more time to focus on nuance instead of broad strokes.”

“Anytime we do research, we do it in Dovetail. Being able to access all of Breville's insights in on place is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”

“Channels has helped us uncover important themes for improvement in customer feedback without going through tens of hours of manual analysis.”

“It’s quite easy for us to search and share insights to colleagues or stakeholders. Dovetail has really sped things up and impacted the way we work.”

“Dovetail allows the full pictures of our customers to become much more accessible. That’s all about cultural change. But the tool enables that.”

“We believe in tilting our compass towards the customer. We are customer and data informed. We use qualitative interviews all the time to understand where people are having challenges, and where they're using the product in positive ways that are helping the business.”

“Before Dovetail, analyzing our fragmented user data was really time consuming. Now, we’re able to take on more projects which has led to more business growth for Petal Health, backed by customer intelligence.”

“An insight is worth a million dollars. I first made the case to use [Dovetail] at our company over two years ago.”

“I recommend this tool to every company I work at. I can collaborate effortlessly with stakeholders across all departments—that's how easy it is to work with.”

“Less time is spent synthesizing research and more time spent on improving product flows from the insights. This has dramatically increased our workflow and clients have noticed how much deeper our user insights have become.”

“The AI summaries feature for interviews is a game changer for us, as we wear different hats in the organization and are in a short time, accelerating the time to the insights.”

“Love it. Very powerful tool, I love the AI features, the ability to add different components into the project overview. I use it weekly, it is simple enough to use”

“Dovetail, with its ease of use and AI-powered enterprise intelligence, is helping create an insights library that aims to facilitate insights-led decision-making for product development.”

“Dovetail has been a game changer. Research insights used to lie around presentations, spreadsheets and audiovisual files. Now, everything is well categorized and organized in a single space.”

“Before, insights were scattered—making it hard to find and reuse them later. With Dovetail, everything is centralized in one place, which means no more wasted time digging around or reinventing the wheel.”

“Dovetail has been amazing for us to go from doing user interviews to analyzing and synthesizing the notes and feedback into easily digestible insights in half the time it used to take us without Dovetail.”

“[With Dovetail], people can either self-serve, or get some quick help from our research team to find exactly what they need. This helps everyone make decisions faster. ”

“The addition of AI search summary has been super helpful to create an overview of what we already know, so that we can avoid duplication of efforts and focus new research on new questions.”

“Design has been the leader in driving research and now has a mechanism to not only share insights, but influence by showing reels so stakeholders can hear feedback straight from the mouth of the customer.”

“We use Dovetail more than ever now to share valuable user research insights and organize our user research along with market research in one central place. ”

“One standout feature is the ability for stakeholders to ask questions and interact with research documents using AI. They no longer need to comb through lengthy studies to get the insights they need. ”

“An Invaluable Tool for Structuring User Feedback. We’ve been using Dovetail at Catarse during a critical redesign of our crowdfunding platform, and it’s been an invaluable tool. ”

“Great research repository tool! Dovetail is a fantastic tool for conducting and managing qualitative research. It helps bring all your research planning, source data, analysis and reporting together.”

“Dovetail is a blessing for any team building up their Research & Analytics stack. It’s great for keeping all your research artifacts in one place. Interviews, surveys, customer feedback - you name it, Dovetail can handle it.”

“With Dovetail, user insights are no longer abstract or anecdotal-they’re traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.”

“Well designed product that serves real needs. Transcribe and highlight interviews to share with all stakeholders easily.”

“Dovetail has been a game changer for our product team. Dovetail has opened up customer feedback to our entire product team.”

“Fantastic innovation transforming the product. My work is 1,000% improved with suggested highlights and magic summary and chat.”

“The place to be for user insights. The Al summaries feature for interviews is a game changer for us, as we wear different hats in the organization and are in a short time, accelerating the time to the insights.”

“Quick access to insights across thousands of data points. Dovetail has recently made some significant upgrades that make the tool incredibly valuable. The search bar is literally magic.”

“Lost without this product. This product has been crucial to the growth of our research team. This is our research repository and affinity mapping tool.”

“Dovetail is a force multiplier that saves costs. The platform allowed us to move our UX Research war room style approach into the cloud while remaining highly collaborative amongst the team.”

“Dovetail feels like my research superpower. What took me days now takes me minutes and I have more time to focus on using my research rather than analyzing it. I use it daily and it's become a staple resource from our founders to our software engineers.”

“Dovetail is a game changer. The AI features allow you to analyze at volume at lightning speed with sharp accuracy. It's accelerated the speed at which we work and we couldn't be happier. They are leaders in the field.”

“Dovetail combines user-friendly design with robust functionality, making it accessible not just for UX researchers but also for non-research stakeholders.”

“[Dovetail] helps me to find new insights and present them in a format that is more convincing for the stakeholders. It's changed the way I analyze user interviews.”

“We do a lot of user research in my company and Dovetail helps keep everything in one place. It's easy to use, it's fast to upload all the content and it helps me keep our insights organized by themes. I have been using it for several years.”

“When anyone has a question, they can go into Dovetail and find what we’ve already learned.”

“Channels has made a real difference to how we work as an organization.”

“I use Dovetail all the time as a manager. I ask: what are the top 10 pain points? I need answers fast, I’m reporting up to leadership.”

“The primary value for us here is in giving access to the data to non-researchers.”

“The more we use Dovetail, the more powerful it becomes.”

“Dovetail is currently the biggest source of truth where all of our recordings live.”

“What we’re doing now is a lot of referencing our previous work, and Dovetail has been really helpful—we’ve been focusing mostly on Search and Chat.”

“AI Docs in Dovetail have been helping us in bringing that data to life and consumable not just for ourselves, but for our stakeholders on a more ongoing basis.”

“Dovetail's the central customer intelligence platform that can really help us democratize access to insights and improve research velocity.”

“Everyone is seasoned enough researchers where they know that they're still the next level. After the AI does its thing, then the researcher will go and make sure that, you know, they're reviewing everything and they're going to go through all the analyses and make sure everything makes sense.”

“We want to get all of the organization closer to the customer. The way to do that is not just collecting feedback, but making it available for all of our product organization, our engineers, so they can go and self-serve insight about their products.”

“The most senior person in the organization loves it and is spending time in there—we can’t actually upload the studies fast enough for how excited they are.”

“Every digital interface you can imagine that we operate is kind of influenced by what we learn from customers. From the kiosks in our stores to the tools people use in the warehouse—all of it is in scope.”

“I’ve managed Dovetail at our firm for five years. Even before AI was being used the way it is today, we were saying how much it adds to automation and efficiency. It’s so exciting to see its evolution.”