Trusted by the world’s largest teams
Get inspired, learn and read first-hand feedback from teams around the globe on how they are getting value from Dovetail.
Customer stories
23
Atlassian champions the customer at a global scale with Dovetail
Atlassian’s world-class research teams set the standard when it comes to customer closeness. Here’s how Dovetail helps
Technology
Australia
7,000+
Okta securely scales customer insights across 30+ teams
Okta leverages insights at scale to build a world-class authentication tool—all with security and functionality front of mind.
Technology
America
6,000+
Uniqa conducts five times more customer research using Dovetail
Dovetail helps the Digitalisation & Innovation department drive process forward at Uniqa, one of Europe’s largest insurance providers.
Travel
Europe
6,000+
Dovetail helps Canva empower the world to design, one customer insight at a time
The research specialty at this online design and publishing tool uses Dovetail to achieve their mission of empowering the world to design.
Technology
Australia
4,000+
Intrepid restructured their insights and are involving more team in Dovetail
The world’s largest provider of adventure travel experiences uses Dovetail to store and analyze research data from a rapidly growing user experience team
Travel
Australia
1,800+
Zapier’s 1,000+ team members have tens of hours back weekly thanks to Dovetail’s centralized insights hub
Learn how Zapier centralizes customer data and stays connected across their fully remote organization with the help of Dovetail.
Technology
America
1,000+
Project44 streamlines data overload with Dovetail’s centralized insights hub
Project44 makes supply chains work around the globe. Here’s how Dovetail helps
Technology
America
1,000+
Netguru reclaims 38+ hours per week by centralizing insights with Dovetail
This is how Netguru saves 38+ hours every week, collaborates on multiple projects at once, and shares digestible findings their stakeholders love
Technology
Europe
650+
SafetyCulture puts the customer at the heart of decision with Dovetail
Dovetail helps the product team at this global tech company to stay true to their value of holding the customer at the heart of everything they do
Technology
Australia
600+
Dovetail fuels world-class research at Harvard Business Publishing
Learn why Harvard Business Publishing relies on Dovetail to conduct world-class research
Publishing
America
600+
Mable built a single source of truth for customer knowledge with Dovetail
Mable is consolidating all their research in Dovetail to connect the dots, standardize their process and create powerful insights. They’re building an impactful platform to bring together disabled and aging individuals with support providers
Health
Australia
280+
Sonder scaled Dovetail fast across every Product Manager, Designer, and Researcher
Sonder is scaling-up fast and using research to achieve its vision of enabling global access to on-demand and personalized safety, medical and mental health support
Health
Australia
200+
Eucalyptus uses Dovetail to democratize customer research and shape the future of healthcare
This is how Eucalyptus is using Dovetail to change the future of healthcare
Health
Australia
200+
Kickstarter ignites action with viral customer insights in Dovetail
Kickstarter uses Dovetail to centralize their research data, create demand for insights among stakeholders, and create a workflow that elevates the research craft
Technology
America
150+
Careship gains a competitive advantage with fast customer insights
This Berlin-based startup wants to fundamentally change the way care is delivered in Europe, and user research with Dovetail plays a critical role
Health
Australia
100+
Mathspace unifies five tools into one, driving efficiency with Dovetail
Learn how Mathspace uses Dovetail to build confidence in their roadmap, make insights stick, and consolidate data in one tool, not five
Education
Australia
60+
DoubleCheck Research outshines the competition and wins clients using Dovetail
The team at this win/loss analysis provider use Dovetail to help their clients better understand why they win some deals and lose others
Design
America
20+
ZoCo Design builds trust and legitimacy with traceable customer insights in Dovetail
Learn how ZoCo Design uses Dovetail to build confidence in their research accuracy and visibility, and bring collaboration into the twenty-first century
Design
America
20+
Hampr harnesses customer insights to build exceptional workplaces with Dovetail
This is how Hampr uses Dovetail to enhance workplace culture through the power of food and experiences
Health
Australia
15+
The Honeycomb Works supercharges development and innovation with Dovetail
The Honeycomb Works use Dovetail to break down their own silos and collaborate in the research process to help build cultures of inclusion and innovation
Education
Europe
12+
Vero brings the customer to their global team
Vero’s mission is to build quality, purpose-driven products that help marketing teams get more out of their data. Here’s how Dovetail helps
Technology
Australia
10+
HealthMatch personalizes product experiences with Dovetail insights
Dovetail enables HealthMatch to get closer to their customers and empowers the team to show rather than talk about research data to make better product decisions
Health
Australia
10+
Hear Me Out translates qualitative data into quantitive insights with Dovetail
This New York-based consultancy uses Dovetail to help its clients make sense of employee feedback and build more sustainable cultures.
Health
America
5+
Chris Hexton
Vero
Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.
Sherif Mansour
Atlassian
I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.
Ewelina Szczepaniak-Wenting
Netguru
Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.
Ria Chan
SafetyCulture
Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome.
Natasha Wolf
SafetyCulture
Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish
David Turell
Harvard Business Publishing
When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.
Sonja Bobrowska
Uniqa
Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!”
Benjamin Jackson
Hear Me Out
I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.
Julianna Lynch
Kickstarter
Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.
Roy Olende
Zapier
I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.
Eric Liu
Notion
I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.
Craig Boustred
Canva
Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.
Matt Hinds
SafetyCulture
Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.
Jules Lipman
SafetyCulture
Everything’s in the one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it actually.
Becky White
Canva
Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything less chaotic, more organized, and the research team less stressed.
Chris Hexton
Vero
Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.
Sherif Mansour
Atlassian
I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.
Ewelina Szczepaniak-Wenting
Netguru
Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.
Ria Chan
SafetyCulture
Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome.
Natasha Wolf
SafetyCulture
Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish
David Turell
Harvard Business Publishing
When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.
Sonja Bobrowska
Uniqa
Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!”
Benjamin Jackson
Hear Me Out
I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.
Julianna Lynch
Kickstarter
Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.
Roy Olende
Zapier
I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.
Eric Liu
Notion
I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.
Craig Boustred
Canva
Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.
Matt Hinds
SafetyCulture
Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.
Jules Lipman
SafetyCulture
Everything’s in the one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it actually.
Becky White
Canva
Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything less chaotic, more organized, and the research team less stressed.
Ewelina Szczepaniak-Wenting
Netguru
Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.
David Turell
Harvard Business Publishing
When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.
Julianna Lynch
Kickstarter
Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.
Craig Boustred
Canva
Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.
Becky White
Canva
Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything less chaotic, more organized, and the research team less stressed.
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